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- Tasks: Lead marketing strategies to grow our home care service and build community partnerships.
- Company: Guardian Angel Carers, a compassionate and professional home care provider.
- Benefits: Great pay, flexible schedules, bonuses, and professional development opportunities.
- Other info: Join a fun team with social events and opportunities for career progression.
- Why this job: Make a real impact in the community while developing your career in a supportive environment.
- Qualifications: Experience in business development or marketing with a focus on growth and KPIs.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a commercially minded, marketing-focused Growth Lead to accelerate the expansion of our home care service across two territories - one established with a strong reputation and 550 weekly hours, and one brand-new territory with no existing clients but is CQC registered. This is a role for someone who thrives on building growth from the ground up, enjoys structured KPIs, and brings a polished, corporate approach to planning, reporting, and execution. You will be responsible for driving enquiries, improving conversion, building community partnerships, and ensuring our brand is consistently represented with professionalism and warmth.
Responsibilities
- Lead the local marketing strategy across both territories
- Deliver targeted campaigns (digital, print, community, partnerships)
- Manage social media platforms and online engagement
- Maintain and optimise our online presence (Google Business, Homecare.co.uk, website updates)
- Produce monthly marketing performance reports with clear ROI analysis
- Build a presence in the new territory through partnerships, events, and outreach
- Develop relationships with local organisations, health professionals, and community groups
- Identify and act on opportunities for growth and referrals
- Produce structured weekly and monthly KPI reports
- Forecast growth, capacity, and resource needs
- Work closely with the care team to ensure operational readiness
- Contribute to business planning and strategic development
Qualifications
- Commercially minded with strong understanding of revenue, margin, and ROI
- Confident with data, KPIs, and structured reporting
- Experienced in business development, marketing, or multi-site service growth
- Polished, articulate, and professional
- Creative thinker with strong execution skills
- Motivated by targets, growth, and milestone bonuses
- Able to build trust quickly and represent the brand with credibility
Benefits
- Excellent rates of pay, including holiday and travel pay, a workplace pension and a six-month bonus
- Flexible work schedules that suit your lifestyle
- Free car breakdown insurance
- Sphere bonus every six months for meeting criteria
- Fun social events including quizzes and beach walks
- Support for charity events and fundraisers
- Professional development & training: in-house training programme, specialist training, CPD, monthly 'Wings' meetings, opportunity to train for an NVQ in care, career progression opportunities
Our first-class in-house training programme will give you the tools you need to excel in your new role. This includes specialist training, CPD and our monthly 'Wings' meetings where we learn, reflect and have fun. We offer colleagues the chance to train for an NVQ in care. We love to create career progression opportunities and to see all our colleagues succeed and thrive.
Workplace & Culture
At Guardian Angel Carers, we want everyone who works with us to be able to maximise their potential and to feel valued and rewarded. Your journey begins with outstanding paid training and the support and development continues throughout your career. Our core values are very important to us. They guide how we work, how we treat our clients and how we treat each other. We are compassionate, friendly, reliable, professional, with a real focus on quality.
Business Growth Lead (Home Care) employer: Guardian Angel Carers
Contact Detail:
Guardian Angel Carers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Growth Lead (Home Care)
✨Tip Number 1
Network like a pro! Get out there and connect with local organisations, health professionals, and community groups. Building relationships is key to driving enquiries and establishing your presence in the new territory.
✨Tip Number 2
Show off your marketing skills! Use social media to engage with the community and showcase our brand's warmth and professionalism. Remember, it's all about creating that buzz around our home care services.
✨Tip Number 3
Keep an eye on those KPIs! Regularly review your performance and adjust your strategies accordingly. This will not only help you stay on track but also impress the higher-ups with your data-driven approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to get noticed and show us you’re serious about joining the team. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Business Growth Lead (Home Care)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in business development and marketing. We want to see how your skills align with our goals for growth in the home care sector.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven growth or improved KPIs in previous roles. We love seeing numbers that demonstrate your impact!
Be Professional Yet Warm: Remember, we’re looking for someone who can represent our brand with professionalism and warmth. Let your personality shine through while maintaining a polished tone in your application.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Guardian Angel Carers
✨Know Your Numbers
As a Business Growth Lead, you'll need to be confident with data and KPIs. Brush up on your understanding of revenue, margin, and ROI before the interview. Be ready to discuss how you've used these metrics in past roles to drive growth.
✨Showcase Your Marketing Savvy
Prepare examples of successful marketing campaigns you've led, especially those that involved digital and community outreach. Highlight your experience in managing social media platforms and how you’ve improved online engagement in previous positions.
✨Demonstrate Relationship Building Skills
This role requires building partnerships with local organisations and health professionals. Think of specific instances where you've successfully developed relationships that led to business growth. Be prepared to share your approach to networking and collaboration.
✨Be Ready to Discuss Strategic Planning
The interview will likely touch on your ability to contribute to business planning and strategic development. Come equipped with ideas on how you would approach growth in both established and new territories, and be ready to discuss how you would forecast resource needs.