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- Tasks: Lead brand strategy and activation for a beloved dessert brand in the UK.
- Company: Join Gü, a company passionate about creating desserts and building iconic brands.
- Benefits: Enjoy 27 days holiday, flexible work options, and enhanced parental leave.
- Why this job: Shape the future of a top UK dessert brand and make a real impact.
- Qualifications: Experience in FMCG marketing with strong brand and shopper expertise.
- Other info: Dynamic, collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Shepherd’s Bush (hybrid - 3 days per week onsite) | Reporting to: Global Marketing Manager
At Gü, we don’t just make desserts — we build brands people truly love. We’re now looking for a UK Brand Manager to lead the performance of our iconic range in the UK market and play a pivotal role in shaping our brand, shopper and portfolio strategy across retail and online channels. This is a hands-on, high-impact role at the heart of the business, working closely with Sales, Category, Innovation and Marketing teams to deliver standout brand experiences and strong commercial results.
What you’ll be doing:
- Owning UK brand and shopper activation across in-store and online channels
- Leading NPD & EPD launches, including packaging design, 360 campaign development and post-launch reviews
- Supporting the delivery and creation of the annual brand plans
- Leading our Online Shopper growth agenda from strategy to evaluation
- Leading retailer sell-ins in partnership with Sales and Category teams
- Managing packaging projects, from artwork development to delivery
- Optimising the UK product portfolio, spotting growth opportunities through insight and data
- Tracking competitors, category and shopper trends — and turning insight into action
- Managing and tracking UK marketing spend, ensuring investment delivers results
We’re looking for someone who:
- Has solid FMCG marketing experience with strong brand, shopper and portfolio expertise
- Is a confident, empathetic communicator who can influence internally and externally
- Thinks creatively, solves problems and thrives in fast-paced environments
- Is proactive, delivery-focused and genuinely passionate about food and brands
You’ll thrive here if you’re:
- Pioneering — curious about trends, insights and innovation
- Accountable — owning outcomes and delivering measurable impact
- Collaborative — bringing teams together to execute brilliantly
- Considerate — balancing pace with perspective
- Energetic — bringing momentum and enthusiasm to everything you do
If you’re excited by the idea of shaping one of the UK’s most loved dessert brands — we’d love to hear from you!
Benefits:
- 27 days holiday
- Increased holiday with length of service
- Option to buy more holiday
- Enhanced maternity/paternity (Maternity is 6 months full pay after 2 years of service. 3 months full for 1-2 years)
- Free Gu
- Flexi week opportunity every year
- Cycle to work
- Westfield Health Medical Cash Plan
- Mortgage support
- Nursery support
- Grocery Aid support
- Summer Fridays and December Fridays (finish at 1pm)
- Death in benefit service (Metlife Master trust)
Brand Manager employer: Gü Desserts | Certified B Corp
Contact Detail:
Gü Desserts | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Gü. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your passion for food and brands during interviews. Share your insights on trends and how you can contribute to Gü’s growth. Remember, they want someone who’s genuinely excited about their products!
✨Tip Number 3
Prepare for those tricky questions! Think about how you’ve tackled challenges in previous roles and be ready to discuss your problem-solving skills. They’ll want to see how you think on your feet.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Gü.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your enthusiasm for food and brands shine through. We want to see that you genuinely care about the products and the impact they have on consumers. Share any personal experiences or insights that connect you to our brand!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your FMCG marketing experience. We’re looking for specific examples of how you've led brand activations or managed product portfolios. The more relevant your experience, the better!
Be Creative and Problem-Solving: In your application, don’t shy away from showcasing your creative thinking and problem-solving skills. We love candidates who can think outside the box and bring fresh ideas to the table. Share a story where you turned a challenge into an opportunity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Gü Desserts | Certified B Corp
✨Know Your Brand Inside Out
Before the interview, dive deep into Gü's brand values, product range, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your FMCG Expertise
Be ready to discuss your previous experiences in FMCG marketing. Prepare specific examples of how you've led successful brand activations or product launches, and be sure to highlight any measurable results you've achieved.
✨Demonstrate Your Creative Problem-Solving Skills
Think of instances where you've tackled challenges creatively. Whether it’s optimising a product portfolio or launching a new campaign, share stories that showcase your ability to think outside the box and deliver impactful solutions.
✨Engage with Empathy and Confidence
As a Brand Manager, communication is key. Practice articulating your thoughts clearly and confidently, while also being empathetic to the needs of different stakeholders. This balance will show that you can influence and collaborate effectively within teams.
