At a Glance
- Tasks: Drive newsletter growth and engagement for tech brands through strategic planning and hands-on execution.
- Company: Join a dynamic team in a leading B2B media company focused on technology.
- Benefits: Gain valuable experience, work with innovative teams, and enjoy flexible working arrangements.
- Other info: Opportunity to develop skills in a fast-paced environment with career advancement potential.
- Why this job: Make an impact by enhancing audience relationships and driving commercial success.
- Qualifications: 2+ years in newsletter management or digital marketing, preferably in B2B tech.
The predicted salary is between 30000 - 40000 £ per year.
As the B2B Newsletter Manager (Maternity Cover), you will be responsible for executing a strategic and data-driven approach to newsletter growth, audience engagement, and lead generation across our portfolio of technology brands. Reporting to the Audience Outreach Manager and working as part of the Audience Development department, you will partner closely with editorial, commercial, product, and marketing teams to deliver high-performing newsletters that deepen audience relationships while supporting commercial growth. This role blends strategic planning and direction with hands-on execution and implementation, ensuring that our B2B emails directly contribute to increased subscriber growth, stronger engagement and retention, and improved lead generation outcomes.
You will oversee the day-to-day management of our B2B newsletter portfolio, including promotion, production, testing, segmentation, and performance analysis, while identifying opportunities to improve existing products and launch new newsletters.
Key Responsibilities- Newsletter Strategy: Develop and execute data-informed newsletter strategies to grow subscriber audiences, deepen engagement, and support lead generation across multiple technology brands. Create and implement clear newsletter playbooks covering email promotion, subscriber marketing, audience segmentation and testing that can be applied across the portfolio. Monitor email marketing trends, new technologies, and competitor activity to ensure ongoing innovation and continuous improvement.
- Newsletter Production and Growth: Oversee and manage the day-to-day production and scheduling of newsletters, ensuring timely delivery, editorial accuracy, and consistent brand standards. Develop and implement subscriber initiatives to increase newsletter sign-ups through on-site promotion, partnerships, events, and other audience development channels.
- Analytics & Performance Optimization: Define and track key newsletter performance metrics, providing regular reports and actionable insights to improve engagement and business outcomes. Use email marketing platforms and analytics tools to understand subscriber behaviour, identify trends, and refine content and segmentation strategies. Continuously test and optimise send times, content formats, and audience segments to maximize open rates, click-through rates, and conversions.
- Commercial Support: Collaborate with commercial, events, and marketing teams to integrate our newsletters with revenue initiatives and goals. Develop newsletter campaigns and promotional opportunities that support event registrations and other marketing goals. Track and report on the contribution of newsletter initiatives to lead generation and broader commercial performance.
- Subscriber Experience and List Management: Maintain high standards of list hygiene, data quality, and compliance with relevant email marketing regulations and best practices. Develop and manage audience segmentation strategies to deliver relevant and personalized content experiences. Monitor subscriber feedback and engagement patterns to identify opportunities to improve retention, reduce churn, and strengthen audience loyalty.
- 2+ years of experience in newsletter management, email marketing, audience development, or digital marketing, ideally within B2B media or the technology sector.
- Proven expertise in managing newsletter programmes that drive subscriber growth, engagement, and lead generation.
- Strong understanding of email marketing best practices, including audience segmentation, A/B testing, GDPR compliance guidelines, deliverability, and list hygiene.
- Experience using email service providers and marketing automation platforms, with the ability to build, schedule, and optimize newsletter campaigns.
- Good understanding of lead generation and conversion strategies, including promoting event registrations, webinars, whitepaper downloads, and other marketing initiatives.
Newsletter Manager (FTC: Maternity Leave Cover) employer: gulf metal foundry (l.l.c.)
As a leading player in the technology sector, our company offers an exceptional work environment for the Newsletter Manager role, fostering a culture of collaboration and innovation. Employees benefit from comprehensive professional development opportunities, a supportive team atmosphere, and the chance to work on impactful projects that drive audience engagement and commercial success. Located in a vibrant area, we provide a dynamic workplace that encourages creativity and growth, making it an ideal choice for those seeking meaningful and rewarding employment.
Contact Details:
gulf metal foundry (l.l.c.) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Newsletter Manager (FTC: Maternity Leave Cover)
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We think you need these skills to ace Newsletter Manager (FTC: Maternity Leave Cover)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
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Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at gulf metal foundry (l.l.c.) specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
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