Senior Marketing Campaigns Manager

Our three hospital charities fundraise so that Guy’s and St Thomas’ NHS Foundation Trust can go above and beyond for their patients. We’re looking for a Senior Marketing Campaign Manager who can tell the story of our impact to key audiences, enabling us to raise more money for Evelina London, Guy’s Cancer Centre and Guy’s and St Thomas’s. This role would suit someone who enjoys leading cross-functional teams to produce impactful integrated marketing, working across a broad portfolio to produce briefs, assets and campaigns that deliver brand, lead generation and income targets.

Right now, we’re funding over 200 projects at Evelina London, Guy’s Cancer Centre and Guy’s and St Thomas’s, with a total value of around £60m. These projects are finding better ways to diagnose and treat cancers, to reduce A&E attendance and unnecessary suffering, and to help very poorly children manage their treatments - to name just three. If you’re as excited about sharing these stories as we are, we’d love to hear from you.

About us: Guy’s & St Thomas’ Charity, Guy’s Cancer Charity and Evelina London Children’s Charity are part of Guy’s & St Thomas’ Foundation. Our collective mission is to build the foundations of a healthier society. As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds. We are a Living Wage employer and support flexible working, part-time roles and job shares. Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues. We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.

Overall Purpose of the Role: As the Senior Marketing Campaigns Manager, you’ll mastermind our integrated campaigns, enabling joint brand, lead generation and income activity that delivers more than the sum of its parts. You will make our integrated campaigns happen by:

• Setting and delivering on the overall brief, including integrated campaign proposition brief
• Working with Fundraising and Brand leads to set targets in their areas and agree content requirements
• Working with Brand and Supporter Experience to define target audiences, actionable insights, and land comms plans
• Working with channel and platform owners to unearth additional audience insights and agree paid, earned, owned and shared media plans
• Devise comms planning tools, processes and mechanisms that enable decisions and delivery of multi-channel, multi-audience campaigns
• Working with our storytelling function, funding and other teams to identify potential stories and ensure we represent funded projects and clinical outcomes accurately
• Producing content briefs for in-house and freelance production
• Overseeing content packs for platform, channel and product owners to self-serve
• Overseeing campaign budgets and reporting frameworks
• Enabling real-time campaign optimisation
• Evaluating activity and making data-led recommendations for improvements and future investment.

When workload allows, you may provide strategic marketing support on non-integrated campaigns. For those integrated campaigns supporting our fundraising for the transformation programme at Evelina London, you will work closely with PTC/CHP Comms Lead. For all other campaigns, you’re likely to find yourself leading a broad cross-function group of internal stakeholders including mass and high value fundraising, funding, digital and brand and supporter experience, and potentially working directly with the Comms team and clinicians at the Trust. You will line manage a Marketing Campaigns Officer and report to the Director.

Key Responsibilities:

• Integrated campaign project planning, delivery and evaluation (approx. 75% of role)
• With stakeholders, set metrics that help us hit annual channel, product and campaign targets
• Produce briefs for integrated activity, including campaign propositions, target audiences, audience insight, case study and content requirements, that enable us to hit targets
• Agree paid, earned, owned and shared media plans and ensure alignment with wider comms plans
• Produce content briefs enabling impactful and cost-effective asset development
• Overseeing content packs enabling platform, channel and product owners to self-serve impactful comms
• Ensure campaign reporting enables real-time optimisation, additional content production where needed, and meaningful end of campaign evaluations, so we can improve for future.

Strategic marketing support (approx. 15% of role): Support fundraisers to write impactful briefs and propositions to enable effective delivery of non-integrated campaigns. Devise comms planning tools, processes and mechanisms that enable decisions and delivery of multi-channel, multi-audience campaigns.

Team Management (approx. 10% of role): Line management of 1x Marketing Campaigns Officer, ensuring strong performance against objectives.

Work environment: The post holder should expect to work in a hot desk environment, at least two days a week in either the Charity’s office, a hospital or with an NHS Trust comms team. Will occasionally be required to attend events in the evening and at weekends. Role responsibilities are not exhaustive, and you would be reasonably expected to take on wider tasks that are commensurate with the level of your role.

Skills, Knowledge and Expertise:

• Ability to identify and champion the needs of a target audience
• Ability to evaluate pros and cons of an approach dispassionately, including costs, and to exercise judgment when applying recommendations in our context
• Curiosity about others’ viewpoints, and the skills to reconcile where different to deliver a result
• Excellent people skills with an ability to build strong relationships quickly with a range of stakeholders
• Committed to constant learning and improving, including openness to feedback
• Willingness to engage in problem-solving in other specialist areas
• Committed to embedding diversity, equity and inclusion
• Resilience to work independently and to lead when data is unclear or the broader context is uncertain
• Confidence to identify and move on when the work is ‘good enough’

Knowledge, experience, and qualifications:

• Experience of working with audience personas and using audience insight to shape briefs
• Experience of developing integrated campaign propositions for multiple business objectives
• Knowledge of requirements of digital platforms and channels when running a marketing campaign with paid, owned and earned elements
• Experience of working on a broad campaign portfolio, and ensuring that details are accurately and impactfully communicated
• Experience of delivering campaigns that deliver brand objectives
• Experience of leading cross-functionally
• Experience in reviewing and producing creative briefs that deliver impactful photography, videography and other creative assets
• Knowledge of fundraising, ideally both high value and mass market, and ideally in an NHS or health context

Benefits:

• Contributory pension
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.