At a Glance
- Tasks: Lead marketing operations, optimise systems, and automate processes for pipeline acceleration.
- Company: Join a dynamic B2B SaaS company focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Make a real impact by driving marketing performance and leveraging cutting-edge technology.
- Qualifications: 5+ years in marketing operations with expertise in HubSpot and Salesforce.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a Senior Marketing Operations & Automations Manager to architect, optimize, and scale the systems, processes, and programs that drive marketing performance and pipeline acceleration. This role is equal parts strategic leader, process architect, and technical expert—owning the tools, automation, and data flows that power marketing execution and lead management. You’ll be responsible for ensuring our HubSpot environments and liaising with the Salesforce admin team in IT Systems environments are seamlessly integrated, leveraging AI-powered lead enrichment tools to improve data quality and lead intelligence, and automating the lead journey from first touch to pipeline creation. You will play a critical role in enabling the marketing team to execute campaigns effectively while delivering actionable insights to drive growth.
Responsibilities
- Marketing Technology & Infrastructure
- Own and optimize the HubSpot Marketing Hub including Chilli Piper routing and ensure seamless integration with Salesforce CRM.
- Own the customer journey touchpoints and lifecycle stages to drive continuous improvement in marketing workflows, data management and campaign execution speed.
- Lead system architecture and process design across marketing tools, ensuring a scalable, connected, and efficient MarTech stack.
- Inbound Lead Automation & Lifecycle Management
- Build and manage automated lead capture, routing, and nurture workflows to ensure leads are effectively engaged and converted and deliver personalisation at scale.
- Design and implement lead scoring models in HubSpot to prioritize high-intent leads and accelerate handoff to Sales.
- Ensure data integrity, enrichment, and compliance with global privacy laws (GDPR, CCPA).
- Knowledge of leading automation tools such as Make (or Zapier/N8N) to manage complex lead routing and enrichment processes.
- Establish and manage processes for handoffs between marketing and sales including seamless process alignment with tools inc Highspot.
- Data, Analytics & Reporting
- Build and maintain dashboards and reporting frameworks in HubSpot, Salesforce, Inbound and Outbound stacks, and BI tools that track key marketing KPIs, funnel metrics, and conversion rates.
- Collaborate with the wider Marketing team, RevOps and Sales Ops to ensure closed-loop reporting and actionable insights across the revenue funnel.
- Drive attribution modeling to accurately assess channel and campaign performance.
Requirements
- 5+ years of experience in Marketing Operations, Revenue Operations, or related roles in high-growth B2B SaaS environments.
- Deep expertise in HubSpot (certifications a plus) and Salesforce CRM, including complex integrations and workflow automation.
- Hands-on experience with AI-powered lead enrichment and data tools (e.g Clay).
- Proven success designing and executing lead lifecycle strategies, scoring models, and automation workflows that accelerate pipeline creation.
- Analytical and data-driven—proficient with reporting, dashboards, and data analysis to drive decisions and optimize performance.
- Strong understanding of privacy laws (GDPR, CCPA) and experience with data governance best practices.
- Collaborative leader with excellent cross-functional communication skills, partnering with Demand Gen, Product Marketing, Sales, and RevOps teams.
- Self-starter with the ability to manage multiple priorities in a fast-paced, scaling environment.
Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.
Marketing Revenue Operations Lead employer: Guesty
At Guesty, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Marketing Revenue Operations Lead, you will benefit from our commitment to professional growth through continuous learning opportunities and collaboration with cross-functional teams. Located in a vibrant environment, we offer a unique blend of innovative technology and a supportive atmosphere, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Revenue Operations Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in marketing operations and automation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Revenue Operations Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Revenue Operations Lead. Highlight your experience with HubSpot and Salesforce, and don’t forget to mention any relevant certifications or projects that showcase your skills in marketing operations.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've optimised marketing processes or improved lead management in previous roles.
Showcase Your Analytical Skills:Since this role is data-driven, make sure to highlight your experience with analytics and reporting. Mention any tools you’ve used to track KPIs and how your insights have led to actionable improvements in marketing performance.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Guesty
✨Know Your Tech Inside Out
Make sure you’re well-versed in HubSpot and Salesforce, as these are crucial for the role. Brush up on your knowledge of integrations and automation tools like Make or Zapier, and be ready to discuss how you've used them in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of dashboards you've built or KPIs you've tracked, and be ready to explain how these insights drove marketing performance and decision-making.
✨Demonstrate Your Strategic Thinking
Think about how you can architect and optimise marketing processes. Be prepared to share specific strategies you've implemented in previous roles that improved lead management and campaign execution speed.
✨Emphasise Collaboration
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with sales, marketing, and RevOps teams to ensure seamless processes and effective communication.
