Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join The Sun as an SEO Journalist, crafting engaging stories with a focus on search trends.
- Company: The Sun is the UK's leading news brand, reaching over 170 million unique users monthly.
- Benefits: Enjoy flexible working, generous leave, wellness perks, and exclusive events.
- Why this job: Be part of a dynamic team shaping news coverage while enhancing your SEO skills.
- Qualifications: Experience in fast-paced writing, strong news awareness, and a passion for digital journalism.
- Other info: Opportunities for training and personal development, plus access to LinkedIn Learning.
The predicted salary is between 28800 - 43200 £ per year.
The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms. The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your role: The Sun is looking for a talented individual to help drive forward The Sun’s SEO strategy. You will be responsible for producing stories for The Sun with SEO principles baked into every story we produce. Our SEO journalists work on a rota so some evenings and weekends are essential.
Day to day you will:
- Confident in identifying search trends and making recommendations
- Writing stories on a variety of topics
- Help grow organic search, Discover and Google News on all four of The Sun’s domains - thesun.co.uk / the-sun.com / thescottishsun.co.uk / thesun.ie
- Optimise The Sun’s content for large language models
- Ensuring all stories are grammatically correct and well-edited
- Able to conduct in-depth research to keep our readers informed and entertained
- Contact sources/PR executives for further information on stories when required
- Have a thorough knowledge of the IPSO Code of Conduct, media law and ethical considerations
- Analyse and report back to the newsroom on SEO successes and failures
- Perform competitor analysis and identify opportunities to improve and overtake in key markets
- Monitor algorithmic changes and developments and help recommend actions to relevant teams
- Be a go-to person for journalists and reporters seeking SEO advice
What we are looking for from you:
- Experience writing to a deadline in a fast-paced environment
- Strong understanding of daily news trends
- Be agile: Fast-moving and quick to flag emerging and declining trends
- Ability to implement ideas and strategies to help overall traffic growth
- Good understanding of SEO tools in the newsroom and ability to use them to maximum effect
- Passion for news and digital journalism
- Good team player
Benefits:
- Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
- Wide range of training available, plus full LinkedIn Learning access
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
- ‘Bikes for Work’ and ‘Electric Car’ scheme
- Access to exclusive events
- Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times.
- Weekly virtual panel chats with top journalists and celebrities
- Access to wellbeing benefits such as EAP, physio/massage and counselling
- A generous pension scheme with employer contributions of up to 5%
- 30 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on (email protected).
SEO Journalist, NEWS UK employer: Guardian Jobs
Contact Detail:
Guardian Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Journalist, NEWS UK
✨Tip Number 1
Familiarise yourself with The Sun's current SEO strategies and recent articles. Understanding their style and the types of stories that perform well can give you an edge in discussions during interviews.
✨Tip Number 2
Stay updated on the latest SEO trends and tools. Being able to discuss how you can implement these trends into The Sun's content will demonstrate your proactive approach and passion for the role.
✨Tip Number 3
Network with current or former employees of The Sun, especially those in SEO or journalism roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach.
✨Tip Number 4
Prepare examples of your previous work that showcase your ability to write engaging content under tight deadlines. Highlight any experience you have with SEO optimisation to show that you can hit the ground running.
We think you need these skills to ace SEO Journalist, NEWS UK
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of an SEO Journalist at The Sun. Familiarise yourself with their content style and the importance of SEO in news reporting.
Tailor Your CV: Highlight your experience in writing under tight deadlines and your understanding of SEO principles. Include specific examples of how you've successfully implemented SEO strategies in your previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for news and digital journalism. Mention your ability to identify trends and your eagerness to contribute to The Sun's SEO strategy. Be sure to convey your enthusiasm for working in a fast-paced environment.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to produce engaging and well-edited content. If possible, provide examples where you've optimised content for SEO, showcasing your understanding of search trends and audience engagement.
How to prepare for a job interview at Guardian Jobs
✨Showcase Your SEO Knowledge
Make sure to demonstrate your understanding of SEO principles during the interview. Be prepared to discuss how you would apply these principles to enhance The Sun's content and drive organic traffic.
✨Stay Updated on News Trends
Since the role requires a strong grasp of daily news trends, come equipped with examples of recent news stories that have performed well online. This will show your awareness of the fast-paced news environment.
✨Prepare for Competitor Analysis
Be ready to talk about how you would conduct competitor analysis. Think of specific strategies you could implement to help The Sun improve its position in key markets and stay ahead of competitors.
✨Demonstrate Your Research Skills
Highlight your ability to conduct in-depth research. Prepare to discuss how you would source information for stories and ensure they are accurate and engaging, which is crucial for maintaining The Sun's reputation.
