At a Glance
- Tasks: Drive revenue and build relationships with agencies using innovative advertising solutions.
- Company: Join GumGum, a leader in AI-powered digital advertising.
- Benefits: Enjoy competitive perks and a culture of inclusivity and innovation.
- Why this job: Be at the forefront of transforming digital advertising while prioritising data privacy.
- Qualifications: 6+ years in digital advertising sales with a proven track record.
- Other info: Dynamic team environment with opportunities for professional growth.
The predicted salary is between 48000 - 72000 £ per year.
GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset.
The Senior Digital Director is an experienced individual contributor responsible for prospecting and closing large sales in GumGum’s Market Leading Contextual, Creative and Attention Advertising platform. Reporting to the Group Digital Director, this role is responsible for developing key relationships within large and mid-size agencies with regular expert guidance on client calls. This role works autonomously while being supported by a cross-functional pre-sales team.
Senior Digital Directors are experienced sellers with deep knowledge of the online media landscape, the advertising community, and a proven track record of driving revenue growth. With 6+ years of digital media experience, they leverage GumGum’s industry-leading products to develop strategic solutions that meet client objectives and maximize sales opportunities.
This role requires a strong sales acumen, independent judgment, and the ability to navigate complex client needs. Senior Digital Directors proactively identify high-value opportunities, build lasting client relationships, and consistently exceed revenue targets by presenting tailored solutions.
What You’ll Achieve
- Drive revenue for UK agencies - Responsible for a book of business, driving revenue and new business across large to mid-sized agencies in the UK
- Upsell Current Clients in current and new products - Provide market insight into the GumGum offerings by generating sales specifically from key brands and agencies
- Sales Prospecting and Hunting - Generate a high volume of sales activity including cold calling, presentations, RFPs, and innovative sales solutions
- Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and provide GumGum solutions for their marketing and advertising goals
- Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients’ needs
- Ownership & Contribution - Take ownership of your role and designated area, actively contributing solutions to support the team's goals
- Relationship Building - Leverage an extensive network across the media industry
- Strategic Partnership - Act as a trusted advisor and deputy to your manager, serving as a sounding board for ideas and strategies
- Key Stakeholder - Establish yourself as a key stakeholder within the business
- Internal Collaboration - Work with an Account Manager, Client Strategists, Programmatic Solutions Manager, and other internal teams to ensure sold proposals are implemented and aligned with client expectations
Skills You’ll Bring
- Ideally 6+ years of selling experience in digital advertising sales
- Experience managing a large book of business
- Must have strong selling experience and a track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
- Programmatic experience preferred
- Confident and innovative use of AI to support efficient working
- Outgoing and able to build and maintain/grow client relationships at all levels
GumGum is proud to be an equal opportunity employer. We believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity.
Senior Digital Director New London, England, United Kingdom employer: GumGum
Contact Detail:
GumGum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Director New London, England, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with someone from GumGum or any other company, make sure to highlight your knowledge of digital advertising and how you can drive revenue. Be ready to share specific examples of your past successes.
✨Tip Number 3
Be proactive! Don’t wait for job openings to appear. Reach out directly to companies you admire, like GumGum, and express your interest in working with them. A well-timed email can sometimes lead to opportunities before they’re even advertised.
✨Tip Number 4
Utilise our website! Check out GumGum’s careers page regularly for new openings and updates. Applying through our site not only shows your interest but also gives you a better chance to stand out in the application process.
We think you need these skills to ace Senior Digital Director New London, England, United Kingdom
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Digital Director role. Highlight your experience in digital advertising and how it aligns with GumGum's mission of effective, consumer-respecting advertising.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific numbers and examples to demonstrate how you've driven revenue growth and built client relationships in your previous roles.
Be Authentic: Let your personality shine through in your application. We value authenticity, so don’t be afraid to show us who you are and what makes you passionate about digital advertising and AI solutions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the GumGum team!
How to prepare for a job interview at GumGum
✨Know Your Stuff
Before the interview, dive deep into GumGum's products and services. Understand how their contextual, creative, and attention advertising solutions work. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in what they do.
✨Showcase Your Sales Success
Prepare to discuss specific examples of how you've driven revenue growth in your previous roles. Highlight your experience with large and mid-sized agencies, and be ready to share metrics that showcase your success in exceeding sales targets.
✨Build Relationships
Since relationship development is key for this role, think of ways to illustrate your ability to cultivate strong client connections. Share stories about how you've built trust with clients and how that has led to successful partnerships.
✨Be a Problem Solver
GumGum values innovative solutions, so come prepared with ideas on how you can address complex client needs. Think about potential challenges in the digital advertising landscape and how you would tackle them using GumGum's offerings.