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- Tasks: Lead marketing strategies for impactful AI initiatives and collaborate with diverse teams.
- Company: Join GSMA, a leader in mobile industry advocacy and innovation.
- Benefits: Enjoy hybrid working, competitive pay, generous holidays, and professional development days.
- Why this job: Make a real difference in AI for societal change while thriving in a dynamic environment.
- Qualifications: Proven marketing experience in policy-focused initiatives, especially in the mobile sector.
- Other info: Diversity and inclusivity are core values; all backgrounds encouraged to apply.
The predicted salary is between 48000 - 84000 £ per year.
Department: Marketing & Communications
Team: Connectivity for Good Marketing – External Affairs
Location: London with hybrid working
Position type: Contractor (umbrella) until 9th January 2026
What the Hiring Manager Says
\”Connectivity for Good Marketing plays a vital role in advancing the GSMA\’s advocacy initiatives by developing and executing insight-driven, integrated marketing strategies that drive awareness, engagement, and tangible impact. By leveraging the full breadth of expertise across the Marketing department, we ensure our messaging and positioning effectively reach and resonate with key target audiences.
Within this context, the Senior Marketing Manager position offers a unique opportunity to make a real difference. You will act as a strategic business partner, delivering end-to-end marketing support for some of the GSMA\’s most high-profile global External Affairs initiatives, including AI for Impact and Sustainability. Your success will depend on your ability to build and sustain strong relationships across programme teams and the wider marketing function, ensuring alignment and excellence in execution.
This is an exciting role for a dynamic and strategic professional who is passionate about the power of AI to create positive societal change and thrives in a fast-paced, collaborative environment.\”
Kylinda Chilcott, Marketing Director, External Affairs – Connectivity for Good
About the Role
Reporting to the External Affairs Marketing Director, this hands-on role is central to shaping and executing the strategic marketing and communications plans for the GSMA\’s global External Affairs Programme – AI for Impact.
You will be responsible for the full delivery life cycle of marketing and communications activity – from developing strategy through to implementation – across digital platforms, social media, content creation, and industry event representation. This includes working closely with both internal stakeholders (particularly across the External Affairs and Marketing teams) and external partners such as mobile operators, technology vendors, collaborators, and suppliers.
This is a varied, high-impact role ideal for someone who combines creativity and executional excellence with a strong understanding of policy, advocacy, and the mobile industry.
About You
We are seeking an accomplished marketing professional with a proven track record of successfully delivering policy-focused marketing initiatives across digital platforms, social media, publications, and events. You excel at both hands-on execution and high-level strategic contribution-playing a key role in shaping the long-term marketing direction of the External Affairs – AI for Impact programme. You are self-driven, reliable, and capable of working independently without supervision.
You bring the ability to develop and implement impactful marketing delivery plans within constrained budgets, ensuring effective execution and measurable outcomes. Your communication and relationship-building skills are second to none, enabling you to establish trusted, collaborative relationships with a diverse range of internal teams and external stakeholders.
What You Bring:
• Extensive experience working with or for mobile operators, particularly around their AI and external affairs initiatives, with a strong ability to craft compelling and relevant marketing content.
• A solid understanding of marketing within a policy and advocacy context, ideally with a background that spans both public and private sector engagement.
• Familiarity with an agency-style model, where collaboration across a wide range of marketing disciplines is key to delivering best-in-class outcomes for stakeholders.
• Agility and adaptability to support a diverse mix of projects and initiatives, recognising that priorities and focus areas may evolve over time.
Contract type
Short term Contractor
Worker type
Contingent Worker
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We\’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we\’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other\’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we\’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren\’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play. #J-18808-Ljbffr
Senior Marketing Manager, AI Advocacy employer: GSMA
Contact Detail:
GSMA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, AI Advocacy
✨Tip Number 1
Familiarise yourself with the GSMA's current initiatives, especially those related to AI and external affairs. Understanding their ongoing projects will help you speak knowledgeably about how your skills can contribute to their goals during networking or interviews.
✨Tip Number 2
Leverage LinkedIn to connect with current employees at GSMA, particularly those in the Marketing & Communications department. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Attend industry events or webinars focused on mobile technology and AI advocacy. This not only enhances your knowledge but also expands your professional network, potentially leading to referrals or recommendations for the Senior Marketing Manager position.
✨Tip Number 4
Showcase your understanding of policy and advocacy in your conversations. Be prepared to discuss how your previous experiences align with the GSMA's mission and how you can drive impactful marketing strategies that resonate with diverse stakeholders.
We think you need these skills to ace Senior Marketing Manager, AI Advocacy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in policy-focused initiatives and AI advocacy. Use specific examples that demonstrate your ability to deliver impactful marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for AI and its societal impact. Discuss how your skills align with the role's requirements and provide examples of successful marketing campaigns you've led in similar contexts.
Showcase Your Relationship-Building Skills: In your application, emphasise your ability to build strong relationships with internal teams and external stakeholders. Provide examples of how you've successfully collaborated across different departments or organisations.
Highlight Your Adaptability: Given the dynamic nature of the role, illustrate your agility in managing diverse projects. Share instances where you've adapted your marketing strategies to meet changing priorities or constraints.
How to prepare for a job interview at GSMA
✨Understand the Role and Its Impact
Before the interview, make sure you thoroughly understand the responsibilities of the Senior Marketing Manager position. Familiarise yourself with how this role contributes to the GSMA's advocacy initiatives, particularly in AI for Impact and Sustainability. This will help you articulate your vision for the role and demonstrate your alignment with their goals.
✨Showcase Your Experience with Policy and Advocacy
Given the focus on policy-driven marketing initiatives, be prepared to discuss your previous experiences in this area. Highlight specific campaigns you've worked on that involved collaboration with mobile operators or other stakeholders, and how these experiences have shaped your understanding of the mobile industry.
✨Demonstrate Your Creativity and Strategic Thinking
The role requires a blend of creativity and strategic execution. Prepare examples of how you've developed and implemented innovative marketing strategies in the past. Discuss how you measure success and adapt your approach based on outcomes, showcasing your ability to think critically and creatively.
✨Prepare Questions About Team Collaboration
Since the position involves working closely with various internal and external teams, come prepared with questions about their collaborative processes. Ask about how they ensure alignment across different departments and what tools or methods they use to facilitate effective communication. This shows your interest in teamwork and your proactive approach to building relationships.
