At a Glance
- Tasks: Lead regional marketing strategy and drive commercial growth in orthopaedics.
- Company: Innovative MedTech company focused on improving patient care.
- Benefits: Competitive salary, leadership role, and opportunity to shape the future of orthopaedics.
- Other info: Join a talented team and enjoy autonomy in a dynamic environment.
- Why this job: Make a real impact on patient outcomes and influence global strategies.
- Qualifications: 10-15 years in medical device marketing, strong leadership and strategic skills.
The predicted salary is between 150000 - 150000 £ per year.
An exciting opportunity for an experienced EMEA Marketing Director to lead regional strategy, drive commercial growth and accelerate product adoption within a global orthopaedic MedTech business. The role combines strategic leadership, product launch execution, key stakeholder engagement and team development to deliver sustainable growth and improved patient outcomes across EMEA.
Shape the Future of Orthopaedic Innovation. What if your next role gave you the opportunity to shape the growth of a global orthopaedic business, influence the direction of its portfolio and help bring technologies that improve patient outcomes to markets across EMEA?
Our client is an established medical technology company with a strong track record in orthopaedics and a genuine commitment to improving patient care. We’re looking for an ambitious, commercially minded EMEA Marketing Director to turn global strategy into regional growth, accelerate adoption of a differentiated product portfolio and build a high-performing marketing organisation.
Reporting into senior global marketing leadership, you’ll play a pivotal role in shaping how the Orthopaedic portfolio reaches customers, competes in the market and delivers value. You’ll combine strategic leadership with hands-on commercial execution, working closely with regional leaders, sales teams, surgeons and cross-functional partners to make a measurable impact across the region.
As a senior member of the EMEA leadership group, you’ll have the scope to influence regional strategy, lead major product launches and drive commercial performance across diverse EMEA markets.
Your responsibilities will include:
- Drive regional growth: Translate global strategy into actionable EMEA marketing plans that deliver revenue growth, market share gains, procedure growth and improved portfolio performance.
- Lead product launches: Own launch readiness and execution, equipping country teams with compelling value propositions, sales tools and customer adoption strategies.
- Accelerate market development: Identify growth opportunities, overcome barriers to adoption and lead initiatives that drive surgeon conversion, competitive displacement and increased utilisation.
- Build customer and KOL relationships: Partner with leading surgeons, professional societies and hospital stakeholders to strengthen engagement, support education and elevate market position.
- Shape portfolio strategy: Lead marketing execution across the core joint replacement portfolio, while supporting growth in adjacent and emerging areas.
- Turn insight into action: Use customer feedback, market intelligence and competitive analysis to refine positioning, identify unmet needs and influence future portfolio priorities.
- Measure commercial impact: Establish clear KPIs, monitor launch and campaign performance, and ensure marketing investment translates into tangible business results.
- Lead and develop talent: Build a collaborative, accountable EMEA marketing team, strengthening capabilities in commercialisation, customer insights, digital marketing and sales enablement.
- Influence across the business: Work in close partnership with Sales, Product Management, Medical Education, Clinical Affairs, Regulatory, Finance and Operations to deliver aligned regional execution.
We’re looking for a strategic thinker who combines strong marketing leadership with commercial instinct, customer insight and a passion for delivering results.
You’ll ideally bring:
- A bachelor’s degree, with an MBA or advanced business qualification advantageous.
- 10–15+ years’ experience in medical device or healthcare marketing, including at least five years in orthopaedics.
- A proven track record of leading regional marketing, product launches, downstream commercialisation and market development across EMEA.
- Experience driving customer adoption, portfolio growth and measurable commercial outcomes.
- A background in leading geographically dispersed teams within complex, international matrix organisations.
- Strong commercial acumen, strategic thinking and the ability to translate insight into action.
- Exceptional relationship-building, influencing and stakeholder management skills.
- The leadership presence to inspire teams, align senior stakeholders and drive change across multiple markets.
What Success Looks Like
You’ll establish a clear regional growth strategy, strengthen product launch excellence and accelerate adoption across priority markets. Through strong country partnerships, customer engagement and data-driven decision-making, you’ll build a marketing organisation that is commercially focused and consistently effective across the region. Just as importantly, you’ll develop a talented team and create the foundations for sustainable growth across EMEA.
Why our client? This is an opportunity to take on a highly influential leadership position within an innovation-led medical technology business. You’ll have the autonomy to shape strategy, the platform to influence commercial priorities and the opportunity to work alongside talented international teams advancing orthopaedic care.
Ready to make your mark on the future of orthopaedics? Join our client and help turn bold ideas into meaningful commercial and patient impact.
Salary of 150k basic + package
Senior EMEA Marketing Director employer: Guided Solutions
Join a pioneering company in the orthopaedic market that is not just about a job, but about making a meaningful impact on patient outcomes. With a strong focus on innovation and growth, you will be part of a supportive team that values your contributions and offers genuine career development opportunities. Located in the vibrant South East Coast, this role provides the chance to thrive in a fast-paced environment while expanding your clinical knowledge and professional network.
StudySmarter Expert Advice🤫
We think this is how you could land Senior EMEA Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Guided Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Guided Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Guided Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Guided Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior EMEA Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Guided Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Guided Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Guided Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Guided Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Guided Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Guided Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
