At a Glance
- Tasks: Lead and shape PureCyber's marketing strategy to drive brand growth and demand.
- Company: Join a rapidly scaling cyber security company with a dynamic culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
- Why this job: Make a real impact in the cyber security market while leading a talented marketing team.
- Qualifications: Proven senior marketing experience in B2B services and strong leadership skills.
The predicted salary is between 65000 - 80000 £ per year.
Full Time 37.5 hours per week, Monday to Friday
Overview
PureCyber is continuing its scaling journey following investment from BGF and we’re strengthening our go‑to‑market organisation to support the next phase of growth. As part of this, we are hiring a Head of Marketing to lead our marketing strategy and team. The Head of Marketing will play a central role in shaping and delivering the Company’s marketing strategy, translating it into clear, measurable plans that drive brand growth, market awareness and sustainable demand for our products and services. The role is responsible for developing a predictable flow of qualified demand, strengthening our market position, and ensuring marketing activity directly supports commercial objectives and long‑term revenue growth.
This position will build and lead a focused, measurable marketing function that transforms sector‑level ICP insight, proposition development, campaigns, content, events, channel activity and digital marketing into qualified pipeline, sales‑ready conversations and attributable revenue. The Head of Marketing works in close partnership with Sales to ensure demand generation activity aligns with revenue targets and contributes effectively to the Company’s wider goals and objectives.
Key Results
- Demand Generation: Deliver high‑quality MQLs and drive strong MQL‑to‑SQL conversion in partnership with Sales to support pipeline generation and revenue targets.
- Brand Positioning: Strengthen PureCyber’s brand and visibility in the cyber security market, demonstrated through increased inbound demand, engagement metrics, and recognition across target ICPs.
- Leadership: Lead a cohesive marketing team with clear goals and measurable performance across digital, content, events, and campaign activity.
Key Responsibilities
- Direct Reports: Digital Marketing Manager, Content Manager, Events Manager, Graphic Designer
- Execute PureCyber’s marketing strategy aligned to revenue targets and growth objectives.
- Lead and develop a multidisciplinary marketing team.
- Manage the marketing budget, ensuring spend is optimised for ROI and pipeline creation.
Demand Generation & Pipeline Growth
- Build and execute a demand generation engine that consistently delivers high‑quality MQLs.
- Develop targeted campaigns for PureCyber ICP’s and service lines (e.g., SOC, penetration testing, incident response, consultancy).
- Partner closely with Sales to ensure alignment, feedback loops and shared pipeline accountability.
Brand Positioning
- Strengthen PureCyber’s brand presence and differentiation in the cyber market.
- Ensure brand consistency across all channels, collateral, and customer touchpoints.
- Shape PureCyber’s value proposition by ICP and persona, ensuring technical services are positioned as clear, compelling, buyer‑focused offerings.
Content & Thought Leadership
- Oversee creation of high‑value content, including whitepapers, case studies, reports, webinars etc.
- Ensure content supports SEO, demand generation, and sales enablement.
- Lead digital strategy across SEO, paid search, email, and website optimisation.
Events & Engagement
- Oversee PureCyber’s events programme, including industry conferences, webinars, roundtables, and partner events.
- Ensure events contribute meaningfully to pipeline, brand visibility and customer engagement.
- Work closely with Sales, Service Leads, and the wider leadership team to ensure marketing supports commercial priorities.
Person specification
- Proven experience in a senior marketing role within a B2B services environment.
- Proven experience operating as a commercial leader within a scaling business, contributing directly to revenue.
- Strong track record of supporting pipeline and driving measurable revenue impact through high-quality MQLs.
- Highly commercial mindset, with a track record of delivering measurable ROI.
- High competence in HubSpot.
- Confident and experienced hands on leader with capability leading a multidisciplinary marketing team.
Regrettably, we are unable to offer sponsorship for this opportunity. All applicants must have the right to work in the UK with no restrictions.
Head of Marketing in Cardiff employer: Guideposts Trust Limited
At St Augustine's care home, we pride ourselves on being an exceptional employer, offering a supportive and compassionate work environment where your contributions truly matter. With a focus on employee growth, we provide comprehensive training and development opportunities, alongside competitive benefits such as a generous pension scheme and employee discounts. Join our dedicated team and experience the unique advantage of working in a values-led community that prioritises dignity, respect, and the well-being of both residents and staff.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Guideposts Trust Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Guideposts Trust Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Guideposts Trust Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Guideposts Trust Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Guideposts Trust Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Guideposts Trust Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Guideposts Trust Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Guideposts Trust Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Guideposts Trust Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Guideposts Trust Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
