Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM campaigns using Braze to boost customer engagement.
- Company: Join Gumtree, a dynamic marketplace with exciting growth opportunities.
- Benefits: Collaborate with diverse teams and enjoy a vibrant work culture.
- Why this job: Shape the future of communications at Gumtree while making a real impact.
- Qualifications: Proven CRM campaign management experience and strong analytical skills required.
- Other info: Fast-paced environment perfect for multitaskers who thrive on challenges.
The predicted salary is between 36000 - 60000 £ per year.
We are on the look out for an experienced CRM Campaign Manager to join our team. You’ll lead the execution of CRM campaigns using Braze. This includes collaborating with teams across Marketing, Operations, and Product to drive customer engagement and business outcomes. You’ll be instrumental in improving the relevance and impact of Gumtree’s communications across email, push notifications, and in-app messaging. With committed long-term investors, a new leadership team on board, and a marketplace buzzing with opportunity it’s a fantastic time to join us! Can you help us shape the future of Gumtree?
Location: London, hybrid working applies with circa 2 to 3 days in the office.
About the role:
You’ll report to the Head of CRM and will be responsible for campaign management and execution aligning activity with our wider marketing strategy and customer journey objectives. You’ll develop audience segmentation strategies to personalise communications and enhance user experience. You’ll also embrace a test and learn culture, implementing multivariate testing to optimise campaign performance. At Gumtree, we are a small yet passionate team of individuals building the future of re-commerce. You’ll embrace collaboration and partner closely with Product and Operations teams to integrate CRM initiatives into the user journey ensuring compliance with GDPR and other data privacy regulations. You’ll also own analytics and reporting, tracking campaign performance metrics, including open rates, click-through rates, and conversions. You’ll have a deep passion for staying up-to-date on CRM best practices and Braze platform capabilities. This includes recommending new tools, features, or processes to improve efficiency and effectiveness.
Gumtree is an equal opportunities employer, valuing diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants.
What’s in it for you?
-
An exciting opportunity to join Gumtree as we embark upon a journey of growth and transformation.
-
A business with purpose – we are on a mission to make buying and selling safer, simpler and more enjoyable.
-
An opportunity to make a meaningful impact on millions of users, with access to industry-leading tools and resources to grow your career.
-
A supportive and collaborative team environment that values authenticity, inclusivity, and data-driven decision-making.
-
An excellent salary and perks including annual bonus and private medical.
What are we looking for?
-
CRM Expertise: You’ll have proven experience managing end-to-end CRM campaigns, including design, coding knowledge, best practices, segmentation, and personalisation.
-
System Experience: You’ll be experienced in using Braze CRM platform.
-
Analytical Skills: You’ll be skilled in interpreting data, extracting actionable insights, and adjusting campaigns for improved performance.
-
Communication: You’ll have excellent written and verbal communication skills, with the ability to create engaging campaign copy.
-
Attention to Detail: You’ll have a strong focus on quality assurance, ensuring campaigns are delivered error-free.
-
Adaptability: You’ll enjoy the fast-pace of a growing scale-up managing multiple projects simultaneously.
-
GDPR awareness: You’ll play by the book, ensuring compliance with GDPR and other relevant regulations.
About us
Gumtree is one of the UK’s most popular online classifieds platforms, connecting millions of people every month to buy, sell, and trade locally. We’re embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace. With a well-known brand and heritage, we’re evolving to provide seamless buying and selling experiences powered by innovative features like integrated shipping, payments, and a comprehensive home services marketplace. This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we’re redefining how communities connect and trade, building a platform that’s ready for the future.
#J-18808-Ljbffr
CRM Campaign Manager employer: Gumtree & Motors
Contact Detail:
Gumtree & Motors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Manager
✨Tip Number 1
Familiarize yourself with the Braze platform if you haven't already. Understanding its features and capabilities will not only help you in interviews but also demonstrate your commitment to mastering the tools we use.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign decisions in the past. Be ready to discuss specific metrics and outcomes that highlight your impact on previous projects.
✨Tip Number 3
Prepare to discuss your experience with GDPR compliance. Being able to articulate how you've ensured compliance in past campaigns will set you apart as a candidate who understands the importance of data protection.
✨Tip Number 4
Demonstrate your adaptability by sharing stories of how you've successfully managed multiple projects under tight deadlines. Highlighting your ability to thrive in a fast-paced environment will resonate well with our team.
We think you need these skills to ace CRM Campaign Manager
Some tips for your application 🫡
Highlight Your CRM Experience: Make sure to emphasize your proven experience in managing end-to-end CRM campaigns. Detail specific campaigns you've led, focusing on design, segmentation, and personalization techniques you've employed.
Showcase Your Technical Skills: Since the role requires experience with the Braze CRM platform, mention any relevant projects or experiences where you utilized this system. If you have coding knowledge, include examples of how you've applied it in your campaigns.
Demonstrate Analytical Abilities: Provide examples of how you've interpreted data and extracted actionable insights from previous campaigns. Highlight any adjustments you made based on performance metrics to improve outcomes.
Craft Engaging Copy: Given the importance of communication skills, include samples of campaign copy you've created. Ensure your application reflects your ability to write engaging and error-free content that resonates with the target audience.
How to prepare for a job interview at Gumtree & Motors
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience managing end-to-end CRM campaigns. Highlight specific examples where you designed, coded, and personalized campaigns, and be ready to explain the best practices you followed.
✨Demonstrate Your Knowledge of Braze
Since the role requires experience with the Braze CRM platform, familiarize yourself with its features and functionalities. Be ready to share how you've utilized Braze in past campaigns and any innovative strategies you've implemented.
✨Highlight Your Analytical Skills
Prepare to discuss how you interpret data and extract actionable insights. Share examples of how you've adjusted campaigns based on performance metrics and what impact those adjustments had on customer engagement.
✨Communicate Clearly and Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly. Prepare to present engaging campaign copy you've created in the past, and be ready to discuss how you ensure quality assurance in your work.
