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- Tasks: Lead brand strategy and activation for a beloved dessert brand in the UK market.
- Company: Join Gü, a dynamic company passionate about creating desserts that people love.
- Benefits: Enjoy 27 days holiday, enhanced parental leave, and flexible working options.
- Why this job: Shape the future of a top UK dessert brand and make a real impact.
- Qualifications: Experience in FMCG marketing with strong brand and shopper expertise.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Shepherd's Bush (hybrid - 3 days per week onsite) | Reporting to: Global Marketing Manager
At Gü, we don’t just make desserts — we build brands people truly love. We’re now looking for a UK Brand Manager to lead the performance of our iconic range in the UK market and play a pivotal role in shaping our brand, shopper and portfolio strategy across retail and online channels. This is a hands-on, high-impact role at the heart of the business, working closely with Sales, Category, Innovation and Marketing teams to deliver standout brand experiences and strong commercial results.
What you’ll be doing:
- Owning UK brand and shopper activation across in-store and online channels
- Leading NPD & EPD launches, including packaging design, 360 campaign development and post-launch reviews
- Supporting the delivery and creation of the annual brand plans
- Leading our Online Shopper growth agenda from strategy to evaluation
- Leading retailer sell-ins in partnership with Sales and Category teams
- Managing packaging projects, from artwork development to delivery
- Optimising the UK product portfolio, spotting growth opportunities through insight and data
- Tracking competitors, category and shopper trends — and turning insight into action
- Managing and tracking UK marketing spend, ensuring investment delivers results
We’re looking for someone who:
- Has solid FMCG marketing experience with strong brand, shopper and portfolio expertise
- Is a confident, empathetic communicator who can influence internally and externally
- Thinks creatively, solves problems and thrives in fast-paced environments
- Is proactive, delivery-focused and genuinely passionate about food and brands
You’ll thrive here if you’re:
- Pioneering — curious about trends, insights and innovation
- Accountable — owning outcomes and delivering measurable impact
- Collaborative — bringing teams together to execute brilliantly
- Considerate — balancing pace with perspective
- Energetic — bringing momentum and enthusiasm to everything you do
If you’re excited by the idea of shaping one of the UK’s most loved dessert brands — we’d love to hear from you!
Benefits:
- 27 days holiday
- Increased holiday with length of service
- Option to buy more holiday
- Enhanced maternity/paternity (Maternity is 6 months full pay after 2 years of service. 3 months full for 1-2 years)
- Free Gu
- Flexi week opportunity every year
- Cycle to work
- Westfield Health Medical Cash Plan
- Mortgage support
- Nursery support
- Grocery Aid support
- Summer Fridays and December Fridays (finish at 1pm)
- Death in benefit service (Metlife Master trust)
Brand Manager in London employer: Gü Desserts | Certified B CorpTM
Contact Detail:
Gü Desserts | Certified B CorpTM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Gü. Building relationships can give us insider info and might just land you an interview.
✨Tip Number 2
Show off your passion for the brand! When you get the chance to chat with hiring managers, share your love for desserts and how you see yourself shaping the brand. Authentic enthusiasm can really set us apart.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of Brand Manager. We want to hear how you've tackled challenges and driven results in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Gü.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your enthusiasm for brands and food shine through. We want to see that you genuinely care about what we do at Gü and how you can contribute to our mission of creating desserts that people love.
Tailor Your Experience: Make sure to highlight your FMCG marketing experience and any relevant projects you've worked on. We’re looking for someone who can demonstrate their brand, shopper, and portfolio expertise, so be specific about your achievements and how they relate to the role.
Be Creative and Insightful: Don’t shy away from showcasing your creative thinking and problem-solving skills in your application. Share examples of how you've turned insights into action, especially in fast-paced environments, as this is key to thriving with us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re proactive, which we love!
How to prepare for a job interview at Gü Desserts | Certified B CorpTM
✨Know Your Brand Inside Out
Before the interview, dive deep into Gü's brand values, product range, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your FMCG Expertise
Be ready to discuss your previous experiences in FMCG marketing. Prepare specific examples of how you've successfully led brand activations or product launches, and be sure to highlight any measurable results you've achieved.
✨Demonstrate Your Creative Problem-Solving Skills
Think of a few scenarios where you've had to think outside the box to solve a problem or overcome a challenge. Be prepared to share these stories, as they’ll showcase your ability to thrive in fast-paced environments, just like the one at Gü.
✨Engage with Empathy and Confidence
During the interview, focus on building rapport with your interviewers. Use confident body language and actively listen to their questions. Show that you can communicate effectively and empathetically, which is crucial for influencing both internal teams and external partners.
