At a Glance
- Tasks: Lead CRM campaigns in Braze, from concept to execution and optimisation.
- Company: Join Gumtree, a leading UK digital marketplace undergoing exciting transformation.
- Benefits: Enjoy hybrid working, personal impact, and professional growth opportunities.
- Other info: Collaborative environment focused on innovation and teamwork.
- Why this job: Shape the future of a household name while driving customer engagement.
- Qualifications: Experience with Braze and proven CRM skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Join to apply for the CRM Campaign Manager (Braze) role at Gumtree.com. Are you ready to take the next step in your career with one of the UK’s most iconic digital brands? We are currently embarking on an ambitious transformation to evolve our much-loved platform into a cutting-edge, modern marketplace. As our CRM Campaign Manager, you will be at the very heart of this evolution.
You will own the end-to-end execution of CRM campaigns in Braze, from brief to build, QA, launch, and optimisation. You will build and manage Canvases and action-based campaigns across email, push, and in-app, working closely with Marketing, Product, Data, and Operations to improve engagement and drive measurable business outcomes. If you are a Braze expert who thrives on building seamless customer experiences and driving measurable growth, you will find a home here where your personal impact is truly valued.
Location: London Waterloo, UK; hybrid working applies with three days in the office and two remote.
About the Role
As the CRM Campaign Manager, you will own the end-to-end execution of sophisticated CRM campaigns within Braze. You will be the architect of our customer journeys, building and managing multi-step "Canvases" and action-based campaigns across email, push notifications, and in-app messaging. You will also take full ownership of analytics and reporting, tracking performance metrics like delivery, opens, and conversions to provide actionable recommendations to the Head of Performance Marketing & CRM and key stakeholders.
To ensure we are always staying ahead of the game, you will proactively stay current on Braze capabilities and CRM best practices, recommending process improvements and innovative tools to increase our speed and quality. Your mission is to translate high-level strategies into technical builds that ensure every message is relevant, engaging, and GDPR-compliant.
What’s in it for You?
- Make a Personal Impact: You will have the autonomy to influence the journeys of millions of users within a trusting and authentic culture.
- Growth and Innovation: You will work with industry-leading tools like Braze and be part of a team that prioritises continuous improvement and professional development.
- Dynamic Collaboration: You will experience a passionate environment where high performance is fuelled by teamwork and genuine connections.
- Shape a Household Name: You will play a key role in a major brand transformation, helping to redefine the future of Gumtree UK.
What We’re Looking For
- Braze Expertise: You have strong, hands-on experience building complex Canvases and action-based campaigns from the ground up.
- Proven CRM Track Record: You have several years of experience in CRM or lifecycle marketing, with a focus on retention and engagement.
- Technical Proficiency: You are confident using user attributes, events, and Liquid personalisation to create highly relevant content.
- Data-Driven Mindset: You are comfortable interpreting performance data and running structured A/B tests to turn insights into scaled improvements.
- Collaborative Spirit: You excel at cross-functional communication, working effectively with Product, Data, and Creative teams.
- Attention to Detail: You maintain high operational standards and rigorous QA habits, even when managing multiple launches in a fast-paced environment.
- Solution Orientation: You are a proactive problem-solver who maintains a "best way forward" attitude, navigating challenges effectively even when conditions aren't perfect.
About Us
Gumtree is one of the UK’s most popular online marketplaces, connecting millions of people every month to buy and trade. Our vision is to be the go-to marketplace for the home, making every transaction effortless and secure. We’re embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace where buying and selling is safer, simpler, and more enjoyable for everyone.
This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we’re redefining how buyers and sellers across the UK connect and trade, building a platform that’s ready for the future. At Gumtree, we don’t just offer jobs; we offer journeys. We empower our employees to make a personal impact in a trusting and authentic culture. Experience a passionate team, where high performance and growth are fuelled by the power of teamwork and genuine connections. Join us and play a key role in shaping the future of Gumtree.
CRM Campaign Manager (Braze) in Cardiff employer: Gumtree.com
Gumtree is an exceptional employer, offering a vibrant work culture where your contributions directly impact millions of users. With a strong commitment to employee growth and innovation, you will have the opportunity to work with cutting-edge tools like Braze while collaborating with passionate teams in a hybrid environment that values diversity and fosters genuine connections. Join us in shaping the future of one of the UK's most iconic digital brands, where your expertise is not just recognised but celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Campaign Manager (Braze) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gumtree.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gumtree.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gumtree.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gumtree.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Campaign Manager (Braze) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gumtree.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gumtree.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gumtree.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gumtree.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gumtree.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gumtree.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
