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- Tasks: Support CRM campaigns and loyalty programmes while coordinating communication efforts.
- Company: Join Guerlain, a prestigious luxury beauty brand known for its iconic products.
- Benefits: Enjoy hybrid working, gain valuable experience, and be part of a dynamic team.
- Why this job: Perfect for those passionate about beauty and client experiences in a collaborative environment.
- Qualifications: Ideal candidates should have a keen eye for detail and strong communication skills.
- Other info: This is a 6-month fixed-term role based in London.
The predicted salary is between 21000 - 35000 £ per year.
The CRM & Clienteling Coordinator will support the CRM & Clienteling team with CRM & Clienteling campaigns, the Guerlain&You loyalty programme and reporting on the impact of activities.
The CRM & Clienteling Coordinator plays a crucial role in the successful execution of CRM & Clienteling initiatives. Working collaboratively across various teams, ensuring the seamless coordination of campaign elements whilst adhering to established brand guidelines to meet commercial targets. This role also encompasses the monitoring of loyalty programme stock levels to ensure efficient resource allocation and producing comprehensive reports & monitoring campaigns to assess effectiveness and track activities.
The ideal candidate is a collaborative and resourceful individual with good communication skills who enjoys working across teams to deliver successful campaigns. They are able to work effectively with a brief, coordinating across various team touchpoints, and possess a genuine passion for CRM & Clienteling communications and delivering an exceptional client experience in an iconic luxury beauty brand.
Job Responsibilities- Support the CRM & Clienteling Manager and Intern with the delivery of the CRM & Clienteling Communications Calendar and CRM initiatives.
- Coordinate the end-to-end CRM & Clienteling communication (Email, SMS, Clienteling App BeeGold & Direct Mail) delivery, ensuring on-time execution by overseeing briefing, HQ creative adaptation, proofing, targeting, and deployment.
- Develop bespoke CRM & Clienteling communications by executing pre-defined campaign plans, collaborating with internal teams to gather necessary elements, creating on-brand creative, securing approvals, and managing workflow to ensure timely delivery.
- Maintain and update email creative, utilising the Dartagnan email creative tool.
- Execute direct mail campaigns by partnering with printing agencies to fulfil direct mailers and prepare associated gifting materials.
- Provide logistical support for clienteling campaigns, including managing stock, coordinating gift preparation, and ensuring timely delivery to stores and clients.
- Collaborate with UK Sales team members and CRM teams to develop and deliver bespoke CRM & Clienteling communications for retail partners.
- Assist the CRM & Clienteling Manager with database management tasks and data acquisition initiatives as required.
- Oversee weekly loyalty gift orders, ensuring timely and accurate processing.
- Supervise loyalty programme stock inventory to ensure consistent stock fulfilment and availability for the loyalty programme, both online and in-store.
- Use a campaign tracker to monitor CRM & Clienteling campaign activity, ensuring efficient resource allocation and sharing across teams.
- Produce reports on CRM & Clienteling campaigns' performance using Google Analytics, CRM BI, and ad hoc data extracts to assess overall effectiveness and disseminate findings across the business.
- Previous experience using CRM campaign tools desirable (Email creative platforms and Adobe Campaign).
- Adept at learning and using new digital platforms (including Dartagnan).
- Client-centric mindset (previous CRM/customer services/retail experience desirable but not mandatory).
- Experience in briefing and working with agencies.
- Excellent written and verbal communication, and relationship-building skills.
- Aptitude for analysis and reporting (previous experience with Google Analytics and PowerBI desirable).
- Strong organisational skills; autonomous.
- A keen eye for detail.
- Proactive, adaptable, resilient.
- Strong language and communication skills.
- Proficient in Microsoft Office (e.g. Excel, Word, PowerPoint).
Minimum 2 years experience in CRM/Similar role in luxury goods in the retail industry and or FMCG. Knowledge and understanding of the UK luxury retail market and consumer; interest in CRM & Clienteling. Bachelor’s degree or Business Studies equivalent. Inherent interest and passion for beauty.
CRM & Clienteling Coordinator employer: Guerlain
Contact Detail:
Guerlain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Clienteling Coordinator
✨Tip Number 1
Familiarise yourself with CRM tools and platforms mentioned in the job description, such as Dartagnan and Google Analytics. Having a solid understanding of these tools will not only help you during the interview but also demonstrate your proactive approach to learning.
✨Tip Number 2
Showcase your communication skills by preparing examples of how you've successfully collaborated with different teams in previous roles. This is crucial for the CRM & Clienteling Coordinator position, where teamwork is key to executing campaigns effectively.
✨Tip Number 3
Research Guerlain's current CRM initiatives and loyalty programmes. Being knowledgeable about their existing strategies will allow you to engage in meaningful conversations during interviews and show your genuine interest in the brand.
✨Tip Number 4
Prepare to discuss your organisational skills and how you've managed multiple projects or campaigns simultaneously. The role requires strong organisational abilities, so having specific examples ready will help you stand out as a candidate.
We think you need these skills to ace CRM & Clienteling Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and clienteling. Focus on any previous roles where you coordinated campaigns or worked with CRM tools, as this will show your suitability for the position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and your understanding of luxury retail. Mention specific examples of how you've successfully managed campaigns or improved client experiences in past roles.
Highlight Relevant Skills: Emphasise your communication skills, attention to detail, and ability to work collaboratively across teams. Mention any experience with tools like Google Analytics or Adobe Campaign, as these are relevant to the role.
Showcase Your Analytical Abilities: Include examples of how you've used data to inform decisions or improve campaign performance. This could involve discussing your experience with reporting tools or how you've tracked campaign effectiveness in previous positions.
How to prepare for a job interview at Guerlain
✨Know Your CRM Tools
Familiarise yourself with CRM campaign tools like Adobe Campaign and Dartagnan. Be prepared to discuss your experience with these platforms and how you've used them in past roles.
✨Showcase Your Communication Skills
As the role requires excellent written and verbal communication, practice articulating your thoughts clearly. Prepare examples of how you've successfully collaborated with teams or managed client communications.
✨Demonstrate Analytical Aptitude
Brush up on your analytical skills, especially with tools like Google Analytics and PowerBI. Be ready to discuss how you've used data to assess campaign effectiveness and make informed decisions.
✨Express Your Passion for Beauty
Guerlain is an iconic luxury brand, so convey your genuine interest in beauty and luxury retail. Share any relevant experiences or insights that highlight your enthusiasm for the industry.