Digital Marketing Specialist

Job Summary

The AI / Digital Marketing Specialist will be responsible for driving the company’s digital marketing execution across LinkedIn, YouTube, podcasts, and local media ecosystems, with a strong focus on industrial, semiconductor, and B2B audiences.

This role combines AI-enabled content creation, social media operations, local ecosystem engagement, and event-driven marketing support.

Key Responsibilities

1. Digital & AI Marketing Execution

• Create, optimize, and manage digital content using AI marketing tools for efficiency and scalability
• Track and analyze digital performance metrics and continuously improve engagement and reach

2. Social Media & Content Management

• Create and maintain official LinkedIn, YouTube, and podcast channels
• Manage posting schedules, engagement, comments, and direct messages
• Ensure consistent brand voice across all digital platforms

3. Industrial Media & Local Ecosystem Engagement

• Identify and collaborate with local industry self-media, influencers, and B2B content creators
• Support brand exposure through localized digital channels

4. Industry Associations & Community Relations

• Support marketing engagement and coordination with industry associations
• Maintain regular communication, event participation, and content collaboration with associations
• Support sponsorships, joint events, and branding initiatives

5. Event & Exhibition Marketing Support

• Support regional marketing activities at industry exhibitions and trade shows
• Assist in pre-event promotion, on-site marketing materials, and post-event digital follow-up

Job Requirements

Education & Background

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related fields
• Candidates with industrial, semiconductor, manufacturing, or B2B background are strongly preferred
• Fresh graduates or early-career candidates are welcome for junior roles

Experience & Skills

• Hands‑on experience with LinkedIn, YouTube, podcasts, and digital content platforms
• Familiarity with AI marketing tools (e.g. AI copywriting, analytics, automation tools)
• Strong content creation and storytelling skills for industrial / technical audiences
• Ability to identify and engage local media and self-media ecosystems
• Comfortable supporting exhibitions and on-site marketing activities
• Strong communication and coordination skills