At a Glance
- Tasks: Drive B2B marketing strategies and support product and sales teams.
- Company: Join the ambitious GSMA Industry Services team in a fast-paced environment.
- Benefits: Competitive pay, generous holidays, and extra days for professional development.
- Other info: Collaborative culture with opportunities to work across diverse teams.
- Why this job: Shape the future of mobile and expand into exciting sectors like Fintech.
- Qualifications: Experience in B2B digital marketing and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Department and Team: Services
What The Hiring Manager Says:
"GSMA Industry Services team is ambitious and fast-moving. We have substantially increased our customer base over the last 24 months as well as expanded our service offerings. In the medium term we are looking to build more automation into our systems and processes, including marketing to support the 3 year business plans, as well as expand into non-mobile sectors such as Fintech and Insurance. We are seeking a dynamic, action orientated individual, who is keen to work across all areas of B2B marketing to support our product and sales teams." – Ben Peterhans, Marketing Director, Services
Support relevant sales and retention-related activities including physical.
Work cross-functionally with other GSMA departments to ensure content development.
Create customer communications to help onboard, cross-sell and notify the GSMA Industry Services customer base of relevant product releases and updates.
Support other marketing team members and product directors through activities including email communications and digital asset creation.
About You:
- You have B2B digital marketing experience;
- You have a record of successfully managing BAU or lead gen B2B marketing programmes;
- You have experience of a broad range of marketing tactics including Google Analytics, social, SEO, email marketing, banner advertising, and marketing automation tools;
- You are analytical and objective-focused, capable of measuring and reporting marketing results to prove the ROI of marketing to the business;
- You can plan, implement, evaluate, and continually review marketing activity to ensure effective campaigns;
- You most likely have B2B technology, telecoms or financial services international marketing experience;
- You are confident in managing and presenting to a wide range of commercial and technical stakeholders;
- Salesforce and Salesforce Marketing Cloud experience preferred.
About Your Skills:
- Project Management;
- Teamwork;
- Stakeholder Management;
- Commercial Awareness;
- Analysis.
Contract type: Fixed Term Contract (Fixed Term)
Worker type: Employee
What We Offer:
Working at the GSMA offers unparalleled access to the mobile industry and a chance to shape the direction of mobile. Benefits include competitive compensation, generous holiday allowances, four additional days off for professional development, and learning.
Marketing Manager employer: GSMA
Contact Detail:
GSMA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your B2B marketing projects. This is a great way to demonstrate your experience with Google Analytics, email marketing, and other tactics mentioned in the job description.
✨Tip Number 3
Prepare for interviews by researching the company and its services. Understand their goals and how your skills can help them achieve their ambitious plans. Tailor your responses to show you're the dynamic individual they're looking for!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the GSMA team and contributing to their exciting projects.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B digital marketing experience and any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our ambitious team. Mention specific marketing tactics you’ve successfully implemented and how they relate to our goals.
Showcase Your Analytical Skills: Since we’re all about measuring success, don’t forget to include examples of how you've used analytics to drive marketing results. We love seeing how you can prove ROI and make data-driven decisions!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you in front of the right people quickly!
How to prepare for a job interview at GSMA
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B digital marketing experience. Be ready to discuss specific campaigns you've managed, the tactics you used, and the results you achieved. This will show that you understand the nuances of B2B marketing and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've measured and reported on marketing results in the past. Bring examples of how you've proven ROI through analytics tools like Google Analytics or Salesforce. This will demonstrate your ability to be objective-focused and data-driven.
✨Be Ready for Cross-Functional Collaboration
Since the role involves working across various departments, think of examples where you've successfully collaborated with different teams. Highlight your teamwork skills and how you’ve contributed to content development or customer communications in those scenarios.
✨Demonstrate Your Project Management Prowess
Come prepared with examples of how you've planned, implemented, and evaluated marketing activities. Discuss any project management tools you’ve used and how they helped you keep everything on track. This will show that you can manage multiple tasks effectively in a fast-paced environment.