At a Glance
- Tasks: Manage and optimise paid search campaigns across Google, Bing, and Facebook.
- Company: Join guitarguitar, the UK's largest guitar retailer with a vibrant employee-owned culture.
- Benefits: Competitive salary, bonuses, staff purchase scheme, and 28 days holiday.
- Other info: Enjoy hybrid working and excellent career growth opportunities in a dynamic environment.
- Why this job: Be part of an ambitious team making waves in the music retail industry.
- Qualifications: 2+ years in paid media with strong analytical skills and campaign management experience.
The predicted salary is between 36000 - 60000 £ per year.
About GUITARGUITAR
guitarguitar is the UK's biggest retailer of guitars, and the key UK partner of internationally renowned brands such as Gibson, Fender, Taylor and Martin. Founded in Scotland in 2004, the company has expanded to 6 stunning retail stores across the UK and an industry-leading online presence, listed in the UK's top 25 online retailers. In 2022 we announced our move to Employee Ownership to consolidate and strengthen our position in the UK market, and as part of our commitment to delivering a truly best-in-class customer experience.
About the Role
The PPC Manager will execute the paid search strategy in line with KPIs and budget. The role will be responsible for the day to day running of paid campaigns across various digital channels such as Google, Bing and Facebook. This role sits within the marketing department, reporting to the Marketing Director.
Responsibilities
- Day to day management and optimisation of paid activity (Search, Shopping, Display and Video)
- Analyse and report on performance
- Identify new keyword, audience and targeting opportunities
- Propose new initiatives and ideas
- Keep abreast of paid search developments, competitor performance and wider retail industry trends
- Work closely with other teams to ensure campaigns meet wider business objectives
- Resolve Merchant Centre disapprovals and warnings
- Feed insights to the purchasing team which could help inform purchasing decisions
Experience and Skills
- At least 2 years experience working on paid media campaigns and delivering against KPIs
- Understanding of paid media best practices
- Familiarity with Google shopping, dynamic remarketing and product feeds
- Highly analytical and data driven, with the ability to turn data into actionable insights
- Experience using tools such as Google Merchant Centre, Google Ads, Bing Ads, Facebook Ads Manager and Google Analytics
- Budget management with a focus on maximising return
- A proactive individual that takes ownership of tasks
Salary and Benefits
- Competitive Salary
- guitarguitar is Employee-Owned; you will be a beneficiary of our Employee Ownership Trust
- Bonuses paid twice yearly
- Outstanding staff purchase scheme
- Work for an expanding & ambitious market leader
- 28 days annual holiday
- Free Parking
- Workplace pension scheme
- Employees become beneficiaries of the trust after 6 months service
- We have a hybrid working policy with our team working at least 3 days in the office. During probation and training more office time will be required.
We do not use any agencies so please apply confidentially directly.
PPC Manager in Johnstone employer: guitarguitar
Guitarguitar is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the music retail industry. As an employee-owned company, you will benefit from a competitive salary, bonuses, and a generous staff purchase scheme, all while enjoying opportunities for professional growth in a supportive environment. With a commitment to employee well-being, including a hybrid working policy and 28 days of annual holiday, Guitarguitar stands out as a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in Johnstone
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC campaigns and results. This will give you an edge over other candidates and demonstrate your expertise in managing paid media.
✨Tip Number 3
Prepare for interviews by researching guitarguitar and their marketing strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. Tailor your responses to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the guitarguitar family.
We think you need these skills to ace PPC Manager in Johnstone
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Manager role. Highlight your experience with paid media campaigns and any specific tools you've used, like Google Ads or Facebook Ads Manager. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you a perfect fit. Don't forget to mention your understanding of KPIs and budget management – that's music to our ears!
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, make sure to showcase your analytical skills in your application. Share examples of how you've turned data into actionable insights in past roles. We love seeing candidates who can back up their claims with real results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen on joining our team at guitarguitar!
How to prepare for a job interview at guitarguitar
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of paid media campaigns, especially Google Ads and Facebook Ads. Be ready to discuss specific strategies you've used in the past and how they helped achieve KPIs. This shows you're not just familiar with the tools, but you know how to leverage them effectively.
✨Show Off Your Analytical Skills
Since the role is highly analytical, prepare to talk about how you've turned data into actionable insights. Bring examples of reports you've created or analyses you've conducted that led to successful campaign adjustments. This will demonstrate your ability to think critically and make data-driven decisions.
✨Stay Updated on Industry Trends
Guitarguitar values staying ahead of the curve, so be prepared to discuss recent developments in paid search and retail trends. Mention any new tools or techniques you've come across and how they could benefit the company. This shows your enthusiasm for the industry and your commitment to continuous learning.
✨Collaborate and Communicate
Highlight your experience working with cross-functional teams. Discuss how you've collaborated with purchasing or creative teams to ensure campaigns align with broader business objectives. This will show that you understand the importance of teamwork in achieving success in marketing.
