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For Companies At a Glance
- Tasks: Manage and grow customer accounts while winning new business across the Midlands and Wales.
- Company: Join Bunzl Guardsman, a global leader in safety solutions with a supportive culture.
- Benefits: Competitive salary, bonus, company car, and excellent career development opportunities.
- Other info: Diverse and inclusive workplace that values ambition and teamwork.
- Why this job: Make an impact in a high-energy sales role with real growth potential.
- Qualifications: Proven B2B sales experience and strong relationship-building skills.
The predicted salary is between 35000 - 35000 £ per year.
Bunzl Guardsman Safety Solutions is looking for a driven, commercially minded Area Sales Manager to join our growing team. This is a high-impact role where you'll manage and grow an established portfolio, while also winning new business across the Midlands and Wales.
If you're a proven B2B sales professional who thrives on building relationships, spotting opportunities, and delivering results – we want to hear from you.
The Role
- Managing, nurturing and expanding an existing customer portfolio
- Identifying, targeting and winning new business opportunities (£50k–£1m+)
- Producing customer business plans aligned to budget and growth targets
- Preparing quotes and supporting tender submissions to ensure strong commercial returns
- Working collaboratively with Sales, Purchasing and Contracts teams to win major opportunities
- Growing sales and margin by extending product range, volume and own-brand solutions
- Building long-term customer relationships through regular meetings and site visits
- Managing pricing, customer expectations and contract retention
- Providing monthly reporting to customers and senior management
- Ensuring company vehicle safety and compliance with driving regulations
What We're Looking For
- Proven success in a complex B2B sales environment
- Strong track record of key account management and new business wins
- Commercially astute with the ability to manage margin and contract performance
- Excellent communicator with confidence presenting and negotiating at all levels
- Highly organised with strong planning and workload management skills
- A proactive, self-motivated approach with a hunger to outperform targets
- Full UK driving licence
Why Bunzl Guardsman?
This is more than a sales role it's a chance to join the Bunzl family, a global leader with outstanding career development opportunities. You'll be part of a business that values ambition, teamwork and customer excellence, with the support and tools to succeed.
Diversity & Inclusion
At Bunzl Guardsman, we are committed to creating an inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from all backgrounds and are proud to be an equal opportunities employer. We believe diversity drives innovation and strengthens our teams, helping us better serve our customers and communities.
Area Sales Manager in West Bromwich employer: Guardsman Safety Solutions
Contact Detail:
Guardsman Safety Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in West Bromwich
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research the company and its products, especially if you're eyeing a role like Area Sales Manager. Be ready to discuss how your experience aligns with their needs and come armed with examples of your past successes in B2B sales.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us at Bunzl Guardsman. It shows initiative and gives you a better chance of standing out in the crowd.
We think you need these skills to ace Area Sales Manager in West Bromwich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Area Sales Manager role. Highlight your B2B sales successes and any key account management experience to grab our attention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can contribute to our team. Be specific about your achievements and how they relate to the job.
Showcase Your Communication Skills: As a sales manager, communication is key. Make sure your application is clear, concise, and free of errors. This will demonstrate your attention to detail and professionalism right from the start.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Bunzl family!
How to prepare for a job interview at Guardsman Safety Solutions
✨Know Your Numbers
As an Area Sales Manager, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your previous sales figures, how you achieved them, and what strategies you used to grow your accounts. This shows that you're not just a people person but also commercially savvy.
✨Research Bunzl Guardsman
Familiarise yourself with Bunzl Guardsman's products and services. Understand their market position and recent developments. This will help you tailor your answers and show that you're genuinely interested in the company and its goals.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific sales scenarios, such as winning new business or managing customer expectations. Think of examples from your past experiences where you successfully navigated similar situations, and be ready to share those stories.
✨Showcase Your Relationship-Building Skills
Since this role involves managing key accounts and building long-term relationships, be ready to discuss how you've successfully nurtured client relationships in the past. Highlight your communication skills and any strategies you've used to maintain customer satisfaction.