At a Glance
- Tasks: Lead the launch of Gulf Charge EV brand and drive marketing strategies.
- Company: Join Gulf, a global leader in quality and performance since 1912.
- Benefits: Enjoy a competitive salary, performance bonuses, health insurance, and generous holidays.
- Other info: Hybrid working model with excellent career growth opportunities.
- Why this job: Shape the future of EV charging while making a real impact in sustainability.
- Qualifications: Experience in marketing, especially in EV or renewables, with strong strategic thinking.
The predicted salary is between 60000 - 60000 £ per year.
An exciting opportunity for a marketing professional with UK AC charging industry expertise to lead brand, product, digital, PR and communications activity while launching the Gulf Charge EV brand in the UK.
If you’ve also worked in the following roles and have EV charging industry experience, we’d also like to hear from you: Marketing Manager, Product Marketing Manager, Digital Marketing Manager, Brand Manager, Communications Manager, Marketing Communications Manager, Channel Marketing Manager, Growth Marketing Manager, Marketing Lead.
The package includes a performance bonus opportunity, generous health and life insurance, annual holidays and a tax-saving pension contribution.
SALARY: up to £60,000 per annum + Annual Performance Bonus (10% of Base Salary) + Benefits
LOCATION: Hybrid. Working from the Office in London (SW1Y) 3 Days per Week (Monday, Tuesday and Wednesday) and 2 Days from Home (Thursday and Friday)
JOB TYPE: Full-Time, Permanent
JOB OVERVIEW
This is an opportunity to take a leading role in launching the Gulf Charge EV brand in the UK and shape its market presence from the outset. The EV Charging Marketing Manager will lead brand positioning, product marketing and customer engagement, using brand and product launch experience to build awareness and support commercial growth. Working closely with Sales, Technology, Operations and senior leaders, the EV Charging Marketing Manager will influence product launches, lead generation and market adoption for Gulf Charge. In a fast-moving environment, the EV Charging Marketing Manager will combine data, creativity and communication to build Gulf Charge awareness, credibility and measurable results.
DUTIES
- Lead the UK marketing function for Gulf Charge, set priorities and align activity with commercial objectives.
- Conduct competitor analysis to inform market positioning and commercial strategy.
- Lead Gulf Charge brand evolution, messaging and positioning to increase awareness and credibility across audience segments.
- Translate company strategy into actionable marketing plans with defined budgets, KPIs, ROI targets and success measures.
- Lead portfolio simplification, positioning, transitions and market readiness.
- Manage website structure, e-commerce content, product and service information, optimisation and data-driven performance reporting.
- Own keyword planning, SEO optimisation and ongoing performance checks.
- Develop social media strategy, day-to-day content, paid media and segment-specific campaigns.
- Work with Sales to generate qualified leads, accelerate pipeline and improve conversion across funnels.
- Develop and maintain toolkits, sales presentations and channel value propositions.
- Champion the Gulf Charge brand identity, ensuring consistency across channels, markets and product lines.
- Maintain professional and technical knowledge through learning, publications and professional networks.
CANDIDATE REQUIREMENTS
- Previous marketing experience, including experience in EV, renewables or related sectors.
- Experience in the UK AC charging industry.
- Experience launching new brands and/or products to market.
- Proven success developing and executing multi-channel marketing strategies that drive measurable commercial growth.
- Strong understanding of product marketing and technology-focused value propositions.
- Experience working directly with Sales, Product and Executive teams to shape commercial outcomes.
- Expertise across digital channels, brand development, communications and marketing analytics.
- Strong strategic thinking with a hands-on, performance-driven mindset.
- Strong written communication skills with the ability to create clear, accurate and engaging content.
- Customer-centric and commercially minded approach.
- Highly collaborative communication style.
- Data-driven decision-making and strong analytical capability.
- Creative problem-solving skills suited to a fast-moving, innovative environment.
- Passion for sustainability, electrification and renewable technologies.
BENEFITS
- Annual performance bonus of 10% of base salary.
- Generous Health Insurance.
- Generous Life Insurance.
- Annual holidays.
- Tax saving pension contribution.
Candidates must have the right to work in the UK. We are unable to accept applications from candidates that require sponsorship.
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details.
Marketing Manager / Launch a New EV Charging Brand in London employer: Gulf Oil
Gulf, as part of the esteemed Hinduja Group, offers an exceptional work environment for the Global Communications Leader role, combining a dynamic hybrid model in London with opportunities for professional growth and development. Our inclusive culture fosters creativity and collaboration, empowering you to make a significant impact on global communications while enjoying the benefits of a supportive team and a commitment to brand excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager / Launch a New EV Charging Brand in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gulf Oil and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gulf Oil are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gulf Oil on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gulf Oil. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager / Launch a New EV Charging Brand in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gulf Oil. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gulf Oil:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gulf Oil’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gulf Oil
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gulf Oil will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gulf Oil, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
