Head of Sales in Cardiff

• Full Time 37.5 hours per week, Monday to Friday
• Overview

Pure Cyber is entering a new phase of growth after the investment from BGF.

As part of this, we are hiring a Head of Sales to translate our go‑to‑market strategy into a focused sales plan and lead our sales function.

This role requires a hands on experienced B2B sales leader who understands value based selling, not products, someone who can build a predictable pipeline, and protect and grow existing revenue.

You’ll work closely with Marketing to ensure demand generation supports revenue goals, while leading AEs, SDRs and Account Managers with the structure and coaching they need to perform at a high level.

Key Results

Revenue Target

Deliver the annual revenue target across new business, renewals, and account growth, with consistent month‑on‑month performance and strong forecast accuracy.

Pipeline Management

Maintain a balanced pipeline with sufficient coverage for both new business and expansion opportunities, aligned to ICP and priority sectors.

Leadership : Lead and develop a cohesive sales team that uses ICP insight, qualified pipeline, partner routes to market, and repeatable sales motions to deliver predictable revenue, higher conversion, and strong commercial discipline.

Key Responsibilities

Direct Reports

Account Executives (Direct and Channel), Account Managers, SDR’s.

• Sales Strategy & Planning
• Translate Pure Cyber’s GTM strategy into a focused sales plan with clear sector, account, and partner priorities.
• Build revenue forecasts and ensure pipeline coverage, deal progression and targets are met.
• Partner with Marketing to ensure campaigns, messaging and focus directly supports pipeline creation and revenue growth.
• Build and manage pipeline across both new business and existing accounts, ensuring strong coverage for renewals and expansion opportunities.
• Monitor opportunity progression and renewal risk, intervening early to protect revenue and maintain account health.
• Improve conversion rates across the sales cycle by guiding the team on qualification, deal progression and follow up.
• Maintain accuracy in opportunity stages, close dates, renewal dates and next steps within Hub Spot.
• Own all sales reporting, dashboards, and data quality within Hub Spot to ensure accurate forecasting and real‑time visibility of pipeline health.
• Build and maintain the sales frameworks and templates that support consistent qualification, proposals and deal progression.
• Lead partner enablement, joint account planning, opportunity registration, and follow‑up processes.
• Build scalable partner motions that generate predictable pipeline and revenue.
• Ensure partner‑sourced opportunities are qualified, tracked, and progressed effectively.
• Leadership
• Lead AEs, SDRs and Account Managers with clear goals and accountability
• Coach the team on discovery, qualification, deal progression, and value‑based selling.
• Create a focused, commercially disciplined culture that prioritises revenue‑driving activity, including renewals, expansion.
• Ensure AEs, SDRs and Channel teams are equipped with the tools and resources needed to run confident, high‑quality sales conversations.

Person specification

• Experience in B2B sales leadership, with a track record of building predictable pipelines, delivering sustainable revenue growth and managing value‑based sales processes.
• Proven experience operating as a commercial leader within a scaling business, contributing directly to revenue, margin improvement and customer retention.
• Background in technology, cybersecurity, or service recurring‑revenue business models
• Strong understanding of outbound motions, partner sales and multiple route‑to‑market strategies.
• High competence in Hub Spot for forecasting, reporting and pipeline management.
• A confident, experienced hands‑on leader with capability to lead and develop a multidisciplinary sales team.
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