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- Tasks: Lead TikTok and YouTube strategy, create engaging content, and manage campaigns.
- Company: Guavapay is a cutting-edge payment platform revolutionising financial technology solutions.
- Benefits: Enjoy flexible work options, creative freedom, and opportunities for professional growth.
- Why this job: Join a dynamic team at the forefront of fintech innovation and make a real impact.
- Qualifications: 3+ years in social media management, strong video skills, and a knack for viral content.
- Other info: Collaborate with influencers and cross-functional teams to elevate our brand presence.
The predicted salary is between 28800 - 48000 ÂŁ per year.
About Us: Guavapay is a payment platform that drives payment optimisation and stability. Guavapay’s full-stack payment ecosystem includes a range of financial technology products and solutions. Our flagship product is MyGuava, the “all things payments app”. In addition to MyGuava, we offer a range of other payment services to businesses and individuals, including card processing, cross-border payments / remittance, merchant acquiring, card issuing and e-wallets. Whatever our customers’ needs are, our breakthrough platform can help them integrate, process and transact globally. We aim to take our place on the forefront of payment disruption, bringing innovative solutions for flawless and low cost payments on the market. Our future plans extend beyond payments and remittance to other fintech areas. Our ambitions are global. Our drive for success is unmatched.
Role Overview: We are seeking an experienced Senior Social Media Manager to lead our TikTok and YouTube strategy, focusing on high-impact content that resonates with our target audience. The role requires someone who can push the boundaries of creativity while also managing content performance. This person will be responsible for shaping our brand's voice and visual identity on these platforms, driving both organic and paid growth.
Key Responsibilities
- Strategic Leadership: Define and lead the social media strategy for TikTok and YouTube, driving follower growth, engagement, and brand awareness.
- Content Development: Oversee the creation of original, high-quality, and engaging content across both platforms, ensuring consistency in brand voice and aesthetic.
- Campaign Execution: Plan, launch, and manage multi-channel campaigns that increase brand visibility and audience interaction.
- Influencer Partnerships: Identify and collaborate with influencers to create branded content that aligns with campaign goals.
- Performance Optimization: Continuously monitor, analyze, and optimize the performance of TikTok and YouTube channels to maximize ROI.
- Cross-functional Collaboration: Work closely with marketing, creative, and product teams to align content with broader business objectives.
- Paid Media Strategy: Develop and manage paid campaigns on TikTok and YouTube to drive targeted growth.
- Reporting & Insights: Create regular reports highlighting key performance indicators, successes, and opportunities for improvement.
Requirements & Qualifications:
- 3+ years of experience managing social media channels with a strong focus on TikTok and YouTube.
- Proven track record of growing audiences and creating viral content.
- Strong understanding of TikTok’s and YouTube’s algorithms, SEO, and monetization strategies.
- Excellent video production and editing skills, with experience using platforms like Adobe Creative Suite or similar tools.
- Ability to create data-driven strategies and apply insights to future campaigns.
- Strong leadership, organizational, and project management skills.
- Experience managing influencer partnerships and paid social media campaigns.
- A deep understanding of the latest social media trends and culture.
- Excellent written and verbal communication skills.
Social Media Manager (TikTok & YouTube) employer: Guavapay Limited
Contact Detail:
Guavapay Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager (TikTok & YouTube)
✨Tip Number 1
Familiarise yourself with Guavapay's brand and its unique offerings. Understanding their payment solutions and how they differentiate themselves in the fintech space will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of TikTok and YouTube trends by preparing examples of successful campaigns you've managed. Highlighting your ability to create viral content will demonstrate your expertise and creativity, which are crucial for this role.
✨Tip Number 3
Network with professionals in the fintech and social media industries. Engaging with influencers or other social media managers can provide insights into current trends and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss data-driven strategies during your interview. Be ready to explain how you've used analytics to optimise social media performance in the past, as this aligns with the role's focus on performance optimisation.
We think you need these skills to ace Social Media Manager (TikTok & YouTube)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience specifically with TikTok and YouTube. Include metrics that demonstrate your success in growing audiences and creating engaging content.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your skills align with Guavapay's goals. Mention specific campaigns or projects you've worked on that relate to the role.
Showcase Your Creativity: If possible, include links to your previous work or a portfolio that showcases your video production and editing skills. Highlight any viral content you've created and explain the strategies behind it.
Research Guavapay: Familiarise yourself with Guavapay’s products and their target audience. Understanding their brand voice and visual identity will help you tailor your application and show that you're a good fit for their team.
How to prepare for a job interview at Guavapay Limited
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare examples of past campaigns you've led, especially those that went viral or significantly increased engagement. Be ready to discuss your thought process and how you pushed creative boundaries.
✨Know the Platforms Inside Out
Demonstrate a strong understanding of TikTok and YouTube algorithms, SEO, and monetisation strategies. Research recent trends and changes on these platforms, and be prepared to share how you would leverage them for Guavapay's brand.
✨Data-Driven Insights
Highlight your ability to analyse performance metrics and apply insights to future campaigns. Bring examples of how you've used data to optimise content and drive growth in previous roles.
✨Collaboration is Key
Discuss your experience working with cross-functional teams. Share specific instances where collaboration led to successful campaigns, emphasising your leadership and project management skills.
