Location: London (Hybrid Working)
Key Responsibilities
- Develop and execute UK & Ireland Inclusion & Diversity (I&D) marketing and employer branding strategies.
- Lead integrated marketing campaigns from planning through execution and performance measurement.
- Promote the company's Employer Value Proposition (EVP) and Talent Brand across all communication channels.
- Adapt global Talent Brand and I&D initiatives to meet UK & Ireland market needs.
- Plan and deliver high-profile events such as International Women's Day (IWD) and corporate hospitality programmes.
- Collaborate with HR, Recruitment, Corporate Citizenship, charity partners, and business leaders to deliver aligned campaigns.
- Manage multi-channel marketing campaigns across social media, PR, events, internal communications, paid media, and brand marketing.
- Build and maintain strong relationships with senior internal and external stakeholders and strategic partners.
- Support legal reporting requirements related to Inclusion & Diversity in the UK & Ireland.
- Monitor campaign performance, manage budgets, contracts, procurement, and use data-driven insights to optimize marketing effectiveness.
- Significant experience in B2B marketing and integrated marketing campaign management.
- Strong knowledge of Employer Branding, Talent Brand, and Employer Value Proposition (EVP).
- Passion for and experience supporting Inclusion & Diversity (I&D/DEI) initiatives.
- Excellent stakeholder management and relationship-building skills across senior leadership and external partners.
- Strong project management, planning, and organizational skills.
- Excellent written, verbal, and presentation communication skills.
- Experience using marketing analytics, reporting, and insights to measure campaign success.
- Knowledge of the technology, consulting, or professional services industry.
- Collaborative, proactive mindset with the ability to manage multiple priorities while leveraging modern marketing technologies and AI tools.
Marketing Transformation Practitioner employer: Guidant Global
Guidant Global is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to thrive in high-volume recruitment. With a strong emphasis on employee development and collaboration, team members benefit from ongoing training opportunities and the chance to build meaningful relationships with clients across the Midlands area. The hybrid working model not only promotes work-life balance but also allows for flexibility and autonomy in managing your workload.
