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For Companies At a Glance
- Tasks: Drive growth by sourcing and closing new business in media planning and data solutions.
- Company: Join Guideline.ai, a leader in innovative advertising technology.
- Benefits: Competitive pay, health insurance, pension, and generous time off.
- Why this job: Be part of a dynamic team transforming the future of advertising with cutting-edge AI.
- Qualifications: 5-7 years in sales, strong prospecting skills, and a passion for winning new business.
- Other info: Diverse and inclusive workplace with opportunities for mentorship and career growth.
The predicted salary is between 36000 - 60000 £ per year.
At Guideline.ai, we are defining the future of advertising. By harnessing data transparency and advanced tools, we empower marketers to make smarter, faster, and more profitable decisions. We work with the world’s top brands, agencies, and media owners to transform media buying and selling into a more intelligent, efficient experience.
As a New Business Sales Executive at Guideline, you will play a pivotal role in driving our growth in both the media planning and data solutions sectors. You will be responsible for identifying, sourcing, and closing prospects who are an excellent fit for our solutions. With strong consultative selling skills, you will engage with inbound leads while also proactively generating new leads to build a robust sales pipeline.
Collaboration with internal teams across marketing, technology, and sales development is key to achieving team goals and contributing to our mission-driven approach. Your ability to position the value of our software and data solutions will be essential in helping clients achieve business growth.
What Success Looks Like
This is a quota-carrying role with quarterly commit targets and monthly performance reviews. You will be measured on:
- New logo acquisition: Number of net-new clients closed per quarter
- Pipeline generation: Self-sourced meetings, demos, proposals
- Quota attainment: Quarterly revenue targets (base + accelerators for over performance)
- Activity metrics: Daily outbound calls, meetings booked, MEDDIC-qualified opportunities
If you thrive in a high-accountability, fast-paced sales culture where weekly commit calls and monthly forecasting are non-negotiable, you will excel here. If you prefer slower-moving, relationship-heavy sales cycles, this isn’t the role.
Key Responsibilities
- Position Value: Articulate the value of both our media planning and data solutions to independent agencies, advertisers, and media owners.
- Guide Prospects: Educate and guide prospects through the buyer’s journey, demonstrating how our solutions can fuel their business growth.
- Identify Opportunities: Identify and prospect into accounts that may or may not have prior experience with our offerings.
- Pipeline Management: Manage a pipeline of inbound and self-sourced leads, nurturing relationships and engaging potential buyers.
- Qualify Prospects: Analyze and qualify prospects’ business goals to determine the strategic fit of our solutions for their growth.
- Achieve Quotas: Close new and existing customer deals, meeting or exceeding quota targets.
- Collaboration: Work closely with marketing and technology departments to execute the sales strategy, adapting to product enhancements and new releases.
- Innovation: Bring unique perspectives, strategies, and ideas to contribute to our company’s culture and future vision.
- Mentorship: Mentor sales development representatives to collectively develop pipeline opportunities.
We offer competitive compensation packages based on experience, education, and skill level. Full-time employees also receive a comprehensive benefit package. Some benefits may include:
- Private Medical Insurance
- Dental Insurance
- Life Assurance
- LTD, STD
- Workplace Pension with company match
- Paid time off and parental leave
- Teledoc Health services
- Employee recognition and referral bonuses
Diversity & Inclusion
At Guideline.ai, we believe diverse teams build better products and stronger companies. We are proud to be an equal opportunity employer and encourage applications from people of all backgrounds, experiences, and perspectives.
Final Word: You Have to Love Sales
This role is for people who love sales—who thrive on prospecting, cold outreach, and opening new doors. If the idea of winning new business, chasing new logos, and owning your success fires you up, this is the opportunity for you. You will be surrounded by ambitious, high-energy teammates and leaders who are here to help you grow and succeed.
Requirements
We are seeking individuals who have:
- Drive for Success: A strong desire and commitment to go the extra mile to achieve sales success.
- Effective Communication: Ability to communicate and collaborate with internal teams while working remotely and autonomously.
- Minimum Qualifications: 5-7 years of customer management and sales experience in the UK or European markets.
- Proficiency in prospecting and closing net new business.
- Strong hunter mentality with expertise in multiple outbound methods to attract new business.
- Experience with media planning platforms, ad tech, or SaaS preferred.
New Business Sales Executive in London employer: Guideline, Inc.
Contact Detail:
Guideline, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business Sales Executive in London
✨Tip Number 1
Get to know Guideline.ai inside out! Familiarise yourself with their products and how they empower marketers. This will help you articulate the value of their solutions during conversations with prospects.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups to connect with potential clients and other sales professionals. Building relationships can lead to valuable leads and insights.
✨Tip Number 3
Practice your pitch! Role-play with friends or colleagues to refine your consultative selling skills. The more comfortable you are, the better you'll engage with prospects and close those deals.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Guideline.ai team.
We think you need these skills to ace New Business Sales Executive in London
Some tips for your application 🫡
Show Your Sales Passion: Make sure your application reflects your love for sales! Highlight your experience in prospecting and closing deals, and don’t shy away from sharing your success stories. We want to see that fire in your belly!
Tailor Your Application: Customise your CV and cover letter to align with the job description. Use keywords from the role, like 'pipeline management' and 'consultative selling'. This shows us you understand what we’re looking for and how you fit in.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity! Use bullet points for achievements and make sure your key skills stand out. We want to quickly see why you’re the right fit for us.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Guideline, Inc.
✨Know Your Product Inside Out
Before the interview, make sure you understand Guideline.ai's media planning and data solutions thoroughly. Familiarise yourself with how these tools empower marketers and the specific benefits they offer. This knowledge will help you articulate their value during the interview.
✨Prepare for Consultative Selling Scenarios
Since the role requires strong consultative selling skills, practice common sales scenarios. Think about how you would guide a prospect through the buyer's journey and be ready to discuss your approach to identifying and qualifying leads.
✨Showcase Your Pipeline Management Skills
Be prepared to discuss your experience in managing a sales pipeline. Highlight specific examples of how you've nurtured relationships and engaged potential buyers, as this is crucial for success in the role.
✨Demonstrate Your Drive for Success
This position is all about achieving targets and closing new business. Share stories that illustrate your drive and commitment to sales success, especially any instances where you went the extra mile to meet or exceed your quotas.
