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- Tasks: Drive revenue and build relationships with agencies using innovative advertising solutions.
- Company: Join GumGum, a leader in AI-powered digital advertising.
- Benefits: Enjoy competitive perks and a culture of inclusivity and innovation.
- Why this job: Be at the forefront of transforming digital advertising while prioritising data privacy.
- Qualifications: 6+ years in digital advertising sales with a proven track record.
- Other info: Work in a dynamic environment with opportunities for growth and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.
The Senior Digital Director is an experienced individual contributor responsible for prospecting and closing large sales in GumGum’s Market Leading Contextual, Creative and Attention Advertising platform. Reporting to the Group Digital Director, this role is responsible for developing key relationships within large and mid-size agencies with regular expert guidance on client calls. This role works autonomously while being supported by a cross-functional pre-sales team.
Senior Digital Directors are experienced sellers with deep knowledge of the online media landscape, the advertising community, and a proven track record of driving revenue growth. With 6+ years of digital media experience, they leverage GumGum’s industry-leading products to develop strategic solutions that meet client objectives and maximize sales opportunities. This role requires a strong sales acumen, independent judgment, and the ability to navigate complex client needs. Senior Digital Directors proactively identify high-value opportunities, build lasting client relationships, and consistently exceed revenue targets by presenting tailored solutions.
What Youll Achieve
- Drive revenue for UK agencies - Responsible for a book of business, driving revenue and new business across large to mid-sized agencies in the UK
- Upsell Current Clients in current and new products - Provide market insight into the GumGum offerings by generating sales specifically from key brands and agencies
- Sales Prospecting and Hunting - Generate a high volume of sales activity including cold calling, presentations, RFPs, and innovative sales solutions
- Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and provide GumGum solutions for their marketing and advertising goals
- Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients’ needs
- Ownership & Contribution - Take ownership of your role and designated area, actively contributing solutions to support the team's goals
- Relationship Building - Leverage an extensive network across the media industry
- Strategic Partnership - Act as a trusted advisor and deputy to your manager, serving as a sounding board for ideas and strategies
- Key Stakeholder - Establish yourself as a key stakeholder within the business
- Internal Collaboration - Work with an Account Manager, Client Strategists, Programmatic Solutions Manager, and other internal teams to ensure sold proposals are implemented and aligned with client expectations
Skills Youll Bring
- Ideally 6+ years of selling experience in digital advertising sales
- Experience managing a large book of business
- Must have strong selling experience and a track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region
- Programmatic experience preferred
- Confident and innovative use of AI to support efficient working
- Outgoing and able to build and maintain/grow client relationships at all levels
What We Offer
Learn about our benefits & perks package at gumgum.com/benefits. If you would like additional information, your recruiter can share more specifics during the hiring process.
Awards
- Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards
- 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale
- Ad Exchanger Programmatic Power Player 2022 and 2021
- CTO Hero Award of OTT.X 2023
- Digiday Media Awards Europe finalist 2022 and 2021
- Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers
- Gold Award at the IAB Mixx Awards in Belgium for Best Use of Advertising Technology
- The Drum Award Digital Advertising: Game-changing Technology for Domino's case study
GumGum is proud to be an equal opportunity employer. We believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity.
Senior Digital Director employer: GumGum
Contact Detail:
GumGum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Director
✨Tip Number 1
Get to know GumGum inside out! Familiarise yourself with their products and how they transform digital advertising. This will help you speak confidently about how you can drive revenue and build relationships in your interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to get the inside scoop on the company culture and what it takes to succeed as a Senior Digital Director. Plus, it shows your genuine interest!
✨Tip Number 3
Prepare for role-play scenarios during interviews. Think about how you would approach cold calling or pitching to a client. Practising these skills can really set you apart and show that you're ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the GumGum team and contributing to their innovative approach to advertising.
We think you need these skills to ace Senior Digital Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital advertising. We want to see how your skills align with the Senior Digital Director role, so don’t hold back on showcasing your achievements!
Showcase Your Sales Success: Since this role is all about driving revenue, be sure to include specific examples of how you've exceeded sales targets in the past. We love numbers, so if you can quantify your success, do it!
Demonstrate Your Industry Knowledge: We’re looking for someone with a deep understanding of the online media landscape. Use your application to show us that you know the ins and outs of digital advertising and how GumGum fits into that picture.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at GumGum
✨Know Your Stuff
Make sure you have a solid understanding of GumGum's products and how they fit into the digital advertising landscape. Brush up on contextual advertising, AI solutions, and the latest trends in the industry. This will help you speak confidently about how you can drive revenue and meet client objectives.
✨Showcase Your Sales Success
Prepare to discuss your past sales achievements in detail. Have specific examples ready that demonstrate how you've exceeded targets and built strong client relationships. This is your chance to show that you have the experience and skills needed to thrive as a Senior Digital Director.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current challenges and how they see the future of digital advertising. This not only shows your interest but also positions you as someone who can be a trusted advisor to clients.
✨Be Proactive and Innovative
Demonstrate your proactive approach by sharing ideas on how you would generate new business and upsell existing clients. Think outside the box and be ready to discuss innovative sales strategies that leverage GumGum’s unique offerings. This will highlight your ability to navigate complex client needs effectively.