At a Glance
- Tasks: Drive revenue and build relationships in the digital advertising space.
- Company: Join GumGum, a leader in AI-powered digital advertising solutions.
- Benefits: Flexible work environment, competitive perks, and a focus on diversity.
- Why this job: Be part of a transformative team shaping the future of advertising.
- Qualifications: 5+ years in digital advertising sales with strong relationship-building skills.
- Other info: Exciting opportunities for growth in a dynamic, inclusive culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets.
The Digital Director role is an individual contributor responsible for prospecting and closing sales in GumGum’s Market Leading Contextual Advertising platform. Reporting to a Group Digital Director, this role is responsible for developing key relationships within large and mid-size agencies internationally with occasional managerial guidance on client calls. We require this role to work relatively autonomously while being supported by a cross-functional pre-sales team.
Digital Directors have experience and deep knowledge of the online media landscape, the advertising community and have at least 5+ years of digital media experience. The Digital Director uses existing processes to solve a variety of challenging problems to deliver for clients. The role is required to apply independent judgment and discretion to select appropriate options from GumGum’s defined and proven products.
Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.
What You’ll Achieve
- Drive revenue - Responsible for a book of business, driving revenue and new business across large to mid-sized agencies.
- Upsell Current Clients in Current and New Products - Provide market insight into the GumGum offerings by generating sales specifically from key brands and agencies.
- Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFPs, and out of the box sales solutions.
- Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals.
- Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients’ needs.
- Internal Collaboration - Work with an Account Manager, Client Strategists, Ad Operations and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.
Skills You’ll Bring
- Ideally 5+ years of selling experience in digital advertising sales.
- Experience managing a large book of business.
- Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region.
- Programmatic experience preferred.
- Strategic relationships across multiple holding companies.
- Proficient in SalesForce (is comfortable logging meetings, calls, pulling reports, etc.).
- PowerPoint, Excel and Word skills a must.
- Outgoing and can build and maintain/grow client relationships at all levels (entertaining is required).
- Looking for someone who is eager, motivated and passionate about GumGum’s products.
- Extraverted in nature and can build and maintain/grow client relationships at all levels (entertaining is required).
What We Offer
Learn about our benefits & perks package at gumgum.com/benefits. If you’d like additional information, your recruiter can share more specifics during the hiring process!
Awards
- Shortlisted for Marketing Technology Company of the Year for the 2023 Mumbrella Awards.
- 2024 Winner of 7 BuiltIn Awards on a national, regional, and remote scale - including Remote Best Places to Work at #25 and Best Midsize Places to Work in Los Angeles, CA at #9.
- Ad Exchanger Programmatic Power Player 2022 and 2021.
- CTO Hero Award of OTT.X 2023.
- Digiday Media Awards Europe finalist 2022 and 2021.
- Finalist for the 2023 AdExchanger Awards Best Video Technology For Media Suppliers Gold Award at the IAB Mixx Awards in Belgium in the “Best Use of Advertising Technology” category.
- The Drum Award Digital Advertising: Game-changing Technology for Domino's case study.
GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation.
Digital Director London, England, United Kingdom employer: GumGum
Contact Detail:
GumGum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Director London, England, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital advertising space. Attend industry events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with someone from GumGum or any agency, share your insights about the digital media landscape. Discuss trends, challenges, and solutions. This not only showcases your knowledge but also positions you as a thought leader.
✨Tip Number 3
Prepare for those interviews! Research GumGum’s products and how they fit into the current market. Be ready to discuss how your experience aligns with their needs. Tailoring your conversation to their context shows you’re genuinely interested and invested in the role.
✨Tip Number 4
Don’t forget to follow up! After meetings or interviews, send a quick thank-you note. Mention something specific from your conversation to remind them of your chat. It keeps you top of mind and shows your enthusiasm for the position.
We think you need these skills to ace Digital Director London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Director role. Highlight your experience in digital advertising and any relevant achievements that align with GumGum's mission. We want to see how you can drive revenue and build relationships!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for digital advertising and how your skills can contribute to GumGum's innovative approach. Keep it engaging and personal – we love authenticity!
Showcase Your Sales Success: Don’t forget to include specific examples of your sales successes. Whether it’s exceeding targets or developing key client relationships, we want to know how you've made an impact in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the GumGum team!
How to prepare for a job interview at GumGum
✨Know Your Stuff
Before the interview, dive deep into GumGum's products and services. Understand how their contextual advertising platform works and be ready to discuss how your experience aligns with their mission of effective advertising that respects consumers.
✨Showcase Your Sales Skills
Prepare to share specific examples of how you've driven revenue in previous roles. Highlight your experience with cold calling, presentations, and upselling, as these are crucial for the Digital Director position.
✨Build Relationships
Since relationship development is key, think of ways to demonstrate your ability to cultivate connections. Share stories about how you've successfully built rapport with clients and agencies, and how that led to successful outcomes.
✨Be Ready to Collaborate
GumGum values internal collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Highlight your experience in aligning client expectations with internal processes to ensure successful project delivery.