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For Companies At a Glance
- Tasks: Manage and optimise paid search campaigns across Google, Bing, and Facebook.
- Company: Join guitarguitar, the UK's largest guitar retailer with a strong online presence.
- Benefits: Enjoy competitive salary, bonuses, staff discounts, hybrid working, and 28 days holiday.
- Why this job: Be part of an employee-owned company focused on delivering exceptional customer experiences.
- Qualifications: 2+ years in paid media, analytical skills, and familiarity with key advertising tools required.
- Other info: No agencies; apply directly for a confidential application.
The predicted salary is between 36000 - 60000 £ per year.
About GUITARGUITAR
Guitarguitar is the UK’s biggest retailer of guitars, and the key UK partner of internationally renowned brands such as Gibson, Fender, Taylor and Martin. Founded in Scotland in 2004, the company has expanded to 6 stunning retail stores across the UK and an industry-leading online presence, listed in the UK’s top 25 online retailers. In 2022 we announced our move to Employee Ownership to consolidate and strengthen our position in the UK market, and as part of our commitment to delivering a truly best-in-class customer experience.
About the Role
The PPC Manager will execute the paid search strategy in line with KPIs and budget. The role will be responsible for the day to day running of paid campaigns across various digital channels such as Google, Bing and Facebook. This role sits within the marketing department, reporting to the Marketing Director.
Responsibilities
- Day to day management and optimisation of paid activity (Search, Shopping, Display and Video)
- Analyse and report on performance
- Identify new keyword, audience and targeting opportunities
- Propose new initiatives and ideas
- Keep abreast of paid search developments, competitor performance and wider retail industry trends
- Work closely with other teams to ensure campaigns meet wider business objectives
- Resolve Merchant Centre disapprovals and warnings
- Feed insights to the purchasing team which could help inform purchasing decisions
Experience and Skills
- At least 2 years experience working on paid media campaigns and delivering against KPIs
- Understanding of paid media best practices
- Familiarity with Google shopping, dynamic remarketing and product feeds
- Highly analytical and data driven, with the ability to turn data into actionable insights
- Experience using tools such as Google Merchant Centre, Google Ads, Bing Ads, Facebook Ads Manager and Google Analytics
- Budget management with a focus on maximising return
- A proactive individual that takes ownership of tasks
Salary and Benefits
- Competitive Salary
- Guitarguitar is Employee-Owned; you will be a beneficiary of our Employee Ownership Trust
- Bonuses paid twice yearly
- Outstanding staff purchase scheme
- Work for an expanding & ambitious market leader
- 28 days annual holiday
- Free Parking
- Workplace pension scheme
- Employees become beneficiaries of the trust after 6 months service
We have a hybrid working policy with our team working at least 3 days in the office. During probation and training more office time will be required. We do not use any agencies so please apply confidentially directly.
PPC Manager employer: guitarguitar
Contact Detail:
guitarguitar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry blogs, attend webinars, and join relevant online communities to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the PPC space. Connect with current or former employees of guitarguitar on LinkedIn and engage in conversations about their experiences. This can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to meet KPIs and optimise performance. This will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Research guitarguitar's current marketing strategies and paid campaigns. Understanding their approach will allow you to propose tailored ideas during your interview, showing that you're proactive and genuinely interested in contributing to their success.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management and paid media campaigns. Use specific metrics to demonstrate how you've met KPIs in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the music retail industry and how your skills align with guitarguitar's goals. Mention any familiarity with their brands and how you can contribute to their success.
Showcase Analytical Skills: Emphasise your analytical abilities by providing examples of how you've used data to drive campaign performance. Mention specific tools like Google Analytics or Facebook Ads Manager that you are proficient in.
Highlight Team Collaboration: Since the role involves working closely with other teams, include examples of successful collaborations in your application. This shows you can work well in a team environment and contribute to wider business objectives.
How to prepare for a job interview at guitarguitar
✨Know Your PPC Basics
Make sure you have a solid understanding of PPC fundamentals. Be prepared to discuss your experience with Google Ads, Bing Ads, and Facebook Ads Manager. Highlight specific campaigns you've managed and the results you've achieved.
✨Showcase Analytical Skills
Since the role requires a data-driven approach, be ready to demonstrate how you've used analytics tools like Google Analytics to inform your strategies. Prepare examples of how you've turned data insights into actionable improvements in past campaigns.
✨Stay Updated on Industry Trends
Research the latest trends in paid search and digital marketing. Being knowledgeable about recent developments will show your passion for the industry and your commitment to staying ahead of the curve.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. This could include inquiries about their current PPC strategies or how they measure success. It shows your interest in the role and helps you assess if it's the right fit for you.
