Individual Giving Manager in England

This role will join a vibrant and ambitious fundraising department, raising funds to support our work across the largest NHS Trust in the UK. You will be part of the Individual & Legacy Giving Team. The team's mission is to raise income for our three hospitals to enable them to continue their vital work. This role will make a huge difference in helping us do that. Guy's & St Thomas' Charity, Guy's Cancer Charity and Evelina London Children's Charity are part of Guy's & St Thomas' Foundation. Our collective mission is to build the foundations of a healthier society.

As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds. We are a Living Wage employer and support flexible working, part-time roles and job shares. Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues. We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.

Key Responsibilities:

• Strategic planning: Manage the planning and delivery of the acquisition activity portfolio through the development of yearly operational and marketing plans and working effectively with internal and external stakeholders to ensure work is briefed and prioritised. Identify and pursue opportunities to grow income and broaden participation through raffles and other prize-led fundraising initiatives. Use insight, data analysis, and supporter feedback to shape product development and improve retention. Collaborate with internal stakeholders to align the lottery's objectives with the organization's fundraising goals and mission.
• Regulatory compliance: Ensure the lottery is fully compliant with the Gambling Act, Gambling Commission guidance, and all relevant charity law. Liaise with our External Lottery Manager (ELM), regulatory bodies, and legal advisors to maintain licences, policies, and reporting. Implement responsible gambling practices, monitor risks, and ensure safeguarding of supporters.
• Lead player acquisition campaigns: Lead the design, delivery, and optimisation of large-scale supporter acquisition campaigns across multiple channels including door-to-door (D2D), email, post, and digital marketing. Manage external agencies, canvassing partners, and suppliers to deliver high-quality campaigns that deliver strong ROI. Use data-driven targeting and segmentation to identify new audiences and grow the lottery's supporter base at scale.
• Supporter engagement: Lead the development of supporter journeys, ensuring every lottery member feels thanked, valued, and inspired by their impact. Work with the Marketing & Communications team to create engaging campaigns to drive participation and retention.
• Financial Management: Set and manage lottery budgets, forecasts, and KPIs, reporting regularly to the Head of Individual and Legacy Giving. Monitor revenue and expenses, track performance metrics, and implement strategies to optimize financial outcomes.
• Leadership & collaboration: Manage relationships with canvassing agencies, ensuring quality recruitment and positive supporter experience. Collaborate with colleagues across Individual Giving, Legacy, and wider fundraising teams to maximise cross-promotion opportunities.

Skills, Knowledge and Expertise:

• Proven experience in individual giving campaign management across multiple channels, including door-to-door, email, digital, and post.
• Understanding of gambling legislation and compliance requirements, or willingness to develop expertise quickly.
• A track record of meeting financial targets with management experience of setting, monitoring and reforecasting on budgets.
• Experience of managing budgets, agencies, and/or external partners.
• Skilled at producing evaluations, reporting on objectives and interpreting analysis and insights.
• Experience in developing supporter journeys and stewardship plans.
• An excellent understanding of the legalities of the fundraising sector, particularly those that are relevant to Individual Giving fundraising.

Desirable Criteria:

• Previous experience working on a lottery or other prize-led fundraising product.
• Passion for Guy's & St Thomas' Charites values and work.
• Demonstrable experience in championing a team at an organisational level with excellent skills in influencing and negotiation.
• Demonstrable experience in using innovation techniques to develop and implement strategies.
• Strong organisational skills with demonstrated ability to independently meet multiple deadlines.
• Excellent communication skills with the ability to distil complex information clearly for a range of audiences.
• Excellent interpersonal skills with the ability to build strong relationships across the fundraising team, hospitals and key stakeholders.
• Proactive approach and demonstrated use of initiative to identify new opportunities.

Benefits:

• Up to 12% employer pension contributions
• Annual personal development budget
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Agile working, flexible hours, and supportive IT kit.
• Generous annual leave (27 days +)