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For Companies At a Glance
- Tasks: Lead loyalty campaigns and manage partnerships to enhance customer experience at Heathrow.
- Company: Heathrow Airport, a global hub, offers a rewarding loyalty programme for passengers and employees.
- Benefits: Enjoy flexible working options, competitive salary, and exciting corporate perks.
- Why this job: Join a dynamic team focused on innovation and customer engagement in a vibrant airport environment.
- Qualifications: Experience in loyalty programmes, CRM, and partnership management is essential.
- Other info: Ideal for those passionate about travel and enhancing customer loyalty experiences.
The predicted salary is between 36000 - 60000 £ per year.
Heathrow Rewards is our dedicated customer loyalty programme. It’s free to join for passengers and airport employees, with members earning points on virtually everything at Heathrow from Official Heathrow Parking and pre-booked Heathrow Express tickets to shopping, dining, lounge bookings and more.
Purpose
To support the development and execution of the loyalty strategy and proposition at Heathrow. Own and develop Heathrow Rewards content and campaigns to be consumed within CRM and wider marketing channels. Manage the development and success of the Heathrow Rewards loyalty programme, improving overall Commercial revenue targets and passenger experience with effective partner and supplier management, member acquisition and initiating new loyalty partnerships.
Loyalty Campaign Strategy & Planning
- Partner with the Senior Product Manager to support loyalty program strategy development and execution
- Maintain a calendar of campaigns and communications
- Manage creative briefing process for external agencies, providing input into creative assets and writing copy for internally produced campaigns
- Develop partnership initiatives to engage the existing base and acquire new members
- Manage and maintain reporting framework to measure and communicate campaign performance
- Understand and ensure GDPR compliance and best practice
Product/ Service Ownership
- Manage loyalty lifecycle and trigger-led campaigns and point of contact for relevant Heathrow Rewards content and campaigns for internal teams, account, agency and technology partners
Budget Accountability
- Ensure campaigns and revenue performance is in line with set budgets and ROI targets
Subject Matter Expertise
- Provide knowledge on emerging loyalty program innovation to internal and external audiences
Stakeholder Management
- Maintain relationships with Commercial proposition owners (Retail Account Managers, Surface Access, Aviation, VIP and Premium Services Managers) to identify opportunities to incorporate their content within campaigns, report on activity and performance.
- Manage and acquire partnerships ensuring adherence to contractual obligations and maximising partnership performance.
- Work with data and creative agencies to ensure campaigns are delivered on time and to expectation.
- Manage relationship with retailers ensuring support is provided for Heathrow Rewards campaigns, system integration, issue resolution and training.
Qualifications and Experience
- Proven experience in working within or managing a Loyalty program including partnership management/acquisition
- Experience within direct marketing, CRM, Loyalty or other similar fields (operational or consultative roles)
- Experience of writing briefs and managing day to day relationships with external agencies and technology partners
- A good knowledge of the Data Protection Act, and other data collection and processing legislation and best practice
- Data insight/analytical experience
- Experience of CRM & Loyalty technology platforms
- Travel/Leisure, Hospitality, Retail, Loyalty sector experience - highly desirable
Loyalty & Partnerships Manager employer: Guidant Global
Contact Detail:
Guidant Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty & Partnerships Manager
✨Tip Number 1
Familiarise yourself with the latest trends in loyalty programmes and partnerships. Understanding what makes a successful loyalty strategy will help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the loyalty and partnerships space. Attend industry events or webinars to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed or contributed to. Being able to articulate your experience with measurable outcomes will demonstrate your capability for the role.
✨Tip Number 4
Showcase your understanding of GDPR compliance and data protection best practices. This knowledge is crucial for managing loyalty programmes and will highlight your expertise in the field.
We think you need these skills to ace Loyalty & Partnerships Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in loyalty programmes and partnership management. Use specific examples that demonstrate your skills in CRM, direct marketing, and campaign management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for loyalty programmes and your understanding of Heathrow Rewards. Mention how your background aligns with the job requirements and express your enthusiasm for contributing to their strategy.
Showcase Analytical Skills: Since data insight is crucial for this role, include any relevant analytical experience in your application. Highlight specific tools or methodologies you’ve used to measure campaign performance and improve customer engagement.
Demonstrate Stakeholder Management Experience: Provide examples of how you've successfully managed relationships with various stakeholders in previous roles. This could include working with external agencies, partners, or internal teams to achieve common goals.
How to prepare for a job interview at Guidant Global
✨Know Your Loyalty Program Basics
Make sure you understand the fundamentals of loyalty programmes, especially how Heathrow Rewards operates. Familiarise yourself with their current campaigns and partnerships, as this will show your genuine interest in the role.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and how it relates to improving loyalty programmes. Highlight any specific tools or methodologies you've used to measure campaign performance and ROI.
✨Demonstrate Stakeholder Management Experience
Since the role involves managing relationships with various stakeholders, come ready with examples of how you've successfully collaborated with different teams or partners in previous roles. This will illustrate your ability to navigate complex relationships.
✨Prepare for Creative Briefing Discussions
Think about your experience in writing briefs and managing creative processes. Be ready to discuss how you approach creative projects and ensure they align with strategic goals, as this is crucial for the role.
