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- Tasks: Design and write premium B2B email campaigns for a leading beauty brand.
- Company: Join GUINOT, a prestigious skincare company with over 50 years of heritage.
- Benefits: Flexible freelance work, competitive rates, and potential for ongoing collaboration.
- Why this job: Combine creativity and luxury aesthetics to elevate beauty communications.
- Qualifications: Experience in CRM design and copywriting, especially in luxury or B2B sectors.
- Other info: Work independently while collaborating with a dynamic digital team.
The predicted salary is between 36000 - 60000 £ per year.
Exciting opportunity for an experienced Content Creator to join a well-established professional beauty organisation with over 50 years heritage.
For over 50 years, GUINOT has been dedicated to elevating skincare through science, innovation, and deep respect for every individual’s unique beauty. From the beginning, we’ve believed that professional expertise paired with advanced skincare formulations leads to results that are not only visible, but transformative. GUINOT partners with thousands of qualified beauty therapists around the world, trusted experts who deliver our high-performance treatments and products to every skin type, tone, and concern. In their hands, skincare becomes a personalised experience, helping each client feel seen, confident, and radiant. With more than 11,000 partner salons across 70 countries, GUINOT continues to set the standard in professional beauty skincare, championing inclusivity, pioneering innovation, and delivering results you can truly see and feel.
We are looking for an experienced Freelance CRM Designer & Copywriter to support our B2B communications through thoughtfully designed and expertly written email campaigns. This role is ideal for a creative who understands luxury aesthetics, B2B storytelling, and how to communicate value with sophistication and restraint. You will be responsible for both visual design and copywriting of CRM emails, ensuring they are on-brand, visually elevated, and commercially effective.
Key Responsibilities- CRM Email Design
- Design premium, on-brand B2B email templates and campaigns
- Ensure layouts reflect luxury aesthetics while maintaining clarity and readability
- Optimise designs for desktop and mobile email platforms
- Work within (or adapt to) existing CRM platforms such as Klaviyo, HubSpot, Salesforce, or similar
- Copywriting
- Write concise, refined B2B email copy aligned with brand tone of voice
- Translate treatment/product launches, commercial updates, training, and brand storytelling into clear communications
- Balance commercial objectives with editorial-style storytelling
- Adapt messaging for different B2B audiences (Franchisee and stockist partners)
- Brand & Collaboration
- Work closely with the Digital and Social Media Executive to understand campaign goals
- Maintain brand consistency across all CRM communications
- Incorporate feedback efficiently while maintaining creative integrity
- Proven experience as a CRM Designer, Email Designer, or Copywriter.
- Strong portfolio demonstrating luxury or premium email design and copywriting
- Experience working on B2B communications (beauty, skincare, fashion, or lifestyle preferred)
- Excellent understanding of email best practices, UX, and performance considerations
- Ability to manage deadlines and deliver high-quality work independently
- Experience working with luxury or prestige beauty brands
- Familiarity with skincare terminology and B2B retail/salon environments
- Experience collaborating with global or multi-market brands
Freelance, project-based work with potential for ongoing collaboration. Flexible working arrangement. Competitive freelance rates, aligned with experience.
How to ApplyPlease share: A short introduction and relevant portfolio samples (email design and copy preferred).
Freelance CRM Designer & Copywriter employer: Guinot UK & Ireland
Contact Detail:
Guinot UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance CRM Designer & Copywriter
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and skincare industry. Attend events, join online forums, and engage with professionals on LinkedIn. The more people know you’re looking for freelance opportunities, the better your chances of landing that perfect gig.
✨Tip Number 2
Show off your skills! Create a stunning portfolio that highlights your best email designs and copywriting samples. Make sure it reflects the luxury aesthetics that GUINOT values. A visually appealing portfolio can make all the difference in catching a potential client's eye.
✨Tip Number 3
Tailor your approach! When reaching out to potential clients, customise your messages to reflect their brand's tone and values. Show them you understand their unique beauty philosophy and how your skills can elevate their B2B communications.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Don’t miss out on the chance to work with a prestigious brand like GUINOT – get your application in today!
We think you need these skills to ace Freelance CRM Designer & Copywriter
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include samples of your email design and copywriting that reflect luxury aesthetics. We want to see how you can elevate B2B communications, so pick your best work that aligns with our brand!
Craft a Compelling Introduction: Your introduction is your chance to shine! Keep it concise but engaging, highlighting your experience in CRM design and copywriting. Let us know why you're the perfect fit for this role at GUINOT.
Tailor Your Application: Don’t just send a generic application! Make sure to tailor your email copy and design samples to reflect our brand's tone and values. Show us you understand the beauty industry and can communicate with sophistication.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you've got!
How to prepare for a job interview at Guinot UK & Ireland
✨Know Your Audience
Before the interview, take some time to research GUINOT and their brand values. Understand their commitment to luxury aesthetics and how they communicate with their B2B partners. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Portfolio
Bring along a selection of your best work that aligns with the luxury beauty sector. Highlight email designs and copy that demonstrate your ability to create sophisticated, on-brand communications. Be ready to discuss the thought process behind each piece and how it achieved its objectives.
✨Prepare for Technical Questions
Expect questions about your experience with CRM platforms like Klaviyo or HubSpot. Brush up on email best practices, UX considerations, and how to optimise designs for different devices. Being able to speak confidently about these topics will set you apart as a knowledgeable candidate.
✨Emphasise Collaboration Skills
GUINOT values teamwork, so be prepared to discuss how you've collaborated with others in past roles. Share examples of how you've incorporated feedback while maintaining your creative vision, especially in a B2B context. This will demonstrate your ability to work effectively within their team.