At a Glance
- Tasks: Lead marketing operations, optimise systems, and drive performance with innovative tools.
- Company: Join a fast-growing global startup transforming hospitality technology.
- Benefits: Competitive salary, remote work options, and opportunities for career growth.
- Other info: Collaborative culture with a focus on innovation and data-driven decision making.
- Why this job: Make a real impact in a dynamic environment while shaping the future of hospitality.
- Qualifications: 5+ years in marketing operations, expertise in HubSpot and Salesforce required.
The predicted salary is between 60000 - 80000 £ per year.
About The Position
Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth. With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations. We’re proud to have over 800+ team members across 16 countries worldwide, all working together to build the future of hospitality technology. If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.
We are seeking a Senior Marketing Operations & Automations Manager to architect, optimize, and scale the systems, processes, and programs that drive marketing performance and pipeline acceleration. This role is equal parts strategic leader, process architect, and technical expert—owning the tools, automation, and data flows that power marketing execution and lead management. You’ll be responsible for ensuring our HubSpot environments and liaising with the Salesforce admin team in IT Systems environments are seamlessly integrated, leveraging AI-powered lead enrichment tools to improve data quality and lead intelligence, and automating the lead journey from first touch to pipeline creation. You will play a critical role in enabling the marketing team to execute campaigns effectively while delivering actionable insights to drive growth.
Responsibilities
- Marketing Technology & Infrastructure
- Own and optimize the HubSpot Marketing Hub including Chilli Piper routing and ensure seamless integration with Salesforce CRM.
- Own the customer journey touchpoints and lifecycle stages to drive continuous improvement in marketing workflows, data management and campaign execution speed.
- Lead system architecture and process design across marketing tools, ensuring a scalable, connected, and efficient MarTech stack.
- Inbound Lead Automation & Lifecycle Management
- Build and manage automated lead capture, routing, and nurture workflows to ensure leads are effectively engaged and converted and deliver personalisation at scale.
- Design and implement lead scoring models in HubSpot to prioritize high-intent leads and accelerate handoff to Sales.
- Ensure data integrity, enrichment, and compliance with global privacy laws (GDPR, CCPA).
- Knowledge of leading automation tools such as Make (or Zapier/ N8N) to manage complex lead routing and enrichment processes.
- Establish and manage processes for handoffs between marketing and sales including seamless process alignment with tools inc Highspot.
- Data, Analytics & Reporting
- Build and maintain dashboards and reporting frameworks in HubSpot, Salesforce, Inbound and Outbound stacks, and BI tools that track key marketing KPIs, funnel metrics, and conversion rates.
- Collaborate with the wider Marketing team, RevOps and Sales Ops to ensure closed-loop reporting and actionable insights across the revenue funnel.
- Drive attribution modeling to accurately assess channel and campaign performance.
Requirements
- 5+ years of experience in Marketing Operations, Revenue Operations, or related roles in high-growth B2B SaaS environments.
- Deep expertise in HubSpot (certifications a plus) and Salesforce CRM, including complex integrations and workflow automation.
- Hands-on experience with AI-powered lead enrichment and data tools.
- Proven success designing and executing lead lifecycle strategies, scoring models, and automation workflows that accelerate pipeline creation.
- Analytical and data-driven—proficient with reporting, dashboards, and data analysis to drive decisions and optimize performance.
- Strong understanding of privacy laws (GDPR, CCPA) and experience with data governance best practices.
- Collaborative leader with excellent cross-functional communication skills, partnering with Demand Gen, Product Marketing, Sales, and RevOps teams.
- Self-starter with the ability to manage multiple priorities in a fast-paced, scaling environment.
Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.
Marketing Revenue Operations Lead employer: Guesty Inc.
Guesty is an exceptional employer, offering a dynamic and impact-driven environment where innovation thrives. With a strong focus on employee growth, we provide opportunities for career advancement within our fast-growing global startup, alongside a collaborative work culture that values diversity and inclusion. Our team members enjoy the benefits of working with cutting-edge technology in the hospitality sector, all while being part of a supportive community that empowers them to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Revenue Operations Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially how they use tools like HubSpot and Salesforce. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Marketing Revenue Operations Lead. Highlight your skills in automation, data management, and lead lifecycle strategies to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Guesty and contributing to our mission.
We think you need these skills to ace Marketing Revenue Operations Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Revenue Operations Lead role. Highlight your experience with HubSpot and Salesforce, and showcase any relevant achievements in marketing operations that align with what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing operations and how your skills can help us optimise our processes. Be specific about your past experiences and how they relate to the role.
Showcase Your Analytical Skills:Since this role is data-driven, make sure to highlight your analytical skills in your application. Mention any tools or methods you've used to track KPIs or improve marketing performance, as this will resonate with us at StudySmarter.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Guesty Inc.
✨Know Your Tech Inside Out
Make sure you’re well-versed in HubSpot and Salesforce CRM, as these are crucial for the role. Brush up on your knowledge of automation tools like Make or Zapier, and be ready to discuss how you've used them in past roles.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of dashboards you've built or metrics you've tracked that demonstrate your ability to drive decisions and optimise performance.
✨Understand the Customer Journey
Be ready to explain how you’ve managed customer touchpoints and lifecycle stages in previous roles. Discuss specific strategies you’ve implemented to improve marketing workflows and lead engagement.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like Demand Gen and Sales Ops. Prepare examples of how you’ve successfully partnered with others to achieve common goals, especially in a fast-paced environment.
