Department: Marketing
Team: Membership Marketing
Location: London
Position type: Contract (inside IR35) until December 2026, Full time and Hybrid working (2-3 days in the office)
What The Hiring Manager Says
“This role is a great opportunity to work right at the heart of GSMA – the Membership and Working Groups. You will play a crucial role in ensuring the GSMA is well represented at flagship events such as MWC Doha, MWC Barcelona and Indian Mobile Congress by taking the lead on the GSMA Pavilion. You’ll be working in a tight-knit, collaborative team and we’re looking for someone who can hit the ground running from Day One. Project Management skills, accurate communication and a natural collaborator will make you stand out in this role.”
Chris Sumner-Smith, Marketing Director, Membership & Working Groups
About The Team
We are the Membership and Working Groups team and are responsible for all communications and marketing activities that support GSMA’s global member community. We lead membership-focused marketing campaigns to drive engagement, support the sales team with retention and churn‑reduction initiatives, and run lead generation efforts to attract new members. We manage the promotion and marketing of GSMA’s Working Groups, ensuring their contributions and thought leadership are recognised across the industry. We also market and deliver all GSMA pavilions at global MWC events, the world’s largest and most influential connectivity event.
About The Role
This Senior Marketing Manager role sits at the centre of engaging, supporting, and growing the GSMA member community. You will lead high‑quality marketing initiatives that strengthen our Membership proposition, elevate our Working Groups, and play a central role in delivering the GSMA Pavilions across global MWC events. The pavilions require strong organisation, attention to detail and confident cross‑team coordination. The work is varied, fast paced, and highly visible across the organisation.
Key Responsibilities
GSMA Pavilions (MWC Barcelona, Las Vegas, Doha, Shanghai, Kigali)
- Lead GSMA Pavilion projects across global MWC events.
- Manage Pavilion activations and ensure requirements are clearly communicated to stakeholders and vendors.
- Coordinate briefing documents and maintain project documentation throughout the project lifecycle.
- Oversee vendor contracts, demo briefs, asset delivery, and brand or design approvals.
- Run regular internal and external stakeholder meetings.
- Keep cross‑functional teams informed, including Sales, IT, Finance, Legal, Events, and others.
- Set and track KPIs to measure success and performance.
- Manage budgets, monitor spend and optimise cost efficiency.
GSMA Member Communication and Engagement
- Lead senior communications including Board elections, member surveys and renewal initiatives.
- Lead integrated marketing campaigns to increase member acquisition, engagement, and retention.
- Craft compelling, segment‑specific messaging and digital content.
- Optimise digital marketing channels, including website content, email programmes, paid media, and social outreach.
- Support the membership renewal process, including building and testing personalised and dynamic content emails.
- Contribute to campaign ideas and broader membership initiatives such as onboarding enhancements.
- Build survey structures and bespoke links.
- Analyse results, prepare presentations, and share insights with stakeholders.
- Observe and suggest improvements to the end‑to‑end member experience across Working Groups.
GSMA Working Groups Marketing
- Drive and execute marketing plans that support Working Groups strategic objectives.
- Manage Working Groups content on gsma.com.
- Draft and send Working Groups communications, including email updates and newsletters.
- Develop new content or refine existing materials for newsletters, blogs, and promotional outputs.
- Lead multi‑channel marketing campaigns and engagement activities to increase member participation and visibility, including updates, event promotion, and speaker opportunities.
- Produce promotional assets for Working Groups, including written content, design materials, and short videos or testimonials.
- Oversee webinars and LinkedIn Live sessions for Working Groups.
- Ensure consistent application of GSMA branding across all Working Groups digital assets and event materials.
- Use Member Gateway insights and campaign performance data to refine future Working Groups marketing efforts.
- Serve as part of the WAS event core project team.
GSMA Member Gateway Marketing
- Prepare Member Gateway news, help pages, and knowledge base updates.
- Participate in UAT activities and contribute to release readiness.
- Manage communications for Member Gateway feature updates.
- Create and maintain member‑facing guidelines, including FAQs and user instructions.
About You
- You have extensive experience in B2B marketing, ideally within technology, telecom, or similar industries.
- You have strong experience in exhibition management, planning and production of booths, partner and demo management.
- You have a proven track record of delivering measurable and successful marketing campaigns.
- You excel at content creation and storytelling with strong audience‑segmentation instincts.
- You are confident using digital marketing tools, CRM systems, email automation platforms, campaign analytics and reporting tools.
- You have strong project management skills and can manage multiple complex initiatives simultaneously as well as contractor and 3rd party vendors.
- You have experience reaching and engaging new audiences and increasing participation in community‑driven programmes.
- You are proactive, confident, and comfortable driving initiatives forward.
- You work well independently, adapt quickly to change, and can hit the ground running in a fast‑paced environment.
About Your Skills
- Confident project manager able to run complex multi‑stakeholder programmes, maintain documentation, manage budgets and keep cross‑functional teams aligned.
- Accurate communication to very senior audiences and an attention to detail are essential.
- Strong B2B digital marketing skills, including CRM management, email automation, audience segmentation, campaign optimisation and performance reporting.
- Proven experience delivering global exhibition projects, including pavilion planning, vendor management, booth production, partner demos and onsite coordination.
- Skilled in creating clear, engaging content for websites, email programmes, newsletters, webinars and Working Group communications.
- Data‑driven approach with experience building and analysing member surveys, tracking KPIs and using insights to improve engagement and retention.
Contract type
Short term Contractor
Worker type
Contingent Worker
What We Offer
Competitive compensation, ongoing learning and development opportunities, generous holiday allowance, and additional days off for professional development.
Diversity and Inclusion
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well‑being and work/life balance is important, so flexi‑time and remote working is available to all staff. We particularly encourage applications from all demographics.
