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- Tasks: Lead brand strategy and activation for a beloved dessert brand in the UK market.
- Company: Join Gü, a company passionate about creating desserts and building brands.
- Benefits: Enjoy 27 days holiday, enhanced parental leave, and flexible working options.
- Why this job: Shape the future of a top dessert brand and make a real impact.
- Qualifications: Experience in FMCG marketing with strong brand and shopper expertise.
- Other info: Dynamic, collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Shepherd’s Bush (hybrid - 3 days per week onsite) | Reporting to: Global Marketing Manager
At Gü, we don’t just make desserts — we build brands people truly love. We’re now looking for a UK Brand Manager to lead the performance of our iconic range in the UK market and play a pivotal role in shaping our brand, shopper and portfolio strategy across retail and online channels. This is a hands-on, high-impact role at the heart of the business, working closely with Sales, Category, Innovation and Marketing teams to deliver standout brand experiences and strong commercial results.
What you’ll be doing:
- Owning UK brand and shopper activation across in-store and online channels
- Leading NPD & EPD launches, including packaging design, 360 campaign development and post-launch reviews
- Supporting the delivery and creation of the annual brand plans
- Leading our Online Shopper growth agenda from strategy to evaluation
- Leading retailer sell-ins in partnership with Sales and Category teams
- Managing packaging projects, from artwork development to delivery
- Optimising the UK product portfolio, spotting growth opportunities through insight and data
- Tracking competitors, category and shopper trends — and turning insight into action
- Managing and tracking UK marketing spend, ensuring investment delivers results
We’re looking for someone who:
- Has solid FMCG marketing experience with strong brand, shopper and portfolio expertise
- Is a confident, empathetic communicator who can influence internally and externally
- Thinks creatively, solves problems and thrives in fast-paced environments
- Is proactive, delivery-focused and genuinely passionate about food and brands
You’ll thrive here if you’re:
- Pioneering — curious about trends, insights and innovation
- Accountable — owning outcomes and delivering measurable impact
- Collaborative — bringing teams together to execute brilliantly
- Considerate — balancing pace with perspective
- Energetic — bringing momentum and enthusiasm to everything you do
If you’re excited by the idea of shaping one of the UK’s most loved dessert brands — we’d love to hear from you!
27 days holiday. Increased holiday with length of service. Option to buy more holiday. Enhanced maternity/paternity (Maternity is 6 months full pay after 2 years of service. 3 months full for 1-2 years). Free Gu. Flexi week opportunity every year. Cycle to work. Westfield Health Medical Cash Plan. Mortgage support. Nursery support. Grocery Aid support. Summer Fridays and December Fridays (finish at 1pm). Death in benefit service (Metlife Master trust).
Brand Manager in London employer: Gü Desserts | Certified B Corp™
Contact Detail:
Gü Desserts | Certified B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Gü. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your passion for food and brands during interviews. Share your insights on trends and how you can contribute to Gü’s growth. Remember, they want someone who’s genuinely excited about their products!
✨Tip Number 3
Prepare for those tricky questions! Think about how you’ve tackled challenges in previous roles and be ready to discuss your problem-solving skills. They’ll want to see how you think on your feet.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Gü.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your enthusiasm for brands and food shine through. We want to see that you genuinely care about building a brand people love, so share any relevant experiences or projects that highlight this passion.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Brand Manager role. Use keywords from the job description and demonstrate how your skills and experiences align with what we’re looking for. This shows us you’ve done your homework!
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Highlight your key achievements and experiences without rambling. A well-structured application makes it easier for us to see why you’d be a great fit for the team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it.
How to prepare for a job interview at Gü Desserts | Certified B Corp™
✨Know Your Brand Inside Out
Before the interview, dive deep into Gü's brand values, product range, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your FMCG Expertise
Be ready to discuss your previous experiences in FMCG marketing. Prepare specific examples of how you've led brand activations or product launches, and highlight any measurable results you've achieved. This will demonstrate your capability to drive performance in a similar role.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated with sales, innovation, or marketing teams in the past. Highlight your ability to influence and communicate effectively across departments.
✨Stay Ahead of Trends
Gü is looking for someone who is curious about trends and insights. Research current trends in the dessert market and be ready to discuss how you would leverage these insights to shape brand strategies. Showing that you're proactive and knowledgeable will set you apart.
