At a Glance
- Tasks: Lead digital marketing strategy, manage social channels, and optimise customer journeys.
- Company: Gtechniq, a premium automotive brand trusted by enthusiasts worldwide.
- Benefits: Competitive salary, 20 days holiday, monthly product allowance, and annual bonus scheme.
- Why this job: Own digital performance and make a real impact in a dynamic environment.
- Qualifications: 4+ years in digital marketing, strong Hubspot and social media skills.
- Other info: Collaborative culture with opportunities for growth and influence.
The predicted salary is between 34000 - 45000 £ per year.
Gtechniq is a premium Automotive brand trusted by enthusiasts and professionals worldwide for its technical performance and credibility. Digital plays a critical role in how we build brand, engage our community and drive growth across D2C, professional and B2B channels.
We are looking for a Performance & Digital Marketing Manager to own and lead our digital performance strategy end-to-end. This role oversees all digital channels, CRM and community output, ensuring strong execution, clear insight and continuous improvement. This is a hands-on, high-ownership role, based at our Northampton headquarters, working closely with the Head of Business Development & Marketing, the wider marketing team, e-commerce, sales and external partners.
What you'll do:
- Own the digital performance strategy across all channels, aligning brand, community and commercial objectives
- Lead day-to-day management of all social and community channels, ensuring content is timely, engaging and on-brand
- Build and manage the weekly publishing schedule and content calendar
- Own community management, including DMs, comments, moderation, escalation and tone of voice
- Drive user-generated content, including creator prompts, rights-to-use and basic creator or ambassador administration
- Own CRM (Hubspot) and retention marketing, including email lifecycle, automations, segmentation and campaigns
- Lead the management and governance of the distributor Communications Portal (SharePoint), ensuring it remains a trusted, high-quality hub for distributor communication and enablement
- Manage the customer journey from acquisition through post-purchase education, driving reviews, repeat purchase and lifetime value
- Oversee paid media performance and governance, ensuring efficiency against key commercial metrics, including ROAS and overall advertising cost relative to revenue
- Produce clear performance reporting, insight and testing plans that drive weekly actions
- Own website and e-commerce optimisation, monitoring UX and conversion performance and recommending improvements
- Drive customers into and through the Gtechniq digital ecosystem across channels
- Own the weekly and monthly digital growth dashboard across all three sales channels
- Analyse campaign performance and customer behaviour, putting forward clear recommendations for improvement
What we're looking for:
- 4+ years experience in a digital, performance or growth marketing role
- Proven track record of delivering measurable digital growth and campaign performance
- Strong understanding of Hubspot CRM, retention marketing and customer journeys
- A strong understanding of Wordpress and Woocommerce
- Confident working with data, dashboards and performance metrics
- Experience managing social media platforms including Instagram, Facebook, TikTok (inc Tiktok shop) and YouTube
- Strong written and verbal communication skills
- Highly organised, comfortable owning outcomes and working at pace
- Collaborative mindset, able to work effectively across teams and functions
Desirable but not essential:
- A passion or interest in enthusiast brands with strong communities
- Video editing and short-form content creation experience
- Good working knowledge of AI tools for content, insight or optimisation
- An understanding of Amazon paid advertising
Why Gtechniq:
You’ll have real ownership of how Gtechniq performs digitally, not just channel execution. Based at HQ, you’ll work closely with decision-makers and have the autonomy to shape strategy, test, learn and improve at pace. For digital marketers who care about performance, community and doing things properly, this is a role with genuine influence.
Benefits we offer you:
- 20 days holiday entitlement, increasing after 3 years service
- Monthly product allowance
- Company pension scheme
- Christmas closure
- Remote GP and physiotherapy services
- Life insurance and critical illness cover after probation
- Employee Assistance Programme
- Annual bonus scheme
- Free fruit, snacks and refreshments along with regular pizza Fridays
- Company events
Due to the high volume of CVs we receive, only shortlisted candidates will be contacted.
Performance & Digital Marketing Manager in Northampton employer: Gtechniq Ltd.
Contact Detail:
Gtechniq Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance & Digital Marketing Manager in Northampton
✨Tip Number 1
Get to know the company inside out! Research Gtechniq's products, values, and community engagement. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing and performance metrics. Be ready to share specific examples of your past successes and how they align with Gtechniq's goals.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Gtechniq family.
We think you need these skills to ace Performance & Digital Marketing Manager in Northampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Performance & Digital Marketing Manager. Highlight your experience in digital marketing, especially with Hubspot and social media platforms, to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your skills align with our goals at Gtechniq. Be genuine and let your personality come through!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Include specific examples of how you've driven digital growth or improved campaign performance in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Gtechniq Ltd.
✨Know Your Digital Landscape
Before the interview, dive deep into Gtechniq's digital presence. Familiarise yourself with their social media channels, website, and any recent campaigns. This will not only show your genuine interest but also help you discuss how you can enhance their digital performance strategy.
✨Showcase Your Data Skills
Be prepared to discuss specific metrics and tools you've used in previous roles. Highlight your experience with Hubspot CRM and any data analysis you've conducted. Bring examples of how you've driven measurable growth through data-driven decisions to the table.
✨Engage with Community Management
Since community engagement is key for this role, think of examples where you've successfully managed online communities. Be ready to share your approach to handling DMs, comments, and user-generated content, showcasing your ability to maintain a brand's tone of voice.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in digital marketing and how you overcame them. Prepare to discuss your strategies for optimising customer journeys and improving campaign performance.