At a Glance
- Tasks: Lead marketing strategies and campaigns to boost brand awareness in the financial services sector.
- Company: Join Guardian, a forward-thinking financial services company dedicated to protecting families.
- Benefits: Enjoy private medical insurance, competitive pension, gym memberships, and 25 days holiday.
- Other info: Flexible working options available; we value diversity and equal opportunities.
- Why this job: Be part of an award-winning team and shape impactful marketing initiatives.
- Qualifications: 5+ years in B2B marketing within financial services, with strong campaign execution skills.
The predicted salary is between 49500 - 60500 £ per year.
At Guardian, our mission is simple: to ensure every family has protection they truly believe in.
We’re challenging the market with a fresh approach and a brand promise —Life.
Made Better.
We’re looking for an experienced and commercially minded
Marketing Manager to join a growing yet firmly established financial services business and play a key part in supporting the shaping of its marketing strategy and ensuring the delivery of it.
This is an exciting opportunity for a B2B marketer with a strong understanding of financial services – ideally protection – who can combine strategic thinking with hands‑on delivery.
You’ll lead the day‑to‑day marketing activity, manage key stakeholder relationships and deliver campaigns, communications and events that build brand awareness and support sales growth within the Financial Adviser community.
You will work closely with leaders, sales teams, strategic partners and external agencies, while also developing a small marketing team.
What does a Marketing Manager do?
- Help shape and deliver the annual marketing plan, ensuring activity supports wider business objectives and is delivered on time and to a high standard.
- Develop and own marketing plans for strategic partners, identifying opportunities that align with commercial priorities.
- Lead new partner marketing opportunities, including developing high-quality tender responses and supporting new business initiatives.
- Own the social media plan, creating engaging and varied content that increases reach, awareness and engagement.
- Work closely with senior sales colleagues to develop marketing initiatives that support adviser engagement and business growth.
- Manage internal and external communications for key business projects and change initiatives.
- Lead the annual events programme, covering industry events, strategic partner activity and regional sales events, including content, logistics and budgets.
- Create engaging internal communications and events that keep colleagues informed and connected.
- Oversee the development and updating of marketing collateral for advisers, strategic partners and sales teams.
- Ensure all communications are consistent with brand, language and regulatory requirements.
- Produce marketing MI and use insights to understand performance, identify learnings and improve future activity.
- Work with external marketing agencies to deliver high-quality content and campaigns.
- Keep up to date with the protection market, competitor activity and emerging marketing opportunities.
- Manage and support two marketing team members, providing direction, coaching and leadership.
Who are we looking for?
You’ll be an experienced marketer who is comfortable operating in a fast-paced, regulated environment and can move confidently between strategic planning and hands‑on execution.
- 5+ years’ marketing experience within financial services, ideally with experience in protection.
- Strong B2B marketing experience, preferably working with intermediaries, advisers or strategic partners.
- Excellent campaign planning and execution skills.
- A strong understanding of the financial services market and the requirements of working within a regulated environment.
- Proven experience managing budgets, projects, events and external agencies.
- Excellent communication, relationship-building and stakeholder management skills.
- Strong attention to detail and the ability to manage multiple priorities and tight deadlines.
- A creative, dynamic and commercially focused approach.
- The confidence to work independently while collaborating effectively with colleagues across the business.
- Strong IT skills, including Microsoft Word, Excel, Power Point and Outlook.
- A proactive mindset, with the tenacity to identify opportunities and turn ideas into effective marketing activity.
- A CII R01 (Financial Services, Regulation & Ethics) and/or R05 (Financial Protection) qualification would be advantageous, or you’ll be keen to work towards these.
What’s in it for you?
- Private Medical Insurance with rewards for yourself with discounted rates for your family members
- Competitive Company Pension Scheme
- Access to several employee discounted schemes to suit your lifestyleincluding but not limited to:
- Private dental insurance
- Electric Vehicle Salary Sacrifice Scheme
- Cycle to Work scheme
- Comprehensive Europe and Worldwide Travel Insurance
- Medical Cash Plan
- Gym memberships
- Access to 24/7 GP service for you and your family
- 25 days holiday with the option to purchase more
This is an exciting time to be joining us with plenty of opportunity for professional growthwe invite you to apply to become part of our award-winning team.
We are an equal opportunities employer and welcome applications from all backgrounds, identities and experiences and we actively promote equal opportunities in our recruitment process.
Most of our vacancies can be offered on a hybrid basis, working 50% of your working time per month from the office.
We can also consider flexible working.
Should you wish to learn more about the role, orhave any questions, please contact our HR Team via hrservicedesk@puntersouthallgroup. com.
#J-18808-Ljbffr
Marketing Manager employer: Guardian1821
Guardian is an excellent employer that fosters a collaborative and dynamic work culture, where innovation and relationship-building are at the forefront of our mission. As a Business Development Manager, you will benefit from ongoing professional development opportunities and a supportive environment that values your contributions, all while working in a flexible setting that accommodates both virtual and face-to-face interactions with key industry players.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Guardian1821 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Guardian1821 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Guardian1821 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Guardian1821. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Guardian1821. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Guardian1821:Show us that you’ve done your homework! In your application, briefly mention what you admire about Guardian1821’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Guardian1821
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Guardian1821 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Guardian1821, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
