Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM campaigns in Braze, from concept to execution and optimisation.
- Company: Join Gumtree, a leading UK digital marketplace undergoing exciting transformation.
- Benefits: Enjoy hybrid working, personal impact, and professional growth opportunities.
- Why this job: Shape the future of a household name while driving customer engagement.
- Qualifications: Experience with Braze and proven CRM skills are essential.
- Other info: Collaborative environment focused on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the CRM Campaign Manager (Braze) role at Gumtree.com. Are you ready to take the next step in your career with one of the UK's most iconic digital brands? We are currently embarking on an ambitious transformation to evolve our much-loved platform into a cutting-edge, modern marketplace. As our CRM Campaign Manager, you will be at the very heart of this evolution.
You will own the end-to-end execution of CRM campaigns in Braze, from brief to build, QA, launch, and optimisation. You will build and manage Canvases and action-based campaigns across email, push, and in-app, working closely with Marketing, Product, Data, and Operations to improve engagement and drive measurable business outcomes. If you are a Braze expert who thrives on building seamless customer experiences and driving measurable growth, you will find a home here where your personal impact is truly valued.
Location: London Waterloo, UK; hybrid working applies with three days in the office and two remote.
About the Role
As the CRM Campaign Manager, you will own the end-to-end execution of sophisticated CRM campaigns within Braze. You will be the architect of our customer journeys, building and managing multi-step "Canvases" and action-based campaigns across email, push notifications, and in-app messaging. You will also take full ownership of analytics and reporting, tracking performance metrics like delivery, opens, and conversions to provide actionable recommendations to the Head of Performance Marketing & CRM and key stakeholders.
To ensure we are always staying ahead of the game, you will proactively stay current on Braze capabilities and CRM best practices, recommending process improvements and innovative tools to increase our speed and quality. Your mission is to translate high-level strategies into technical builds that ensure every message is relevant, engaging, and GDPR-compliant.
What’s in it for You?
- Make a Personal Impact: You will have the autonomy to influence the journeys of millions of users within a trusting and authentic culture.
- Growth and Innovation: You will work with industry-leading tools like Braze and be part of a team that prioritises continuous improvement and professional development.
- Dynamic Collaboration: You will experience a passionate environment where high performance is fuelled by teamwork and genuine connections.
- Shape a Household Name: You will play a key role in a major brand transformation, helping to redefine the future of Gumtree UK.
What We’re Looking For
- Braze Expertise: You have strong, hands-on experience building complex Canvases and action-based campaigns from the ground up.
- Proven CRM Track Record: You have several years of experience in CRM or lifecycle marketing, with a focus on retention and engagement.
- Technical Proficiency: You are confident using user attributes, events, and Liquid personalisation to create highly relevant content.
- Data-Driven Mindset: You are comfortable interpreting performance data and running structured A/B tests to turn insights into scaled improvements.
- Collaborative Spirit: You excel at cross-functional communication, working effectively with Product, Data, and Creative teams.
- Attention to Detail: You maintain high operational standards and rigorous QA habits, even when managing multiple launches in a fast-paced environment.
- Solution Orientation: You are a proactive problem-solver who maintains a "best way forward" attitude, navigating challenges effectively even when conditions aren’t perfect.
About Us
Gumtree is one of the UK’s most popular online marketplaces, connecting millions of people every month to buy and trade. Our vision is to be the go-to marketplace for the home, making every transaction effortless and secure. We’re embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace where buying and selling is safer, simpler, and more enjoyable for everyone.
This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we’re redefining how buyers and sellers across the UK connect and trade, building a platform that’s ready for the future. At Gumtree, we don’t just offer jobs; we offer journeys. We empower our employees to make a personal impact in a trusting and authentic culture. Experience a passionate team, where high performance and growth are fuelled by the power of teamwork and genuine connections. Join us and play a key role in shaping the future of Gumtree.
CRM Campaign Manager (Braze) in London employer: Gumtree.com
Contact Detail:
Gumtree.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Manager (Braze) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your Braze expertise. We want to see how you can bring your skills to the table, so be ready to share specific examples of your past successes.
✨Tip Number 3
Follow up after interviews with a thank-you note. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining us.
We think you need these skills to ace CRM Campaign Manager (Braze) in London
Some tips for your application 🫡
Show Off Your Braze Skills: Make sure to highlight your hands-on experience with Braze in your application. We want to see how you've built complex Canvases and action-based campaigns, so don’t hold back on the details!
Be Data-Driven: Since we’re all about measurable outcomes, include examples of how you’ve used data to drive decisions in your previous roles. Share any A/B testing experiences that led to significant improvements.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that align with our CRM Campaign Manager role. We love seeing candidates who take the time to connect their background to what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Gumtree!
How to prepare for a job interview at Gumtree.com
✨Know Your Braze Inside Out
Make sure you brush up on your Braze skills before the interview. Be ready to discuss specific campaigns you've built, focusing on how you used Canvases and action-based strategies to drive engagement. Highlight any innovative tools or processes you've implemented to improve campaign performance.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your CRM strategies. Bring examples of A/B tests you've run and the insights gained from them. This will demonstrate your ability to turn data into actionable recommendations, which is crucial for the role.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of successful cross-functional projects. Discuss how you’ve communicated effectively with Product, Data, and Creative teams to achieve common goals, showcasing your collaborative spirit.
✨Attention to Detail is Key
Highlight your QA habits and operational standards during the interview. Share instances where your attention to detail has prevented issues or improved campaign outcomes. This will show that you can manage multiple launches without compromising quality, which is essential in a fast-paced environment.
