At a Glance
- Tasks: Lead marketing campaigns for exciting events in France and grow audience engagement.
- Company: Dynamic company delivering top-notch events and digital content across various industries.
- Benefits: Remote work flexibility, competitive pay, and a chance to work with industry experts.
- Other info: Join a collaborative team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in the French market while honing your marketing skills.
- Qualifications: Fluent French speaker with 3-5 years of event marketing experience.
The predicted salary is between 35000 - 45000 € per year.
Location: 240 Blackfriars Road, London SE1 8BF
Job Type: 9 months Contract
Function: Marketing
Work Type: Hybrid – onsite 3 days per week
Our Company delivers market-leading events and digital content for professionals across Finance, Life Sciences, Foodservice and more. Our platforms bring businesses together, support networking, and provide valuable industry insights through live and on-demand experiences. Join our expert team and help create impactful events and content for UK and global audiences.
Role Profile:
Join The AI Summit Series team to lead the end-to-end marketing campaign for a new event, recently added to the portfolio, in France. This is a fixed-term freelance engagement running through to 28 February 2027, reporting to the Senior Director of Marketing.
You’ll own strategy and execution across the full funnel, with an immediate priority on top of funnel audience growth and compliant data capture to power a campaign launch later in 2026. You’ll not manage a team directly, but you will coordinate our central marketing specialists across email, web, paid media, SEO/SEM, social, design and video to deliver high impact, French localised programmes. This role suits a fluent French speaker with 3–4 years of hands-on event marketing experience who is confident operating in both French and English across content, channels and partnerships.
Key Responsibilities:
- Build a high-quality, France market audience pipeline by leading top of funnel initiatives that rapidly grow opted in, data ready prospects ahead of registration launch later in 2026.
- Convert interest into registrations and attendance through integrated, localised campaigns that move prospects from awareness to action.
- Establish and elevate The AI Summit’s brand presence in France by tailoring value propositions, messaging and content for French-speaking audiences.
- Provide clear, data-led visibility of performance, optimising in flight to hit audience, revenue and engagement KPIs.
Your Role:
- Campaign ownership: Design and run the integrated marketing plan – research, positioning, channel mix, budget, timelines and KPIs. Lead ToF growth via compliant data capture, lead magnets and partnerships. Set up landing pages, UTMs and dashboards to track what works.
- Channel and content execution: Coordinate with central teams on email automation, paid social/search, SEO and CRO. Write compelling French copy for web, email, ads and social. Brief and QA creative to keep us on brand and on point. Build nurture journeys that warm and convert.
- Partnerships and amplification: Secure media, association and community partners in France to extend reach. Co-market with speakers and sponsors using enablement toolkits in French and English.
- Data, testing and optimisation: Segment smartly, A/B test offers and creative, and iterate using MA/CRM and GA4 insights to lift CPL, CTR and CVR. Keep data clean and consent first (GDPR/CNIL aligned).
- Collaboration and stakeholder management: Work closely with Event Production, Marketing and Sales on propositions and priorities. Report progress, flag risks early and course correct fast. Lead by rallying internal specialists and external partners.
What do I need?
- 3–5 years in event marketing (B2B tech/media a plus) with proven end-to-end campaign ownership.
- Native or near native French and strong professional English; sharp copy and localisation skills (ESSENTIAL).
- Evidence of ToF growth in the French market using lead magnets, partnerships and paid media.
- Hands on with CRM/MA (e.g., Eloqua/Marketo/HubSpot), CMS and GA4; confident building funnel dashboards.
- Solid command of paid social/search, email, SEO basics and CRO; comfortable briefing design/video.
- Analytical, test and learn mindset; turns insight into action.
- Exceptional project and stakeholder management across multiple workstreams.
- Strong grasp of GDPR best practice and CNIL expectations.
- Creative, commercial and energised by launching new events.
We know the perfect candidate does not exist, so if you’re interested in a temporary contract at our company but don’t meet every requirement listed above, we still encourage you to apply. If this role isn’t the right fit, the next opportunity could be just around the corner— and you might be perfect for it!
Digital Marketing Officer - Remote in London employer: Guidant Global
Our company is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration among its team members. With a focus on employee growth, we provide opportunities for professional development and the chance to work on impactful marketing campaigns in a hybrid environment, allowing for flexibility while being part of a vibrant London-based team. Join us to make a difference in the events industry while enjoying the benefits of a supportive workplace that values innovation and diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Officer - Remote in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to show how your experience aligns with their goals, especially in the French market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Digital Marketing Officer - Remote in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in event marketing, especially in the French market. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Off Your Language Skills:Since this role requires fluency in both French and English, be sure to demonstrate your language proficiency. Use clear, compelling language in your application, and if you have any examples of bilingual work, share them with us!
Highlight Your Campaign Experience:We’re looking for someone with hands-on experience in end-to-end campaign management. Share specific examples of campaigns you've led, focusing on your strategies for audience growth and data capture. This will help us see your impact in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Guidant Global
✨Know Your Audience
Before the interview, research the company’s target audience in France. Understand their needs and preferences, especially in the context of digital marketing. This will help you tailor your responses and demonstrate your knowledge of the market.
✨Showcase Your Campaign Success
Prepare specific examples of past marketing campaigns you've led, particularly those that resulted in top-of-funnel growth. Be ready to discuss the strategies you used, the challenges you faced, and how you optimised for success.
✨Fluency is Key
Since this role requires fluency in both French and English, practice discussing your experiences in both languages. Be prepared to switch between them during the interview to showcase your comfort level and communication skills.
✨Data-Driven Mindset
Familiarise yourself with key metrics related to audience growth and engagement. Be ready to discuss how you’ve used data to inform your marketing decisions and how you plan to apply this analytical approach in the new role.
