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For Companies At a Glance
- Tasks: Own and grow key national accounts, driving performance and building partnerships.
- Company: Join Gü, a certified B Corporation leading in sustainability and social impact.
- Benefits: Enjoy 27 days holiday, enhanced maternity/paternity, and flexible working options.
- Why this job: Make a real impact in FMCG with true ownership of national accounts.
- Qualifications: Proven FMCG sales experience and strong negotiation skills required.
- Other info: Collaborative culture with clear progression opportunities and exposure to innovation.
The predicted salary is between 45000 - 55000 £ per year.
There’s More to Gü... Big news, treat lovers – Gü is now a Certified B Corporation! With a certification score of 89.4, we’ve officially joined a global movement using business as a force for good. As one of fewer than 100 UK manufacturers leading the charge in sustainability and social impact, we’re proud of our 100% recyclable packaging and our iconic, up-cyclable glass ramekins.
Ready to own big accounts, drive real growth, and make your mark in FMCG? Due to internal promotion, this is a high-impact NAM role where you’ll take full ownership of key Co-op & convenience accounts—shaping strategy, driving performance, and building powerful customer partnerships.
The Role
- Owning and growing key national accounts including Co-op
- Building and executing joint business plans
- Leading forecasting, pricing & full P&L management
- Winning NPD listings and expanding distribution
- Driving category growth and in-store performance
- Negotiating to maximise profit, volume & share
- Collaborating cross-functionally (category, marketing, supply chain)
- Delivering key commercial projects on time and in full
What You’ll Bring
- Proven FMCG sales experience in UK retail / convenience
- Currently operating at NAM level
- Strong commercial mindset with P&L ownership
- Sharp negotiation & influencing skills
- Confident, relationship-led communicator
- Highly organised with strong analytical thinking
- Energetic, proactive, and thrives in pace
Why This Role?
- True ownership of national accounts
- Clear progression & development opportunities
- Collaborative, high-performing culture
- Exposure to innovation, NPD & category strategy
- Competitive salary + enhanced benefits including car allowance
Benefits include:
- 27 days holiday
- Increased holiday with length of service
- Option to buy more holiday
- Enhanced maternity/paternity (Maternity is 6 months full pay after 2 years of service. 3 months full for 1-2 years)
- Free Gu
- Flexi week opportunity every year
- Life event leave
- Volunteering day
- Cycle to work
- Westfield Health Medical Cash Plan
- Mortgage support
- Nursery support
- Heat scheme
- Grocery Aid support
- Summer Fridays and December Fridays (finish at 1pm)
- Specsavers eye voucher
- Death in benefit service (Metlife Master trust)
Interested? If you’re a commercially driven Account Manager ready for your next move—let’s talk. Apply now or drop me a message for a confidential chat.
National Account Manager in London employer: Gü Desserts | Certified B Corp™
Contact Detail:
Gü Desserts | Certified B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out to current or former employees at Gü. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for those interviews! Research Gü’s values, especially their commitment to sustainability as a Certified B Corporation. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth in the Co-op and convenience sectors.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with recruiters or during interviews, highlight specific examples of how you've driven growth and built partnerships in your previous roles. Numbers speak volumes, so bring those stats along!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Gü team. Let’s make it happen!
We think you need these skills to ace National Account Manager in London
Some tips for your application 🫡
Show Your Passion for FMCG: When you're writing your application, let your enthusiasm for the FMCG sector shine through. We want to see how your experience aligns with our mission at Gü and how you can contribute to our growth in the Co-op and convenience space.
Highlight Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven sales or improved performance in previous roles. This will help us see the impact you could have as a National Account Manager.
Tailor Your Application: Make sure to tailor your application to the role. Reference the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to connect their experience directly to what we’re looking for.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality shine through. We’re looking for someone who can build relationships, so a touch of your unique voice can make your application stand out. Remember to apply through our website!
How to prepare for a job interview at Gü Desserts | Certified B Corp™
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your understanding of P&L management. Brush up on key financial metrics and be ready to discuss how you've driven profitability in previous roles. This shows you’re not just about relationships but also about the bottom line.
✨Showcase Your Negotiation Skills
Prepare specific examples of successful negotiations you've led. Whether it was securing better terms or expanding distribution, having concrete stories will illustrate your sharp negotiation skills and ability to influence outcomes effectively.
✨Understand the FMCG Landscape
Familiarise yourself with current trends in the FMCG sector, especially within convenience retail. Being able to discuss recent developments or challenges in the industry will show that you're proactive and knowledgeable, which is crucial for driving category growth.
✨Build Rapport with the Interviewers
Since this role is relationship-led, practice building rapport during the interview. Be personable, ask insightful questions about their strategies, and express genuine interest in their mission as a Certified B Corporation. This will help you stand out as a confident communicator.