Marketing Associate Director, Europe, Middle East & Canada in London

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Europe, Middle East and Canada markets. This leader will lead the development of international marketing programs aligned to the sector growth goals and in support of the corporate and consulting practice's strategic goals and revenue plans. Reporting to the CMO and working closely with key stakeholders and executives across our international markets, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives, social media management, and multi-channel campaigns to drive awareness and lead-gen activities to maximize the Guidehouse brand and growth of Guidehouse internationally.

To perform your work, you will collaborate with internal teams and external agency partners to co-develop and coordinate go-to-market programs aligned around key accounts and audiences, their issues and themes, and leverage clear, data-based metrics to optimize audience reach and campaign performance. This leader must have an understanding of and proven marketing experience in executing impactful campaign strategies targeting top commercial and public sector organizations to drive growth and brand distinction on a global scale. We are looking for a leader who is innovative yet strategic, collaborative and curious about the changes impacting the defense and intelligence agencies, driven by a desire to drive growth and deliver impactful and relevant work, with a creative approach to problem solving and a strong business acumen to engage with executives and lead the international marketing team as respected consultative and collaborative marketing leader.

Responsibilities

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pace of the business while relying on a strong understanding of priority markets and peak accounts.
• Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the marketing department preparations standards and defined processes.
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth.
• Develop and execute LinkedIn-focused campaigns to promote the expertise of the Guidehouse brand, and attract and nurture existing and new opportunities to support growth.
• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets.
• Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel.
• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.
• Create distinctive content and insights that rise above the "status quo" narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market.
• Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies.
• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets.
• Collaborate with other service lines and sectors to build integrated campaigns as needed.
• Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership.
• Excellent executive communication skills and team organizational management with an ability to clarify priorities, shape strategies, and comply with department processes and guidelines to ensure efficient and effective program execution.
• Measure, analyze and report on campaign performance to leadership.
• Oversee one or more direct reports including teambuilding, project management and performance reporting.
• Proactively engage appropriate sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, external website content, video, thought leadership, branding, digital marketing, social media and more.
• Manage the Europe, Middle East and Canada sector marketing budget in accordance with the corporate procurement, branding, compliance and IT policies.

Requirements / Qualifications

• Minimum bachelor's degree in marketing or related field.
• Ten (10) or more years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives.
• Demonstrated knowledge of consultancy marketing and international services provided by consulting firms to commercial clients and public sector agencies.
• Strong business acumen with critical and analytical thinking skills.
• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills.
• Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences.
• Adept at creating impactful go-to-market initiatives to commercialize the services of Guidehouse.
• Create measurable value and impact through providing exceptional service, acts as a trusted guide and market professional, leadership, and Guidehouse brand stewardship.
• Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally.
• Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors.
• Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI.
• Self-starter and ability to work autonomously in dynamic, fast-paced work environment within a high-growth organization disrupting the market.
• Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed.
• Poised and confident service-focused professional with ability to interact with various levels of leadership to gain respect and trust.

Nice to have

• Professional Services and Consulting experience.
• A passion for or experience in thought leadership strategy.
• Public sector media experience.

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.