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- Tasks: Lead impactful paid search campaigns for car enthusiasts and retailers.
- Company: MOTORS empowers buyers with expert tools and connects them to automotive retailers.
- Benefits: Enjoy remote work, competitive pay, and a supportive, flexible workplace.
- Why this job: Join a fast-paced team dedicated to innovation and making car buying easier.
- Qualifications: 3+ years in paid search, strong Google Ads knowledge, and data analysis skills required.
- Other info: Diversity and inclusion are core values; we celebrate unique talents and ideas.
The predicted salary is between 36000 - 60000 £ per year.
MOTORS is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers.
Our innovative advertising opportunities not only elevate our platform but also extend across a vast dealer advertising ecosystem, including automotive giants like eBay and Gumtree.
As a Paid Search Performance Marketing Manager , you will play a critical role in driving growth through impactful paid search and performance-focused advertising campaigns for both B2B and B2C audiences across Cazoo and MOTORS . Collaborating closely with the Senior Digital Growth Manager and Digital Marketing Manager, you will take ownership of our paid search strategies across platforms including Google Search, Microsoft Advertising, Performance Max, and Google Vehicle Ads.
Your key responsibilities will involve strategic planning, leveraging data to inform decisions, and proactively identifying opportunities to stay ahead of industry trends, ensuring the continued success of our campaigns.
Reports To: Digital Marketing Manager
Contract Type: Permanent
Location: Remote
About the role:
- Campaign Management and Optimisation : Plan, execute, and optimise paid search campaigns across Google Ads, Microsoft Advertising, and other platforms to achieve performance objectives.
- Budget Management : Oversee campaign budgets, ensuring efficient allocation of resources, identifying opportunities for growth and optimising ROI.
- Performance Analysis : Track and analyse performance metrics (e.g. CPM, CTR, CPA, ROAS) to provide actionable insights and refine campaign strategies.
- Strategic Contribution : Support the development and execution of the overarching growth strategy, including annual and quarterly planning cycles.
- Cross-Functional Collaboration : Partner with marketing, product, and analytics teams to align campaigns with broader objectives and drive maximum impact.
- Innovation and Testing : Explore new technologies, tools, and strategies, including Performance Max and Vehicle Ads, to maintain a competitive edge.
- Reporting and Insights : Deliver regular performance updates, detailed insights, and actionable recommendations to stakeholders, ensuring transparency and alignment.
- Stakeholder Management : Build and maintain strong relationships with internal teams and leadership, ensuring effective communication of strategies and results.
What we ideally looking for:
- Proven experience in managing end-to-end paid search campaigns for both B2B and B2C audiences.
- Strong knowledge of Google Ads, Microsoft Ads, and Performance Max, with a proven ability to drive and optimise performance.
- Working knowledge of DV360 (Display & Video 360) and its core features is beneficial.
- Experience managing YouTube campaigns, including strategy and execution, is advantageous.
- Proficiency in data analysis tools such as Excel, Tableau, and SQL to support data-driven decision-making.
- A good understanding of SEO principles and their relationship with PPC strategies.
- Ability to manage budgets effectively and identify opportunities for growth.
- Strong communication and collaboration skills to work effectively with diverse teams and stakeholders.
- A proactive mindset with the ability to thrive in a fast-paced, dynamic environment managing multiple projects.
Desired Qualifications:
- At least 3 years of experience managing paid search campaigns, ideally in a digital marketing agency or a tech-driven environment.
- Google Ads, Microsoft Advertising, or equivalent certifications are highly desirable.
- Experience with bid management tools and advanced PPC platforms.
Why join us?
At MOTORS , we’re fearlessly committed to helping car buyers and dealers save time, money, and energy. If you’re ready to challenge the status quo, give it your all, and come out smiling, you’ll fit right in. You can expect a fast pace, plenty of support and a commitment to work flexibility. Are you ready?
Perks & Benefits
We offer a supportive, flexible, and growth-focused workplace. At Motors you will have a healthy work-life balance, continuous learning, remote work options, and engaging challenges. Join us for a fulfilling career where your well-being is a priority.
Financial reward
- Competitive Pay
- Discretionary Bonus
- Pension Scheme (up to 9% Employer Contribution)
- Employee recognition scheme with great financial prizes ££
Work-life balance
- 25 days holiday per year growing with length of service
- Hybrid and UK Remote working depending on role
- Generous Family Friendly Leave
- Free counseling and support (for when you might need it)
Health & Insurance
- Private Healthcare Insurance
- Private Dental insurance cover & Cashback.
- Online private GP service.
- Generous sick pay support
- Life assurance policy (x4 Life Assurance)
Other
- Social & Inclusion Calendar – packed with events.
- Free food and beverage in our office locations
Diversity & Inclusion at Motors
Here at Motors we are on a mission to create a culture where all our teams are inspired to share their passion, talents and ideas with equal opportunities for growth and career development throughout both of our brands.
We know that a diverse and inclusive team drives creativity and makes both our brands stronger. That’s why we’re committed to discovering new talent and employing people who reflect the nature of the society around us, so that when you join Motors you can be you!
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Performance Marketing Manager - Paid Search employer: Gumtree & Motors
Contact Detail:
Gumtree & Motors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Paid Search
✨Tip Number 1
Familiarize yourself with the latest trends in paid search marketing, especially focusing on Google Ads and Microsoft Advertising. This knowledge will help you demonstrate your expertise during interviews and show that you're proactive about staying ahead in the industry.
✨Tip Number 2
Network with professionals in the automotive and digital marketing sectors. Engaging with others in these fields can provide valuable insights and potentially lead to referrals or recommendations for the Performance Marketing Manager position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed paid search campaigns in the past. Highlight your ability to analyze performance metrics and optimize campaigns, as this aligns closely with the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your collaborative skills by preparing to discuss how you've worked with cross-functional teams in previous roles. The ability to communicate effectively with diverse teams is crucial for this position, so be ready to share relevant experiences.
We think you need these skills to ace Performance Marketing Manager - Paid Search
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Marketing Manager position. Tailor your application to highlight your relevant experience in managing paid search campaigns for both B2B and B2C audiences.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven experience with Google Ads, Microsoft Advertising, and Performance Max. Provide specific examples of successful campaigns you've managed, focusing on metrics like CPM, CTR, CPA, and ROAS.
Showcase Data Analysis Skills: Since the role requires proficiency in data analysis tools, mention your experience with Excel, Tableau, or SQL. Include examples of how you've used data to inform decisions and optimize campaign performance.
Demonstrate Collaboration Abilities: The job involves cross-functional collaboration, so be sure to illustrate your strong communication and teamwork skills. Mention any past experiences where you successfully worked with diverse teams to achieve common goals.
How to prepare for a job interview at Gumtree & Motors
✨Showcase Your Campaign Management Skills
Be prepared to discuss your experience managing end-to-end paid search campaigns. Highlight specific examples where you successfully optimized campaigns for both B2B and B2C audiences, focusing on the results achieved.
✨Demonstrate Data-Driven Decision Making
Familiarize yourself with key performance metrics like CPM, CTR, CPA, and ROAS. Be ready to explain how you've used data analysis tools such as Excel or Tableau to inform your campaign strategies and improve performance.
✨Understand the Importance of Cross-Functional Collaboration
Discuss your experience working with diverse teams, including marketing, product, and analytics. Emphasize how effective communication and collaboration have led to successful campaign outcomes in your previous roles.
✨Stay Ahead of Industry Trends
Research current trends in paid search and digital marketing, especially regarding new technologies and tools like Performance Max and Google Vehicle Ads. Show your proactive mindset by sharing ideas on how you can innovate and test new strategies at MOTORS.
