At a Glance
- Tasks: Lead marketing campaigns for a new event in France, driving audience growth and engagement.
- Company: Dynamic company delivering market-leading events and digital content across various industries.
- Benefits: Flexible 9-month contract with opportunities to work on impactful projects.
- Other info: Collaborative environment with potential for future opportunities.
- Why this job: Make a real impact in the French market while enhancing your marketing skills.
- Qualifications: 3-5 years of event marketing experience and fluent in French and English.
The predicted salary is between 35000 - 45000 £ per year.
Our Company delivers market-leading events and digital content for professionals across Finance, Life Sciences, Foodservice and more. Our platforms bring businesses together, support networking, and provide valuable industry insights through live and on-demand experiences. Join our expert team and help create impactful events and content for UK and global audiences.
Join The AI Summit Series team to lead the end‑to‑end marketing campaign for a new event, recently added to the portfolio, in France. This is a fixed‑term freelance engagement running through to 28 February 2027, reporting to the Senior Director of Marketing. You’ll own strategy and execution across the full funnel, with an immediate priority on top of funnel audience growth and compliant data capture to power a campaign launch later in 2026. You’ll not manage a team directly, but you will coordinate our central marketing specialists across email, web, paid media, SEO/SEM, social, design and video to deliver high impact, French localised programmes. This role suits a fluent French speaker with 3–4 years of hands‑on event marketing experience who is confident operating in both French and English across content, channels and partnerships.
Key Responsibilities
- Build a high‑quality, France market audience pipeline by leading top‑of‑funnel initiatives that rapidly grow opted‑in, data‑ready prospects ahead of registration launch later in 2026.
- Convert interest into registrations and attendance through integrated, localised campaigns that move prospects from awareness to action.
- Establish and elevate The AI Summit’s brand presence in France by tailoring value propositions, messaging and content for French‑speaking audiences.
- Provide clear, data‑led visibility of performance, optimising in‑flight to hit audience, revenue and engagement KPIs.
Your Role
- Design and run the integrated marketing plan – research, positioning, channel mix, budget, timelines and KPIs.
- Lead ToF growth via compliant data capture, lead magnets and partnerships.
- Set up landing pages, UTMs and dashboards to track what works.
- Coordinate with central teams on email automation, paid social/search, SEO and CRO.
- Write compelling French copy for web, email, ads and social.
- Brief and QA creative to keep us on brand and on point.
- Build nurture journeys that warm and convert.
Partnerships and amplification
- Secure media, association and community partners in France to extend reach.
- Co‑market with speakers and sponsors using enablement toolkits in French and English.
Data, testing and optimisation
- Segment smartly, A/B test offers and creative, and iterate using MA/CRM and GA4 insights to lift CPL, CTR and CVR.
- Keep data clean and consent first (GDPR/CNIL aligned).
Collaboration and stakeholder management
- Work closely with Event Production, Marketing and Sales on propositions and priorities.
- Report progress, flag risks early and course correct fast.
- Lead by rallying internal specialists and external partners.
What do I need?
- 3–5 years in event marketing (B2B tech/media a plus) with proven end‑to‑end campaign ownership.
- Native or near native French and strong professional English; sharp copy and localisation skills (ESSENTIAL).
- Evidence of ToF growth in the French market using lead magnets, partnerships and paid media.
- Hands on with CRM/MA (e.g., Eloqua/Marketo/HubSpot), CMS and GA4; confident building funnel dashboards.
- Solid command of paid social/search, email, SEO basics and CRO; comfortable briefing design/video.
- Analytical, test and learn mindset; turns insight into action.
- Exceptional project and stakeholder management across multiple workstreams.
- Strong grasp of GDPR best practice and CNIL expectations.
- Creative, commercial and energised by launching new events.
We know the perfect candidate does not exist, so if you’re interested in a temporary contract at our company but don’t meet every requirement listed above, we still encourage you to apply. If this role isn’t the right fit, the next opportunity could be just around the corner—and you might be perfect for it!
French Marketing Campaign Lead – 9 Month Contract employer: Guidant Global
Join a dynamic and innovative team that thrives on collaboration and creativity, where your contributions directly impact the success of high-profile events in France. Our company fosters a supportive work culture that prioritises professional growth, offering opportunities to enhance your skills in a vibrant environment while working with industry leaders. With a focus on meaningful engagement and data-driven strategies, you'll be part of a forward-thinking organisation that values your expertise and encourages you to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land French Marketing Campaign Lead – 9 Month Contract
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. You never know who might have the inside scoop on job openings or be able to refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your responses to highlight how your experience aligns with their goals, especially in the French market. Confidence and knowledge can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace French Marketing Campaign Lead – 9 Month Contract
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in event marketing, especially in the French market. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Off Your Language Skills:Since this role requires fluency in both French and English, be sure to demonstrate your language prowess. Use clear, compelling French copy in your application to give us a taste of what you can do!
Highlight Your Campaign Successes:We love numbers! Share specific examples of past campaigns you've led, particularly those that drove audience growth or engagement. This will help us understand your impact and how you can contribute to our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Guidant Global
✨Know Your Audience
Before the interview, research the company’s recent events and marketing strategies in France. Understanding their target audience will help you tailor your responses and demonstrate your knowledge of the market.
✨Showcase Your Campaign Success
Prepare specific examples of past marketing campaigns you've led, especially those that resulted in top-of-funnel growth. Be ready to discuss the strategies you used, the challenges you faced, and how you optimised for success.
✨Fluency is Key
Since this role requires fluency in both French and English, practice discussing your experiences in both languages. This will not only showcase your language skills but also your ability to communicate effectively with diverse teams.
✨Data-Driven Mindset
Be prepared to talk about how you use data to inform your marketing decisions. Discuss any tools you’ve used, like CRM or analytics platforms, and how you’ve leveraged insights to optimise campaigns and achieve KPIs.
