At a Glance
- Tasks: Lead marketing operations, optimise systems, and drive performance in a fast-paced environment.
- Company: Join Guesty, a global startup revolutionising hospitality technology.
- Benefits: Competitive salary, remote work options, and opportunities for career growth.
- Other info: Collaborative culture with a focus on innovation and data-driven decision making.
- Why this job: Make a real impact in a dynamic team while shaping the future of hospitality.
- Qualifications: 5+ years in marketing operations with expertise in HubSpot and Salesforce.
The predicted salary is between 60000 - 80000 £ per year.
About The Position
Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth. With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations. We’re proud to have over 800+ team members across 16 countries worldwide, all working together to build the future of hospitality technology. If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.
We are seeking a Senior Marketing Operations & Automations Manager to architect, optimize, and scale the systems, processes, and programs that drive marketing performance and pipeline acceleration. This role is equal parts strategic leader, process architect, and technical expert—owning the tools, automation, and data flows that power marketing execution and lead management. You’ll be responsible for ensuring our HubSpot environments and liaising with the Salesforce admin team in IT Systems environments are seamlessly integrated, leveraging AI-powered lead enrichment tools to improve data quality and lead intelligence, and automating the lead journey from first touch to pipeline creation. You will play a critical role in enabling the marketing team to execute campaigns effectively while delivering actionable insights to drive growth.
Responsibilities
- Marketing Technology & Infrastructure
- Own and optimize the HubSpot Marketing Hub including Chilli Piper routing and ensure seamless integration with Salesforce CRM.
- Own the customer journey touchpoints and lifecycle stages to drive continuous improvement in marketing workflows, data management and campaign execution speed.
- Lead system architecture and process design across marketing tools, ensuring a scalable, connected, and efficient MarTech stack.
- Inbound Lead Automation & Lifecycle Management
- Build and manage automated lead capture, routing, and nurture workflows to ensure leads are effectively engaged and converted and deliver personalisation at scale.
- Design and implement lead scoring models in HubSpot to prioritize high-intent leads and accelerate handoff to Sales.
- Ensure data integrity, enrichment, and compliance with global privacy laws (GDPR, CCPA).
- Knowledge of leading automation tools such as Make (or Zapier/ N8N) to manage complex lead routing and enrichment processes.
- Establish and manage processes for handoffs between marketing and sales including seamless process alignment with tools inc Highspot.
- Data, Analytics & Reporting
- Build and maintain dashboards and reporting frameworks in HubSpot, Salesforce, Inbound and Outbound stacks, and BI tools that track key marketing KPIs, funnel metrics, and conversion rates.
- Collaborate with the wider Marketing team, RevOps and Sales Ops to ensure closed-loop reporting and actionable insights across the revenue funnel.
- Drive attribution modeling to accurately assess channel and campaign performance.
Requirements
- 5+ years of experience in Marketing Operations, Revenue Operations, or related roles in high-growth B2B SaaS environments.
- Deep expertise in HubSpot (certifications a plus) and Salesforce CRM, including complex integrations and workflow automation.
- Hands-on experience with AI-powered lead enrichment and data tools.
- Proven success designing and executing lead lifecycle strategies, scoring models, and automation workflows that accelerate pipeline creation.
- Analytical and data-driven—proficient with reporting, dashboards, and data analysis to drive decisions and optimize performance.
- Strong understanding of privacy laws (GDPR, CCPA) and experience with data governance best practices.
- Collaborative leader with excellent cross-functional communication skills, partnering with Demand Gen, Product Marketing, Sales, and RevOps teams.
- Self-starter with the ability to manage multiple priorities in a fast-paced, scaling environment.
Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.
Senior Marketing Operations & Revenue Lead employer: Guesty Inc.
At Guesty, we pride ourselves on being a dynamic and innovative employer in the hospitality technology sector, offering our team members the opportunity to thrive in a fast-paced, global startup environment. With a strong focus on employee growth, we provide comprehensive training and development opportunities, alongside a collaborative work culture that values creativity and strategic thinking. Our commitment to diversity and inclusion ensures that every voice is heard, making Guesty an exceptional place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Operations & Revenue Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that you’re not just a fit for the role, but also for the team. Tailor your questions to demonstrate your interest and knowledge about their operations.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to articulate your experience and skills confidently when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Marketing Operations & Revenue Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Operations & Revenue Lead role. Highlight your experience with HubSpot, Salesforce, and any relevant automation tools. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing operations and how your background makes you a perfect fit for our team. We love hearing personal stories that connect to our mission.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements and metrics. Did you improve lead conversion rates or streamline processes? We want to know how you've made an impact in previous positions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team!
How to prepare for a job interview at Guesty Inc.
✨Know Your Tech Inside Out
Make sure you’re well-versed in HubSpot and Salesforce CRM, as these are crucial for the role. Brush up on your knowledge of integrations and automation tools like Make or Zapier, and be ready to discuss how you've used them in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of dashboards you've built or KPIs you've tracked that led to actionable insights. This will demonstrate your ability to drive decisions based on data.
✨Understand the Customer Journey
Be ready to discuss how you’ve optimised customer touchpoints and lifecycle stages in previous roles. Share specific strategies you’ve implemented to improve lead engagement and conversion rates, as this is key to the position.
✨Emphasise Collaboration
This role requires working closely with various teams, so highlight your cross-functional communication skills. Prepare examples of how you've successfully partnered with marketing, sales, and RevOps teams to achieve common goals.
