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- Tasks: Shape SEO and Generative Engine Optimisation strategies for a leading brand.
- Company: Join Burberry, a global luxury fashion house with a focus on innovation.
- Benefits: Competitive pay, hands-on experience, and the chance to work with industry experts.
- Why this job: Make an impact in the evolving world of AI-driven search and organic visibility.
- Qualifications: Experience in SEO and a passion for generative search technologies.
- Other info: Dynamic role in a fast-paced environment with opportunities for growth.
The predicted salary is between 500 - 1500 £ per month.
Contract: 3 months
Location: London, UK (on-site)
Scope of the Role
The SEO & Generative Engine Optimisation (GEO) Consultant will support the Performance Media function in defining, evolving, and embedding the organisation's Generative Engine Optimisation strategy. This role focuses on evaluating existing SEO and content foundations, establishing best-practice approaches for generative and AI-driven search platforms, and enabling cross-functional teams to adapt to a rapidly changing search landscape.
Working closely with internal stakeholders across IT, Data & Insight, Creative Operations, Digital, and with external agency partners, the consultant will provide strategic direction, practical frameworks, and actionable recommendations to future-proof organic performance across both traditional search engines and emerging generative experiences.
Purpose of the Role
We are seeking an experienced SEO and Generative Engine Optimisation specialist to shape our approach to organic visibility within an evolving search ecosystem. This role will play a critical part in defining how Burberry appears and performs across generative search results, AI-powered discovery platforms, and traditional organic search.
The consultant will assess current maturity, identify gaps and opportunities, and develop a clear GEO roadmap aligned with broader Performance Media and marketing objectives. Acting as a subject-matter expert, the role will support teams through insight, education, and practical guidance to drive sustainable organic growth across traffic and revenue.
Key Responsibilities
- Assess the current SEO, content, and technical ecosystem, identifying strengths, gaps, and risks in relation to generative and AI-driven search platforms.
- Lead the development of a comprehensive Generative Engine Optimisation strategy aligned to business objectives and Performance Media priorities.
- Define best-practice frameworks across content, technical SEO, and structured data to enhance visibility within generative search and AI-powered discovery experiences.
- Identify and prioritise strategic initiatives and quick wins, balancing long-term value with near-term performance impact.
- Provide clear recommendations and guidance to internal teams and agency partners to support implementation and adoption.
Skills & Experience
Required Experience
- Significant experience in SEO at Manager or Senior Consultant level, either in-house or agency-side.
- Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape.
- Proven experience developing and delivering SEO or organic growth strategies at scale.
- Demonstrated ability to work cross-functionally with technical, creative, and data teams.
Key Capabilities
- Strong analytical and problem-solving skills, with the ability to translate complex topics into clear, actionable recommendations.
- Confident stakeholder manager, able to influence and align teams without direct authority.
- Comfortable operating in fast-paced, ambiguous environments where best practice is continuously evolving.
SEO and GEO Consultant employer: Guidant Global
Contact Detail:
Guidant Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO and GEO Consultant
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the SEO and GEO space. Attend meetups, webinars, or even just grab a coffee with someone in the industry. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is your chance to shine and demonstrate how you can add value to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in generative search and AI-driven platforms. Be ready to discuss how you can help shape strategies that align with business objectives. We want to see your passion and expertise!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace SEO and GEO Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO and GEO Consultant role. Highlight your relevant experience in SEO, especially any work with generative search or AI-driven platforms. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our team. Be sure to mention specific projects or achievements that showcase your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of analysis, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive SEO strategies or improve performance in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Guidant Global
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge, especially around generative search and AI-driven platforms. Be ready to discuss your past experiences and how you've successfully implemented strategies that align with the evolving landscape.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've identified gaps and opportunities in SEO strategies. Use data to back up your recommendations and show how you've driven organic growth in previous roles.
✨Understand the Company’s Needs
Research the company and its current SEO practices. Tailor your responses to show how your skills can directly address their challenges and objectives, particularly in relation to their Generative Engine Optimisation strategy.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working with various teams, be prepared to discuss how you've successfully collaborated with technical, creative, and data teams in the past. Highlight your stakeholder management skills and how you influence without direct authority.
