At a Glance
- Tasks: Assist in executing innovative marketing plans and analysing brand performance.
- Company: Join a prestigious luxury beauty brand with a vibrant team culture.
- Benefits: Gain hands-on experience, develop skills, and enjoy a dynamic work environment.
- Other info: Opportunity to collaborate across departments and grow your career in luxury marketing.
- Why this job: Be part of exciting product launches and make an impact in the beauty industry.
- Qualifications: Degree in Marketing or Business Studies; passion for beauty and strong analytical skills.
The predicted salary is between 20000 - 25000 £ per year.
Assist in the day‑to‑day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.
Job Responsibilities
- Category Management:
- Support the Product Marketing Manager (skincare, fragrance & beauty) with category launch plans (full year and phased).
- Work with the rest of the team using Circana to pull together analysis on a monthly basis for all categories as well as ad‑hoc analysis as required.
- Assist with implementation of best‑in‑class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously.
- Assist the product manager with the upcoming product launches creating PowerPoint presentations for internal and external meetings.
- Keep marketing tools (Launch Calendar, Aurora, NPR tracker) always up‑to‑date for the categories and all available supports provided by HQ (Launch platform, visual, guidelines, etc.) for upcoming launches.
- Create price benchmarks & product mappings for new product launches and key assets.
- Assist with the creation of printed collateral for in‑store activity and product launches.
- Assist with in‑store eventing and work together with the retail team to support their needs.
- Assist the Product Manager with the forecasting process for the category, updating working documents and analysing (Sell‑in, Sell‑out, Sell‑through of defined benchmark).
- Follow‑up on preseries forecasting and dispatch to the different departments for the responsible category.
- Update the Preseries budget tracker on a monthly basis for the category.
- Support product manager on the monthly allocation to store.
- Responsible for all the POSM orders.
- Responsible for the PO process.
- Contribute to the brainstorming of creative ideas.
- Manage own projects – dependent on development within the role.
- Understand cross‑functional needs, supporting other departments on marketing requests.
- Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations.
- Category & Brand Reporting:
- Review and analyse Sell‑in and Sell‑out performances using CIrcana, Power BI and Orion.
- Assist the Product Manager in day‑to‑day analytical reports/performance deep‑dives requested by top management.
- Analyse competitor launches (store visits) and activity on a monthly basis, creating a report that can be circulated to the wider team in UK and Europe.
Profile Person Specification
- Key Competencies/Technical Skills: Fluent in English, strong Microsoft Office skills, advanced analytical Excel skills (V lookup, pivot table, etc.), teamwork abilities, substantial organisational skills, strong attention to detail, creative flair, project management profile.
- Educational Requirement: Degree in Marketing / Business Studies or similar.
- Experience: 12 months experience in Marketing in Luxury and / or FMCG, strong interest in the beauty & skincare industry, passion for numbers/analysis.
- Languages: French language a plus.
Position Within The Organisation
- Internal: HQ, Sales, Retail, Training, E‑retail, Visual Merchandising, Finance, Shared Service Centre, Business Unit Team Europe.
- External: Retailers, Print/Production suppliers, direct marketing agencies.
Product Marketing Intern employer: Guerlain
As a Product Marketing Intern at Guerlain in London, you will be part of a prestigious brand that values creativity and innovation within a collaborative work culture. The company offers excellent growth opportunities, allowing you to develop your marketing skills while working on exciting product launches in the luxury beauty sector. With a commitment to employee development and a vibrant team environment, Guerlain is an exceptional employer for those seeking meaningful and rewarding experiences in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Intern
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and skincare industry on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us that you’re genuinely interested in Guerlain and its marketing strategies. Bring your A-game with questions that demonstrate your knowledge!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. This will help you get comfortable talking about your experiences and how they relate to the role of Product Marketing Intern.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Product Marketing Intern
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Intern role. Highlight any relevant experience in marketing, especially in luxury or FMCG sectors, and showcase your analytical skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the beauty and skincare industry, and explain why you're excited about this internship. We love seeing enthusiasm and creativity, so let your personality come through!
Show Off Your Analytical Skills:Since this role involves a lot of analysis, make sure to mention any experience you have with tools like Excel, Power BI, or similar. We’re looking for someone who can dive into data and provide insights, so don’t hold back on showcasing your skills!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Guerlain
✨Know Your Product Marketing Basics
Before the interview, brush up on key product marketing concepts, especially in the beauty and skincare sectors. Familiarise yourself with Guerlain's brand values and recent campaigns to show your genuine interest and understanding of their market.
✨Show Off Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to discuss your experience with tools like Excel, Power BI, or any other analytical software. Bring examples of how you've used these skills in past projects to drive results.
✨Prepare for Creative Brainstorming
Think of a few creative ideas or campaigns you could propose during the interview. This will demonstrate your proactive approach and ability to contribute to brainstorming sessions, which is crucial for the role.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, upcoming product launches, or how they measure success in their marketing strategies. This shows that you're not just interested in the position but also in how you can fit into their vision.
