At a Glance
- Tasks: Drive brand growth and audience engagement through innovative multi-platform campaigns.
- Company: Join a leading media organisation known for its creative storytelling and impactful partnerships.
- Benefits: Enjoy 30 days of annual leave, competitive salary, and opportunities for professional development.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Be at the forefront of integrated marketing, shaping campaigns that resonate with global audiences.
- Qualifications: Experience in multi-platform partnerships, team leadership, and strong negotiation skills.
The predicted salary is between 60000 - 80000 £ per year.
We are now looking for an Integrated Marketing Director to join our Advertising team for a 12-month fixed-term contract.
About the role
- You will ensure that the Guardian is a trusted tier one partner for business-critical clients and we are able to leverage these relationships to develop meaningful long term partnerships.
- You will drive brand growth, audience engagement, and commercial impact by uniting creative storytelling, data insights and multi-platform activation.
- You will be the conduit between the editorial team and the commercial team.
- Build a cross‑platform commercial product offering that works to give clients and advertisers unique access to our global audience.
- Lead the planning and execution of multi-platform campaigns (video, social, influencer, experiential, live, content partnerships).
- Lead strategic conversations that enable us to deliver best-in-class partnerships that deliver innovation and campaign excellence.
- Craft market-leading pitches that fit the client or agency brief to obtain new or repeat business opportunities.
About you
- Experience selling the sale of multi‑platform content‑based partnerships that meet a client’s objectives.
- Experience leading a team to deliver integrated brand partnerships.
- Clear experience of innovation and building commercial packages that work to effectively reach audiences on social.
- Demonstrable expertise in understanding a brief and developing the right integrated proposal as a response.
- Proven contacts within the industry, excellent negotiation skills.
- Ideally you will have experience of sales at a social first/video media owner.
Benefits
You’ll have 30 days of annual leave per year.
Integrated Marketing Director in London employer: GUARDIAN NEWS AND MEDIA
At the Guardian, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As an Integrated Marketing Director, you will benefit from our commitment to employee growth through innovative projects and cross-platform campaigns, all while enjoying generous annual leave and a collaborative environment that values creativity and strategic thinking. Join us in London, where your contributions will directly impact our mission to build meaningful partnerships and engage a global audience.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Integrated Marketing Director role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best multi-platform campaigns and partnerships. This will help you stand out and demonstrate your expertise in driving brand growth and audience engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can leverage your experience to craft market-leading pitches that meet client objectives.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Integrated Marketing Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Integrated Marketing Director role. Highlight your experience with multi-platform campaigns and partnerships, as this will show us you understand what we're looking for.
Showcase Your Creativity:We love innovative thinkers! When crafting your application, include examples of how you've driven brand growth and audience engagement through creative storytelling. This will help us see your potential impact on our team.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff. This will help us quickly grasp your fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the Integrated Marketing Director position. We can’t wait to hear from you!
How to prepare for a job interview at GUARDIAN NEWS AND MEDIA
✨Know Your Stuff
Before the interview, dive deep into the company’s recent campaigns and partnerships. Understand how they leverage creative storytelling and data insights. This will not only show your enthusiasm but also help you discuss how you can contribute to their goals.
✨Showcase Your Experience
Be ready to share specific examples of your past successes in leading multi-platform campaigns. Highlight your experience in building commercial packages and how they effectively reached audiences. Use metrics to back up your claims – numbers speak volumes!
✨Prepare for Strategic Conversations
Think about potential strategic conversations you might have with the editorial and commercial teams. Prepare questions that demonstrate your understanding of both sides and how you can bridge the gap between them. This shows you’re ready to hit the ground running.
✨Craft a Compelling Pitch
Practice crafting pitches that align with the job description. Tailor your approach to fit client objectives and think about innovative ideas that could set you apart. Being able to articulate a strong pitch during the interview will showcase your creativity and strategic thinking.
