Sandler GTM Coach

Company Description GTM Performance Ltd – Powered by Sandler is a B2B sales performance specialist and the UK’s leading Sandler practice, focused on closing the gap between sales ambition and execution capability within 90 days. The organization partners with leadership teams, investors, and sales leaders to identify execution risks and capability gaps behind commercial growth plans. Much of its work is with PE-backed, founder-led, and scaling businesses, bringing deep experience in building credible growth plans and supporting those accountable for delivering them. GTM Performance offers sales performance gap analysis, tailored in-house programs, and small team training and coaching, all backed by a guarantee that leading indicators improve within 90 days or they work at their cost until they do.

Role Description The Sandler GTM Coach is a full-time, on-site role based in London, responsible for coaching sales leaders and teams to improve execution against their growth plans. Day-to-day, the coach delivers Sandler training programs, facilitates workshops, and provides one-to-one and group coaching aligned with each client’s commercial strategy and operating model. The role involves conducting sales performance gap analyses, interpreting data and observations to define capability-building priorities, and collaborating with leadership and investors to design tailored coaching and reinforcement plans. The coach will prepare and refine training materials, manage the day to day relationship with the client, track leading indicators and performance outcomes, and continually adjust coaching approaches to ensure measurable improvement within agreed timeframes. The position also includes building strong client relationships, contributing to new client engagements, and representing GTM Performance and Sandler methodologies in a professional and credible manner.

Capability & Experience

• Strong expertise in sales coaching, sales training delivery, and facilitation, ideally within B2B and scaling or PE-backed environments.
• Demonstrated ability to conduct performance gap analysis, interpret commercial data, and translate findings into practical execution and capability-building plans.
• Proven experience working with sales leaders, founders, and investor-backed organizations, with the ability to challenge and support senior stakeholders constructively.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage diverse teams and adapt coaching style to different audiences.
• Familiarity with Sandler methodologies or comparable consultative sales frameworks; Sandler certification or willingness to certify is a strong advantage.
• High level of self-management, resilience, and accountability, with a focus on measurable outcomes and leading indicators of performance.
• Tech savvy with experience of running virtual live training sessions, and proven experience of using AI tools to improve personal and client effectiveness and efficiency.
• Relevant background in sales leadership, revenue operations, management consulting, or commercial enablement; bachelor’s degree or equivalent professional experience is beneficial.
• Ability to work on-site in London, with flexibility to support client sessions during business hours and occasionally outside standard schedules when required.

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