At a Glance
- Tasks: Lead marketing campaigns for exciting new events in France and grow audience engagement.
- Company: Dynamic company delivering top-notch events and digital content across various industries.
- Benefits: Remote work flexibility, competitive pay, and a chance to shape impactful marketing strategies.
- Other info: Opportunity for growth and collaboration in a vibrant, fast-paced environment.
- Why this job: Join a creative team and make a real difference in the French market with your marketing skills.
- Qualifications: Fluent French speaker with 3-5 years of event marketing experience and strong analytical skills.
The predicted salary is between 40000 - 50000 € per year.
Location: 240 Blackfriars Road, London SE1 8BF
Job Type: 9 months Contract
Function: Marketing
Work Type: Hybrid – onsite 3 days per week
Our Company delivers market-leading events and digital content for professionals across Finance, Life Sciences, Foodservice and more. Our platforms bring businesses together, support networking, and provide valuable industry insights through live and on-demand experiences. Join our expert team and help create impactful events and content for UK and global audiences.
Role Profile:
Join The AI Summit Series team to lead the end-to-end marketing campaign for a new event, recently added to the portfolio, in France. This is a fixed-term freelance engagement running through to 28 February 2027, reporting to the Senior Director of Marketing.
You’ll own strategy and execution across the full funnel, with an immediate priority on top of funnel audience growth and compliant data capture to power a campaign launch later in 2026. You’ll not manage a team directly, but you will coordinate our central marketing specialists across email, web, paid media, SEO/SEM, social, design and video to deliver high impact, French localised programmes.
This role suits a fluent French speaker with 3–4 years of hands-on event marketing experience who is confident operating in both French and English across content, channels and partnerships.
Key Responsibilities:
- Build a high-quality, France market audience pipeline by leading top of funnel initiatives that rapidly grow opted in, data ready prospects ahead of registration launch later in 2026.
- Convert interest into registrations and attendance through integrated, localised campaigns that move prospects from awareness to action.
- Establish and elevate The AI Summit’s brand presence in France by tailoring value propositions, messaging and content for French-speaking audiences.
- Provide clear, data-led visibility of performance, optimising in flight to hit audience, revenue and engagement KPIs.
Your Role:
- Campaign ownership: Design and run the integrated marketing plan – research, positioning, channel mix, budget, timelines and KPIs. Lead ToF growth via compliant data capture, lead magnets and partnerships. Set up landing pages, UTMs and dashboards to track what works.
- Channel and content execution: Coordinate with central teams on email automation, paid social/search, SEO and CRO. Write compelling French copy for web, email, ads and social. Brief and QA creative to keep us on brand and on point. Build nurture journeys that warm and convert.
- Partnerships and amplification: Secure media, association and community partners in France to extend reach. Co-market with speakers and sponsors using enablement toolkits in French and English.
- Data, testing and optimisation: Segment smartly, A/B test offers and creative, and iterate using MA/CRM and GA4 insights to lift CPL, CTR and CVR. Keep data clean and consent first (GDPR/CNIL aligned).
- Collaboration and stakeholder management: Work closely with Event Production, Marketing and Sales on propositions and priorities. Report progress, flag risks early and course correct fast. Lead by rallying internal specialists and external partners.
What do I need?
- 3–5 years in event marketing (B2B tech/media a plus) with proven end-to-end campaign ownership.
- Native or near native French and strong professional English; sharp copy and localisation skills (ESSENTIAL)
- Evidence of ToF growth in the French market using lead magnets, partnerships and paid media.
- Hands on with CRM/MA (e.g., Eloqua/Marketo/HubSpot), CMS and GA4; confident building funnel dashboards.
- Solid command of paid social/search, email, SEO basics and CRO; comfortable briefing design/video.
- Analytical, test and learn mindset; turns insight into action.
- Exceptional project and stakeholder management across multiple workstreams.
- Strong grasp of GDPR best practice and CNIL expectations.
- Creative, commercial and energised by launching new events.
We know the perfect candidate does not exist, so if you’re interested in a temporary contract at our company but don’t meet every requirement listed above, we still encourage you to apply. If this role isn’t the right fit, the next opportunity could be just around the corner— and you might be perfect for it!
Head Of Brand Marketing (Remote) in London employer: Guidant Global
Our company is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration among marketing professionals. With a focus on employee growth, we provide opportunities for skill development and career advancement while working on impactful projects in a hybrid environment from our vibrant London office. Join us to be part of a team that values innovation and supports your professional journey in the exciting world of event marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Brand Marketing (Remote) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to show how your experience aligns with their goals, especially in the French market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head Of Brand Marketing (Remote) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in event marketing, especially in the French market. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Off Your Language Skills:Since this role requires fluency in both French and English, be sure to demonstrate your language prowess. Use clear, compelling copy in both languages where appropriate, and let us know about any past experiences that showcase your bilingual abilities.
Highlight Your Campaign Successes:We’re looking for someone who can own campaigns from start to finish. Share specific examples of successful marketing campaigns you’ve led, particularly those that involved audience growth and data capture. Numbers speak volumes, so include metrics if you can!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Guidant Global
✨Know Your Audience
Before the interview, research the company’s recent events and marketing strategies, especially in the French market. Understanding their audience will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Campaign Success
Prepare specific examples of past marketing campaigns you've led, particularly those that involved top-of-funnel growth. Be ready to discuss the strategies you used, the results achieved, and how you can apply those experiences to this role.
✨Fluency is Key
Since this role requires fluency in both French and English, practice discussing your experiences in both languages. You might be asked to switch between them during the interview, so being comfortable with this will demonstrate your capability.
✨Data-Driven Mindset
Be prepared to discuss how you use data to inform your marketing decisions. Bring examples of how you've optimised campaigns based on analytics, and be ready to talk about tools like CRM systems and GA4 that you've used in the past.
