At a Glance
- Tasks: Lead European marketing strategy and deliver impactful campaigns in the automotive lubricants sector.
- Company: Join Gulf, a globally recognised brand with a rich history in quality and performance.
- Benefits: Enjoy a competitive salary, annual bonus, generous health insurance, and flexible hybrid working.
- Other info: Collaborate with cross-functional teams and enjoy excellent career growth opportunities.
- Why this job: Make your mark in a dynamic role that drives measurable business results across Europe.
- Qualifications: Degree in marketing or business, plus experience in B2B and automotive marketing.
The predicted salary is between 60000 - 60000 € per year.
A fantastic opportunity for a Marketing Manager with automotive, lubricants, B2B marketing, campaign management, SEO, digital advertising and channel marketing experience. If you’re currently working in a European / Global based marketing role, then great. If not, and you’re working on national campaigns and looking to make that next step up into a European / Global position, then we’d love to hear from you too.
Official title within the organisation: Marketing Manager – European Lubricants and Global Branded Workshops.
SALARY: up to £60,000 per annum + Annual Performance Bonus + Benefits.
LOCATION: Hybrid. Working from the Office in London (SW1Y) 3 Days per Week (Monday, Tuesday and Wednesday) and 2 Days from Home (Thursday and Friday).
JOB TYPE: Full-Time, Permanent.
JOB OVERVIEW: We have a fantastic new job opportunity for a Marketing Manager with experience in automotive or lubricants marketing, B2B customer engagement, brand strategy, product marketing and distributor channel development. As the Marketing Manager you will lead the European marketing agenda, delivering campaigns, SEO, paid media, social media, trade marketing and product launch activity aligned to commercial objectives. The role also supports the development of a global branded workshop proposition, creating toolkits, value propositions and sales enablement materials for international markets. The Marketing Manager will work across sales, technology, operations and marketing teams, using strong analytical, communication and stakeholder engagement skills to deliver measurable business results.
ABOUT US: Gulf is part of the Hinduja Group, one of the world’s largest and most diverse business conglomerates. Since 1912, Gulf has built a globally recognised brand synonymous with quality and performance. Operating across Europe, the Middle East, Asia and the Americas, we continue to strengthen and expand our global footprint through commercial innovation and strategic partnerships.
DUTIES
- European Marketing Strategy: Lead the marketing function across European markets, setting priorities and aligning activity with commercial objectives.
- Marketing Planning and Budgeting: Develop and manage the annual European marketing plan and budget, ensuring clear ROI measurement.
- Brand and Campaign Delivery: Translate global brand strategy into Europe-specific plans, campaigns and channel execution.
- Product Portfolio Management: Oversee the European lubricants portfolio and support new product introduction, positioning, transition and market launch readiness.
- Trade and Channel Marketing: Develop programmes with sales teams and distributors to improve visibility, promotions, incentives and activation.
- Digital Marketing: Own SEO activity, keyword planning, optimisation, paid media, digital advertising and performance marketing across Europe.
- Content and Social Media: Manage always-on social content, review and approve regional content and support translations for European channels.
- Workshop Programme Delivery: Create the commercial business case and implementation plan for the branded workshop programme in Europe.
- Global Toolkit Development: Develop and maintain global toolkits to support distributor and automotive workshop prospecting, onboarding and monitoring.
- Stakeholder Collaboration: Work with cross-functional teams, customers and markets to support product adoption, value propositions and commercial growth.
CANDIDATE REQUIREMENTS
ESSENTIAL
- Degree or equivalent qualification in marketing, business or a relevant discipline.
- Previous experience in the lubricants industry, automotive sector or a similar product category.
- Proven experience working with distributors, licensees or indirect sales models.
- Experience in market management or equivalent commercial marketing activity.
- Demonstrable experience driving measurable business results across a portfolio of product brands.
- Strong analytical and quantitative skills, with sound financial acumen.
- Experience developing and managing marketing budgets with clear ROI measurement.
- Ability to develop and implement B2B, product growth and channel marketing strategies.
- Strong communication skills with the ability to write compelling value propositions and messages.
- Confident collaborating with and influencing cross-functional teams, including senior stakeholders.
- IT literate with Microsoft Office, including Word, PowerPoint, Project and Excel.
- Fluent written and spoken English.
DESIRABLE
- Background gained within a blue-chip marketing environment.
- Experience supporting branded workshop, distributor or customer-facing programmes.
- Ability to work effectively in a multicultural, international environment.
- Strong presentation skills and a customer-focused approach.
- Flexible, innovative and action-oriented approach to operational management.
- Results-driven approach with the ability to motivate colleagues and manage shifting priorities.
- Willingness to travel across Europe, subject to business requirements.
- Write and speak one or more European language would be highly desirable.
BENEFITS
- Annual performance bonus of 10% of base salary.
- Generous Health Insurance.
- Generous Life Insurance.
- Annual holidays.
- Tax saving pension contribution.
RIGHT TO WORK: Candidates must have the right to work in the UK. We are unable to accept applications from candidates that require sponsorship.
Marketing Manager employer: Gulf Oil
Gulf, part of the Hinduja Group, offers an exceptional work environment for a Marketing Manager in London, combining a hybrid work model with a vibrant office culture. Employees benefit from competitive salaries, annual performance bonuses, and comprehensive health and life insurance, alongside opportunities for professional growth within a globally recognised brand. The collaborative atmosphere encourages innovation and cross-functional teamwork, making it an ideal place for those looking to advance their careers in a dynamic international setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive and lubricants industry. Attend events, webinars, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns, SEO successes, and any digital advertising work you've done. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their European marketing agenda. Tailor your answers to reflect their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from candidates who are genuinely interested in joining our team at Gulf.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in automotive, lubricants, and B2B marketing. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your campaign management and digital marketing successes.
Showcase Your Analytical Skills:Since we value strong analytical skills, don’t forget to mention any relevant metrics or results from your previous roles. Show us how you’ve driven measurable business results in your past positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Gulf Oil
✨Know Your Stuff
Make sure you brush up on your knowledge of the automotive and lubricants industry. Familiarise yourself with current trends, key players, and recent campaigns. This will not only show your passion but also help you answer questions confidently.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed, especially in B2B settings. Be ready to discuss the strategies you used, the results achieved, and how they align with the company's goals. Numbers speak volumes!
✨Understand Their Brand
Dive deep into Gulf's brand values and their European marketing strategy. Think about how your experience can contribute to their objectives. This will help you tailor your answers and demonstrate that you're genuinely interested in the role.
✨Engage with Questions
Prepare thoughtful questions to ask at the end of your interview. Inquire about their marketing challenges or future campaigns. This shows your enthusiasm for the role and gives you insight into how you can make an impact.
