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- Tasks: Lead marketing operations and automation to optimise performance and drive growth.
- Company: Join a fast-growing global startup transforming hospitality technology.
- Benefits: Competitive salary, remote work options, and opportunities for career advancement.
- Other info: Collaborative culture with a focus on innovation and data-driven decision making.
- Why this job: Make a real impact in a dynamic environment with cutting-edge marketing tools.
- Qualifications: 5+ years in marketing operations, expertise in HubSpot and Salesforce required.
The predicted salary is between 60000 - 80000 £ per year.
Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth. With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.
We are seeking a Senior Marketing Operations & Automations Manager to architect, optimize, and scale the systems, processes, and programs that drive marketing performance and pipeline acceleration. This role is equal parts strategic leader, process architect, and technical expert — owning the tools, automation, and data flows that power marketing execution and lead management.
You’ll be responsible for ensuring our HubSpot environments and liaising with the Salesforce admin team in IT Systems environments are seamlessly integrated, leveraging AI-powered lead enrichment tools to improve data quality and lead intelligence, and automating the lead journey from first touch to pipeline creation. You will play a critical role in enabling the marketing team to execute campaigns effectively while delivering actionable insights to drive growth.
Responsibilities- Marketing Technology & Infrastructure
- Own and optimize the HubSpot Marketing Hub including Chilli Piper routing and ensure seamless integration with Salesforce CRM.
- Own the customer journey touchpoints and lifecycle stages to drive continuous improvement in marketing workflows, data management and campaign execution speed.
- Lead system architecture and process design across marketing tools, ensuring a scalable, connected, and efficient MarTech stack.
- Inbound Lead Automation & Lifecycle Management
- Build and manage automated lead capture, routing, and nurture workflows to ensure leads are effectively engaged and converted and deliver personalisation at scale.
- Design and implement lead scoring models in HubSpot to prioritize high-intent leads and accelerate handoff to Sales.
- Ensure data integrity, enrichment, and compliance with global privacy laws (GDPR, CCPA).
- Knowledge of leading automation tools such as Make (or Zapier/ N8N) to manage complex lead routing and enrichment processes.
- Establish and manage processes for handoffs between marketing and sales including seamless process alignment with tools inc Highspot.
- Data, Analytics & Reporting
- Build and maintain dashboards and reporting frameworks in HubSpot, Salesforce, Inbound and Outbound stacks, and BI tools that track key marketing KPIs, funnel metrics, and conversion rates.
- Collaborate with the wider Marketing team, RevOps and Sales Ops to ensure closed-loop reporting and actionable insights across the revenue funnel.
- Drive attribution modeling to accurately assess channel and campaign performance.
5+ years of experience in Marketing Operations, Revenue Operations, or related roles in high-growth B2B SaaS environments. Deep expertise in HubSpot (certifications a plus) and Salesforce CRM, including complex integrations and workflow automation. Hands-on experience with AI-powered lead enrichment and data tools (e.g Clay). Proven success designing and executing lead lifecycle strategies, scoring models, and automation workflows that accelerate pipeline creation. Analytical and data-driven—proficient with reporting, dashboards, and data analysis to drive decisions and optimize performance. Strong understanding of privacy laws (GDPR, CCPA) and experience with data governance best practices. Collaborative leader with excellent cross-functional communication skills, partnering with Demand Gen, Product Marketing, Sales, and RevOps teams. Self-starter with the ability to manage multiple priorities in a fast-paced, scaling environment.
Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.
Marketing Operations and Automations Lead in London employer: Guesty
Contact Detail:
Guesty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations and Automations Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they use marketing technology. Tailor your answers to show how your experience aligns with their needs and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at StudySmarter!
We think you need these skills to ace Marketing Operations and Automations Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Operations and Automations Lead role. Highlight your experience with HubSpot, Salesforce, and any relevant automation tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing operations and how you can contribute to our mission at Guesty. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Use metrics where possible to show how you've improved processes or driven growth. Numbers speak volumes, and we love seeing results!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to showcase your application in the best light. We can’t wait to hear from you!
How to prepare for a job interview at Guesty
✨Know Your Tech Inside Out
Make sure you’re well-versed in HubSpot and Salesforce, as these are crucial for the role. Brush up on your knowledge of integrations and automation tools like Make or Zapier, and be ready to discuss how you've used them in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of dashboards you've built or metrics you've tracked that demonstrate your ability to drive decisions and optimise performance.
✨Understand the Customer Journey
Familiarise yourself with the customer journey touchpoints and lifecycle stages. Be ready to discuss how you’ve improved marketing workflows and lead management processes in previous positions.
✨Be Ready for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to lead scoring models or automated workflows. Think through your approach to these scenarios and how you would ensure data integrity and compliance with privacy laws.