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For Companies At a Glance
- Tasks: Manage and grow customer accounts while winning new business across the Midlands and Wales.
- Company: Join Bunzl Guardsman, a global leader in safety solutions with a supportive culture.
- Benefits: Competitive salary, bonus, company car, and excellent career development opportunities.
- Other info: Diversity and inclusion are at our core; we welcome applicants from all backgrounds.
- Why this job: Be part of a dynamic team that values ambition and teamwork in a high-impact sales role.
- Qualifications: Proven B2B sales experience, strong communication skills, and a full UK driving licence.
The predicted salary is between 35000 - 35000 £ per year.
Bunzl Guardsman Safety Solutions is looking for a driven, commercially minded Area Sales Manager to join our growing team. This is a high-impact role where you’ll manage and grow an established portfolio, while also winning new business across the Midlands and Wales. If you’re a proven B2B sales professional who thrives on building relationships, spotting opportunities, and delivering results – we want to hear from you.
The Role
- Managing, nurturing and expanding an existing customer portfolio
- Identifying, targeting and winning new business opportunities (£50k–£1m+)
- Producing customer business plans aligned to budget and growth targets
- Preparing quotes and supporting tender submissions to ensure strong commercial returns
- Working collaboratively with Sales, Purchasing and Contracts teams to win major opportunities
- Growing sales and margin by extending product range, volume and own-brand solutions
- Building long-term customer relationships through regular meetings and site visits
- Managing pricing, customer expectations and contract retention
- Providing monthly reporting to customers and senior management
- Ensuring company vehicle safety and compliance with driving regulations
What We’re Looking For
- Proven success in a complex B2B sales environment
- Strong track record of key account management and new business wins
- Commercially astute with the ability to manage margin and contract performance
- Excellent communicator with confidence presenting and negotiating at all levels
- Highly organised with strong planning and workload management skills
- A proactive, self-motivated approach with a hunger to outperform targets
- Full UK driving licence
Why Bunzl Guardsman?
This is more than a sales role it’s a chance to join the Bunzl family, a global leader with outstanding career development opportunities. You’ll be part of a business that values ambition, teamwork and customer excellence, with the support and tools to succeed.
Diversity & Inclusion
At Bunzl Guardsman, we are committed to creating an inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from all backgrounds and are proud to be an equal opportunities employer. We believe diversity drives innovation and strengthens our teams, helping us better serve our customers and communities.
Area Sales Manager employer: Guardsman Safety Solutions
Contact Detail:
Guardsman Safety Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, trade shows, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like Bunzl Guardsman. A friendly email or call can show your enthusiasm and might just land you an interview before the position is even advertised.
✨Tip Number 3
Prepare for those interviews! Research the company and its products, especially if you're eyeing a role like Area Sales Manager. Be ready to discuss how your experience aligns with their needs and how you can help grow their business.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you fresh in the interviewer’s mind. It’s also a chance to reiterate your interest in the role and remind them why you’d be a great fit for the team.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your B2B sales experience and any key account management successes. We want to see how you’ve driven results in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for sales and how you can contribute to our team. Mention specific examples of how you've built relationships and won new business.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Include metrics or examples that demonstrate your ability to grow revenue and manage customer accounts effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Guardsman Safety Solutions
✨Know Your Numbers
As an Area Sales Manager, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your previous sales figures, how you achieved them, and what strategies you used to grow your accounts. This shows that you're not just a people person but also a numbers-driven professional.
✨Research the Company
Before the interview, take some time to learn about Bunzl Guardsman Safety Solutions. Understand their products, services, and market position. This will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Prepare for Scenario Questions
Expect questions that ask you to describe how you would handle specific sales situations. Think of examples from your past experiences where you've successfully managed key accounts or won new business. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Relationship-Building Skills
Since this role involves managing customer relationships, be ready to discuss how you build and maintain these connections. Share examples of how you've nurtured client relationships in the past and how you plan to do the same at Bunzl Guardsman.