VP, Business Development in London

VP, Business Development in London

London Full-Time 72000 - 100000 £ / year (est.) No working from home possible
Guidepoint

At a Glance

  • Tasks: Lead business development efforts, building relationships with institutional clients and driving revenue growth.
  • Company: Guidepoint is a leading research platform empowering clients' decision-making with innovative technology and expert insights.
  • Benefits: Enjoy competitive pay, hybrid work, career progression, snacks, medical coverage, and fun team events.
  • Other info: Embrace a culture of diversity and inclusion, fostering a welcoming environment for all.
  • Why this job: Join a dynamic team in a fast-paced environment, making impactful connections and driving success.
  • Qualifications: Bachelor’s degree and 3-5 years of B2B sales experience, ideally in financial services or research sectors.

The predicted salary is between 72000 - 100000 £ per year.

Guidepoint’s Business Development teams are passionate about expanding our reach with both new and existing clients. We support all Guidepoint’s service offerings, helping to build relationships and communicate how Guidepoint helps clients stay informed and make better business decisions. Our teams are motivated to provide custom offerings designed to help every potential client make the most of their partnership with Guidepoint.

As a Vice President of Business Development, you will play a pivotal role in driving revenue growth by building and nurturing relationships with institutional clients — including private equity firms, hedge funds, venture capital firms, investment banks, and other financial institutions. You will be responsible for the full 360° sales cycle — from identifying and qualifying prospects to closing deals and ensuring client success — with the support of a Business Development Associate for research and outreach. This role is best suited for an initiative-taker who thrives in a fast-paced, entrepreneurial environment and enjoys taking ownership of results.

A core component of success in this role is a commitment to Active Selling. This means not relying solely on automated or repetitive outreach tools but instead engaging directly and personally with prospects. You will be expected to consistently generate pipeline through targeted cold calls, highly personalized emails, thoughtful LinkedIn outreach, and other creative approaches that demonstrate insight into each prospect’s specific needs. This high-touch, proactive selling style is essential to building trust with institutional clients and differentiating Guidepoint in a challenging market.

What You’ll Do:

  • Develop and execute business development strategies designed to achieve and exceed revenue targets as part of the regional and global sales team
  • Own the entire sales cycle from prospecting and lead generation to contract execution, with a primary focus on Guidepoint’s institutional client base (private equity, hedge funds, venture capital, investment banks, and other financial services firms)
  • Proactively identify, pursue, and acquire new institutional clients, driving consistent revenue growth in the region
  • Build and maintain a deep understanding of the evolving landscape and effectively articulate our unique value proposition
  • Cultivate lasting, trust-based relationships with decision-makers at financial institutions by proactively seeking out and creating new business opportunities
  • Collaborate cross-functionally to deliver tailored solutions that meet institutional client needs
  • Take on ad hoc projects as required

What You Have:

  • Bachelor’s degree or equivalent
  • Minimum 8 years of demonstrated 360° B2B sales experience, ideally within research/information services, financial/investment, or adjacent sectors
  • A consistent track record of meeting or exceeding sales quotas, with the ability to independently prospect, qualify, and close new business
  • Highly organized and structured in your approach to territory management, client outreach, and follow-up
  • Entrepreneurial, comfortable adapting to change and seizing new opportunities
  • Broad-based knowledge of the sales process, from lead generation to relationship management
  • Excellent communicator capable of engaging high-profile clients and influencing senior stakeholders
  • A growth-oriented mindset with the ability to think creatively and spot new business opportunities
  • Solid analytical, critical thinking, and organizational skills with meticulous attention to detail
  • Resilience and tenacity in a fast-paced, results-driven environment

What We Offer:

  • Competitive Compensation
  • Progression Plan for Career Growth
  • Hybrid Working Model
  • Snacks and Beverages
  • Excellent Medical Coverage through BUPA
  • Pension
  • 22 Days Paid Annual Leave, rising with the length of service
  • Monthly Happy Hour and “Summer Fridays”
  • Year-round company-sponsored sports and team-building events

About Guidepoint:

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.

Backed by a network of nearly 1.75 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.

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VP, Business Development in London employer: Guidepoint

Guidepoint is an exceptional employer that fosters a dynamic and entrepreneurial work culture, perfect for those looking to make a significant impact in business development. With a strong focus on employee growth, we offer competitive compensation, a clear progression plan, and a hybrid working model that promotes work-life balance. Our commitment to diversity and inclusion, alongside engaging team-building events and generous benefits, makes Guidepoint a rewarding place to advance your career while building meaningful relationships with top-tier clients.

Guidepoint

Contact Details:

Guidepoint Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land VP, Business Development in London

Tip Number 1

Familiarise yourself with the financial services landscape, especially focusing on private equity, hedge funds, and venture capital. Understanding the specific needs and pain points of these institutional clients will help you tailor your outreach and demonstrate genuine insight during conversations.

Tip Number 2

Leverage LinkedIn effectively by connecting with decision-makers in the financial sector. Share relevant content and insights that showcase your expertise and understanding of their challenges, which can help you stand out and initiate meaningful conversations.

Tip Number 3

Practice your active selling techniques by engaging in role-play scenarios with peers or mentors. This will help you refine your approach to cold calling and personal outreach, ensuring you can confidently articulate Guidepoint's value proposition.

Tip Number 4

Network within industry events and forums related to financial services. Building relationships in person can lead to valuable connections and insights that may not be available through online channels, enhancing your ability to identify new business opportunities.

We think you need these skills to ace VP, Business Development in London

B2B Sales Experience
Client Relationship Management
Lead Generation
Sales Cycle Management
Financial Market Knowledge
Proactive Selling Techniques
Communication Skills

Some tips for your application 🫡

Tailor Your CV:Make sure your CV highlights relevant experience in B2B sales, particularly within financial services or research/information sectors. Emphasise your track record of meeting sales quotas and any specific achievements that demonstrate your ability to drive revenue growth.

Craft a Compelling Cover Letter:In your cover letter, express your passion for business development and your understanding of the unique challenges faced by institutional clients. Use specific examples from your past experiences to illustrate how you have successfully built relationships and closed deals.

Showcase Your Proactive Approach:Highlight instances where you took initiative in previous roles, especially in identifying and pursuing new business opportunities. This will resonate with the company's emphasis on active selling and personal engagement with prospects.

Demonstrate Industry Knowledge:Research the financial markets and institutional investor needs to showcase your understanding of the landscape. Mention any relevant insights or trends in your application to demonstrate your analytical skills and ability to think creatively about business opportunities.

How to prepare for a job interview at Guidepoint

Understand the Sales Cycle

Familiarise yourself with the full 360° sales cycle, as this role requires you to own every aspect from prospecting to closing deals. Be prepared to discuss your previous experiences in managing the sales process and how you've successfully navigated challenges.

Demonstrate Active Selling Skills

Since the role emphasises active selling, come equipped with examples of how you've engaged directly with clients. Highlight your ability to personalise outreach and build relationships rather than relying on automated tools.

Showcase Your Industry Knowledge

Research the financial markets and institutional investor needs thoroughly. Be ready to articulate how your understanding of these areas can benefit the company and its clients, demonstrating that you can effectively communicate Guidepoint's unique value proposition.

Prepare for Relationship Building

Think of strategies you've used to cultivate trust-based relationships with decision-makers in previous roles. Be prepared to discuss specific instances where your proactive approach led to new business opportunities or strengthened existing partnerships.